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Blog Posts by Dave Walters

Dave Walters is a 20-year digital marketing veteran with a career split almost equally among Fortune 50 corporations, Top 5 interactive agencies and, most recently, the technology start-up world. As the final businessperson before IT, he typically sits at the intersection of business need and technical build—most often with a marketing-driven view of the world. As a product evangelist, Dave works hands-on with Silverpop customers to sharpen their marketing strategies and architect technology solutions that solve business problems. He most often works with cross-functional stakeholders to bridge the organizational gaps between marketing, IT, operations and executive management.

  • 8-Second Pitch: What Snapchat, Twitter and Your Marketing Approach Should Have in Common

    In today’s sensory-overload, instant-access, omnichannel world of consumer marketing, the fight for exposure and attention has never been harder. As we’ll detail below, you’ve got roughly[...]

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  • Infographic: 4 Key Differences Between Customer Journeys and Campaigns

    Your call is important to us. Your estimated wait time is… three hours. Remember when one of the biggest customer experience concerns was a person waiting (miserably) on hold? To get a[...]

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  • Guest Expert: Whereoware’s Dan Caro on Optimizing the Customer Journey

    Customer journey is a topic that resonated through many sessions at this year’s IBM Amplify conference. This month, we’re excited to have long-time partner Whereoware give us its perspective[...]

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  • 7 Keys to Reaching Email’s “Tomorrowland”

    The future of email. It’s bright. It’s lucrative. Reading Litmus’ predictions for email marketing in 2020 made me feel like I was touching the magical coin from Tomorrowland and getting[...]

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  • Tweetchat: Better Understand Your Customers with Digital Analytics

    For many years and even still today, analysts would spend hours crunching numbers from multiple data sources to understand how their websites were performing. The time, effort and expertise[...]

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  • Creating a Cycle of Understanding, Engagement and Learning

    When management guru Clayton Christensen coined the term “disruptive innovation” in 1995, it was a relatively rare phenomenon. For executives today it has become a regular occurrence. Last[...]

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  • Building a Core Competency in Customer Listening

    The best marketers I work with are always considering how to drive more revenue, create more meaningful interactions and more deeply segment their users. And these advanced strategies are[...]

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  • How Your Marketing Smarts Can Solve Company Problems

    Over the years, in strategy sessions with hundreds of clients and digital marketers in cities around the world, I've noticed the teams that achieve the greatest success share a key trait. They[...]

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  • 3 Takeaways from IBM Amplify 2016

    It’s been a few weeks since we wrapped up Amplify 2016, but the momentum and excitement is still swirling around the office. Amplify, our annual user conference bringing customers together[...]

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  • The Smart Advice CMOs Are Listening to Now

    As CMOs, and like all strong leaders, we’re constantly thinking about how we could do things better. Disruption is the new normal, and we must step outside of our own thoughts and leadership[...]

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  • How Marketers Are Breaking Down Barriers to Growth

    Hello from Tampa, where I’m spending this week at IBM Amplify 2016 engaging with our innovative clients, distinguished business partners and other forward-thinking marketing professionals[...]

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  • DMARC: What We’ve Learned It Means Regarding Email Deliverability

    A few years back I wrote a blog post regarding a then-new authentication standard called DMARC. The adoption of DMARC was causing a lot of questions and uncertainty at the time, such as: How[...]

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  • 4 Strategies That Bring Customers Back to Buy Again and Again

    Most marketing advice focuses on getting that first purchase from your email subscribers, catalog recipients, mobile shoppers or in-store browsers. However, any retailer will tell you that[...]

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  • 5 Tips for Weaning Your Company off Email Blasting

    Many marketers get revenue from nearly every email offer they send. As a result, over the years email marketing has escalated into a high-volume, high-frequency business. And you might be[...]

