Marketing that leverages the behaviors of customers.

Have the ability to hear the world of conversation around you while responding in real-time and in a personal way.

Award Winning Marketing Software

Silverpop is a digital marketing software company focused on helping marketers transform the customer experience – increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop’s top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe.

Behavior Marketing Platform

Silverpop’s behavioral marketing platform enables marketers to take action on customer behaviors in real time, deepen brand loyalty and deliver the perfect customer experience.

Email Marketing

Change the way you think about your direct email marketing strategy, and use Silverpop to get more out of your digital marketing campaigns.

Marketing Automation

Understanding prospect behavior and scoring on that behavior ensures that quality leads make it to your sales team at the right time.