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  • IBM Named a Leader for Sixth Year in a Row in Gartner’s Magic Quadrant for Multichannel Campaign Management

    Next week at IBM Amplify, we’ll be bringing together leading marketing experts from across industries, sharing tons of strategies to help marketers enhance their efforts, and announcing[...]

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  • 3 Tips for Higher Education Marketing

    For many businesses and industries, email has become the go-to communication form, but perhaps none more than higher education. For colleges and universities, email marketing can deliver[...]

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  • Customer Retention and Engagement: 5 Areas to Consider

    Did you know that research shows it costs five times as much to attract a new customer than it does to keep an existing customer? Brands spend a lot of time, effort and money acquiring[...]

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  • Marketing Spring Cleaning: Naming Conventions

    I'm often asked, "What's the one thing that will get my marketing performing better?" My answer is short and sweet: time. Unfortunately, we all have less time than we’d like to be creative[...]

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  • Silent Email Subscribers: How to Approach Them

    In the classic ‘60s hit “The Sounds of Silence,” Simon and Garfunkel described darkness as an old friend that still remains in the sounds of silence. But as digital marketers, silence is[...]

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  • Rethinking the Preference Center as a Customer Data Center

    The preference center is one topic that touches off continuous debate among digital marketers. Do preference centers benefit both marketers and customers? Or, are they a waste of time because[...]

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  • Lighting the Torch for Your CMO: 5 Tips for Igniting Your Marketing Efforts

    As recently reported by IBM’s Global C-Suite Study, CMOs at industry-leading “Torchbearer” companies set their brands apart by developing deeper customer experiences and by working harder[...]

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  • 5 Ways to Become a Marketing Torchbearer

    As a strategic marketing evangelist, I’m always looking for new ideas to help marketers further their personal growth and achieve their goals. So, it was with great interest that I read[...]

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  • 7 Ways You May Be Getting Mobile Emails Wrong

    "Mobile" is a misnomer in email marketing. Marketers have been exhorted to make their emails mobile-friendly, mobile-optimized or responsive. This is good advice, given that most B2C brands[...]

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  • 5 Tips for Re-Engaging Inactive Customers

    We all know the challenges of obtaining new email recipients. And to complicate matters, brands often get hung up on having a big database, even if it doesn’t give them the performance they[...]

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  • Using Online Dating Strategies to Create Successful Onboarding Email Campaigns (Yes, Really!)

    In honor of everyone’s favorite love-themed holiday, let’s take a step out of the box and look at what online dating strategies can teach us about creating successful welcome email campaigns.[...]

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  • Have You Made Friends with Your IT Department?

    Recently there’s been a nice rash of Facebook video automation running wild in our news feeds as part of how Facebook celebrated its 12th birthday. A few friends’ robo-reels were actually[...]

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  • 10 Ways to Make Your Marketing Resolutions Stick

    Did your marketing department make a list of resolutions this year? Maybe 2016 will be the year you finally launch your mobile app or get your personalized, multi-step email onboarding program[...]

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  • 5 Tips for Dealing with a “Hand Raiser”

    We all love it when prospects “raise their hand.” Whether they’re clicking a button to indicate they want to be contacted or initiating a conversation with the call center for the first[...]

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  • Guest Expert: Magnolia’s Dominik Steinacher on 5 Ways to Use Content to Create Leads and Increase Sales

    How relevant is the content you provide to your customers? How much impact does your content have on your overall business model? These two questions should be on the mind of all savvy digital[...]

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  • Monetizing Facebook Is Easier Than You Think

    Facebook now has 1.5 billion registered users, and you can bet your customers are part of this mix. Social marketing is one of the fastest growing forms of digital media, and emarketer.com[...]

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  • Top 5 Most Popular Silverpop Marketing Tips Videos of 2015

    When you’re looking for a few marketing ideas, sometimes there’s nothing better than kicking back and watching a video on the topic of your choosing. With that in mind, we produced more[...]

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  • 2016 Marketing Un-Predictions: Your Action List for the Year Ahead

    The end of the year is an exciting time for those of us who closely follow what’s happening in marketing. When we’re not shopping or wrapping gifts, we can reflect on the year that was and[...]

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  • 2016 Trend: Internet of Things Appliances and Sensors Become a Real Factor

    For most of the “smartphone age,” digital marketers have enjoyed the relative luxury of thinking of customer engagement as binary: a relationship between marketers and their target consumers.[...]

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  • 5 Most Popular Silverpop White Papers and Tip Sheets of 2015

    Most marketers are always looking for new resources to help them achieve their objectives, and so in 2015 we published nearly 20 ebooks, white papers and tip sheets. The goal? Make digital[...]

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  • Top 10 Most Popular Silverpop Blog Posts of 2015

    2015 is in the books and it was another exciting year for marketing, with increased employment of behavioral marketing, a heightened focus on the customer journey, and promising new cognitive[...]

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  • Relationship Marketing 201: Customer Retention Tips

    Retention marketing is a complicated endeavor. Even if you have a cohesive retention marketing strategy in place that includes a loyalty program, a customer may still disengage from your[...]

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  • 7 Magnificent Email Marketing Best Practices for End-of-Year Reflection

    Something must be happening in the email universe, because in the last month I’ve been asked three times for a list of email best practices. Perhaps it’s just a case of holiday reflection[...]

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  • 2016 Trend: Social Media and Automation Will Combine in New Ways to Improve the Customer Journey

    Customers will remain in control of their purchase journeys in 2016, and social media will continue to be intertwined in these customers’ personal and professional lives. The way marketers[...]

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  • 2016 Trend: Video Moves to Center Stage in the Marketing Mix

    Marketers have understood for a while that video has tons of potential to engage customers, but technical limitations and unfamiliarity with the medium have limited how effectively most[...]

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  • 5 Tips for Mobile Customer Engagement

    I don't know about you, but I have a love/hate relationship with my smartphone. It lets me work from anywhere, video chat with my family when I'm traveling for business, find great restaurants[...]

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  • 2016 Trend: Leading Marketers Use Predictive Technology to Distance Their Companies from the Pack

    Over the last few years, marketers have had to really step up their analytics game to not only improve their results but also facilitate higher revenue achievement. Some companies have done[...]

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  • 2016 Trend: Retargeting Reaches Unprecedented Levels of Cross-Channel Sophistication

    It’s a familiar experience for anyone who has ever shopped online: You view a product, exit the website, and then notice display ads for that product following you around the Internet. For[...]

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  • Breaking the Myth of ISPs, Email Throttling and the Holidays

    Recently I was asked a question that comes up repeatedly at this time of year: "Do the ISPs tighten the rules on marketers during the holidays?" In my opinion the answer is no, they don’t.  ISP[...]

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  • Relationship Building: 7 Ways Digital Marketers Can Connect With Their Customers

    This time of year is always hectic. But the holiday season is also an opportunity to slow down, unplug from work and get in some quality face time with the people who matter most to us. In[...]

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  • Relationship Marketing 101: Nurturing Your Contacts (Video)

    In the early days of ecommerce, digital channels were used to drive traffic to the website, where most of the digital engagement happened. Wait, isn’t that what digital channels are supposed[...]

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  • 5 Days of Deals: Marketing Takeaways from Black Friday and Cyber Monday 2015

    Now that Thanksgiving, Black Friday and Cyber Monday are history for 2015, what did we learn from the annual shopping extravaganza? Many industry news reports focused on shoppers' mobile[...]

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  • First Look at Black Friday 2015: Smartphones' Share of Sales, Mobile Email Clicks Rise Sharply

    Mobile shopping habits shifted noticeably this Black Friday, marking the first time smartphones generated more sales than tablets, mainly by stealing device share from desktops. According[...]

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  • Cognitive Business: 2 Areas to Focus On

    During the recent Fortune Most Powerful Women Summit, IBM CEO Ginni Rometty discussed a new business model that will dramatically improve how we interact with our customers: “When digital[...]

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  • How to Lose Previously Loyal Customers: A Holiday Email Frequency Story

    I get a lot of email. In fact, I have about 9,000 unread emails in my inbox. It's a mixture of spam, notification emails, mailing lists, some personal emails from family and friends, and[...]

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  • 3 Tools for More Effective Customer Acquisition (Video)

    The reality for most marketers is that they spend a lot of time and money on customer acquisition. Simply put, it’s a business imperative. Fortunately, with certain tools, your acquisition[...]

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  • 4 Tips for Delivering More Personalized Marketing Content

    When you’re skimming your inbox while sitting at your computer – or, more likely, while on the go on your smartphone – what emails do you quickly delete, and which ones do you take the time[...]

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  • The Email Measurement Trifecta: 3 Types of Benchmarks Marketers Should Use Together

    “So, how is our email program doing these days?” It’s a simply phrased question you may have been asked by your supervisor, CMO or another executive team member, but the answer is far from[...]

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  • Guest Expert: Hootsuite’s Kevin Zellmer on 4 Steps to Effective Social Media Measurement and Attribution

    The power and influence of social has grown to new heights in recent years. Having a social presence has almost become a prerequisite for most businesses, but is it enough just to create[...]

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  • 3 Email Predictions for Thanksgiving to Cyber Monday 2015

    The retail extravaganza traditionally bracketed by Black Friday and Cyber Monday kicks off in a few weeks, most likely with the usual news reports focusing on door-busting crowds[...]

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  • You Are the Brand: Bumper Stickers to Live Your (Marketing) Life By, Part 2

    Scott Stratten is the king of many things, but he’s undisputedly the King of Writing Marketing Bumper Sticker Slogans. From “QR codes kill kittens” to “You’re not the Jack--- Whisperer,”[...]

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  • 5 Ideas for Connecting In-Store Data to Your Marketing Automation Platform

    Digital shoppers gives marketers plenty of data to work with. By using the right tools in your marketing automation platform, you can merge behavioral data from multiple marketing channels[...]

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  • Building the Optimal Transactional Email (Infographic)

    We’ve been talking for years about how transactional emails offer a unique opportunity for marketers to connect with customers while they are highly engaged, but when I saw the data from[...]

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  • 3 Existential Questions to Ask About Your Email Marketing Program

    Caution: Asking these questions about your email marketing program may have side effects that include but are not limited to nausea, panic, frustration and feeling overwhelmed. If symptoms[...]

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  • Building Loyalists: 4 Secrets for Generating Customer Referrals and Social Shares

    In today's social age, loyal customers have much more to offer brands than repeat business. They are also the best source of customer referrals and positive word of mouth. I coach my sales[...]

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  • 5 Tips for Mapping the Customer Journey

    Today’s buyers have more ways to interact with businesses than ever, but this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience:[...]

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  • The Email Experience Audit: Why You Need One

    You're the company's email expert. You know what you want your email program to achieve, and you've done everything you can to make your messages valuable for your subscribers and company[...]

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  • 3 Marketing Takeaways from Amplify EMEA 2015

    Every year London plays host to Amplify EMEA, and 2015’s customer conference was bigger, better and more thought-provoking than ever. It’s not easy to distill such a rich day of content[...]

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  • What Can Mobile Push Notifications Do for You?

    With mobile engagement and sales on the rise, many marketers are eager to incorporate push notifications into their marketing efforts to see what push can do for them. But perhaps the more[...]

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  • Guest Expert: WeatherAlpha’s Daniel Alexander on 3 Ways to Increase Revenue by Targeting Weather

    As marketers, crafting and improving the customer experience through the respective buying cycles is crucial to increasing revenue. However, even with the best of marketing campaigns it[...]

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  • 5 Strategies for Mapping Content to the Customer Journey

    This is an exciting time of year for me. My son and daughter just started school. With the third quarter winding down, my sales team is gearing up for the final stretch. The holidays are[...]

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  • To App or Not to App: 3 Tips for Making the Most Out of a Mobile App for Retail Omni-channel Marketing

    The term “omni-channel marketing” is trendy right now, but the reality is that consumers don’t think about online or offline — they’re simply shopping. Still, that doesn’t mean that “omni-channel”[...]

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  • 5 Steps Toward Personalizing Your Content

    Every client I work with ultimately wants to deliver more personalized content to customers. They all understand that different demographics will react differently to different messaging[...]

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  • 3 Tips for Building Your Behavioral Marketing Stack

    In today’s video I focus on tackling behavioral marketing at a reasonable but aggressive pace — something I often call “The Speed of Business.” The core idea is that you don’t have to blow[...]

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  • How Tech Charts Can Help You Achieve Marketing Success

    The complex nature of today’s buyer journey, with more touch points across multiple channels and devices, offers exciting opportunities for marketers, but it can also make delivering a fantastic[...]

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  • 4 Marketing Automation Lessons I've Learned in the Past Year

    It's been a little over a year since IBM acquired Silverpop and began to expand our global reach. Since then, I've traveled around the world, talking to sales and marketing leaders from[...]

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  • 6 Landing Page Tips and Tricks

    Landing pages are a paramount part of a successful marketing strategy. Done right, they become a focal point of a company’s lead generation efforts, utilized in marketing campaigns to engage[...]

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  • Bumper Sticker Rules to Live Your Marketing Life By

    Earlier this year Silverpop attended Webbdagarna, one of Sweden’s most vibrant conferences for digital professionals. Whilst researching the show I came across some of their merchandise,[...]

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  • Guest Expert: Vidcaster’s Kieran Farr on the State of Video Marketing in 2015 (Infographic)

    The interest in incorporating videos within digital marketing has reached an all-time high. Many marketers are realizing the depth and power of video and making it a practice to implement[...]

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  • Clicks, Conversions and High-Fives: 3 Tips to Focus and Refine Your Marketing Measurements

    As marketers, you’ve likely examined many different ways to measure campaign success, depending on the technology you’re using, the quantitative data you have access to, and the channel[...]

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  • 2015 Email Benchmark Study: Key Takeaways and Suggested Tactics

    If you have any doubts that transactional emails engage with customers, statistics from Silverpop's “2015 Email Marketing Metrics Benchmark Study” should put them to rest. How transactional[...]

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  • 3 Multichannel Marketing Tips for Enhancing the Customer Experience

    When you hear the terms “omnichannel” or “multichannel” marketing, what do you think of? Perhaps, like many marketers, you think of combining your website presence with your email program.[...]

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  • 5 Marketing Nuggets from IBM Amplify 2015

    Every year, about two months after Amplify (our annual customer conference), I like to go back through my notes. I find that reviewing them around about this time helps me remember key nuggets[...]

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  • Tips for Marketers on Absorbing Predictions and Outside Research

    With the marketing landscape and the role of the department changing so quickly, many marketers find it helpful to find and consider the impact that predictions from analyst and research[...]

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  • 3 Tips for Retargeting Without Seeming like a “Stalker” Brand

    When you shop online, do you ever notice a pair of boots you viewed once following you around every social media and newspaper site you visit? Do you find it a beneficial reminder to head[...]

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  • App + Email = Ecommerce Done Beautifully

    It’s been a while since I’ve posted on the blog as I’ve been deep in content creation mode for my upcoming Wiley & Sons book Behavioral Marketing: Delivering Personalized Experiences[...]

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  • Mid-Year Assessment: 3 Quick Tips for Enhancing Your Digital Marketing to Win 2015

    With planned summer vacations, neighborhood barbecues and a slower work-related travel schedule, it’s easy to get caught in a little bit of a lull at the office this time of year. However,[...]

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  • The Apple Watch: 4 Things Marketers Need to Know

    It's been a little more than two months since the launch of the Apple Watch. I’ve had mine more than half that time, and I thought I’d share some observations and related marketing takeaways.[...]

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  • 3 Tips for Incorporating Social into Your Overall Marketing

    The role of social has been undergoing a subtle but serious shift in the last 12 to 18 months. The most progressive marketers remain laser-focused on their top three to four social networks[...]

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  • 6 Ways to Collect the Data You Need to Enhance Your Marketing

    In my role, I meet with way too many marketing teams who are challenged with a rather sad database. Not sad in terms of numbers, but in terms of quality. Many marketing departments have[...]

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  • Guest Expert: Opt-Intelligence’s Joe Broumand on List Growth 102 and the 6 T’s of Opt-In Advertising

    How can I best add new contacts to our database? With the pressure on marketers to combat list churn and increase revenue, many digital marketers have to answer that question for their respective[...]

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  • 3 Quick Ideas for Holiday Marketing Success in 2015

    As temperatures continue to break records across the United States, many marketers are turning their attention to a cooler time of year: Thanksgiving and Christmas. That’s right, Black Friday[...]

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  • Email Marketing Resources? Get Started with This List

    As I travel the world, one of the most frequent questions I get is “What are some great resources on email marketing?" The people I meet with are always looking for informative blogs,[...]

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  • What’s on Marketers’ Minds? 8 Takeaways from IBM Amplify

    A couple of weeks ago in sunny San Diego, we wrapped up IBM Amplify, an annual conference where customers from a variety of IBM Commerce solutions gather to learn from executives, fellow[...]

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  • Create Content That Engages Without Selling

    For many marketers, email drives more sales than any other digital channel. Using email only to generate immediate sales is shortsighted, though. Email also is an excellent brand-building[...]

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  • How Marketing Can Help Provide the Social Support Your Customers Need to Buy Your Products

    Have you ever made a big purchase on a luxury product and immediately experienced buyer’s remorse? You can probably recall that. But what if I asked, “Were you feeling socially supported[...]

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  • Guest Expert: Rachael Royds of Genesys on How Marketers Can Hit a Home Run with Proactive Communications

    Enhancing the customer experience is becoming one of the top priorities for marketers today. When crafting your marketing communications, are you one step ahead of your customers? Are you[...]

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  • 3 Tips for Facilitating “Creative Conversations”

    Why is it that your creative team seems so much cooler than you? It can't just be the hipster glasses and ironic fashion sense — after all, there’s more to knowing what makes good creative[...]

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  • Enhancing the IBM Marketing Cloud

    A recent IBM/Econsultancy study revealed a large “customer experience gap” between how companies perceive they are interacting with customers and how customers actually feel businesses are[...]

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  • 5 Ideas for Closing the Customer Experience Gap

    Companies and their customers definitely don't see eye to eye on the "customer experience," according to a new study, "The Consumer Conversation: The Experience Void Between Companies and[...]

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  • 3 Tips for Delivering Buyer-Driven Content that Boosts Engagement

    Judging by the comments and social love, last month’s post on Buyer Personas struck a chord with many. For me, this was an indication that a lot of marketers are looking for better ways[...]

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  • Put a Face on Your Brand: How In-Person Events Drive Engagement and Sales

    Having spent my career in the digital marketing industry, I’m a true believer in the power of technology to build brands. I can speak with enthusiasm about the many tech tools that empower[...]

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  • 5 Keys to an Effective Unsubscribe Program

    When it comes to the unsubscribe process, some marketers simply insert a link at the bottom of their emails, call it "Unsubscribe" or "Opt-out" and then suppress the email address in their[...]

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  • 4 Ways to Migrate Your Audience to New Channels

    There’s little doubt we’re living in an “omni-channel” world, but what does this really mean for your business? For some it means a greater emphasis on tying together existing customer data[...]

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  • CAN-SPAM and Other Global Email Laws and Regulations

    Enabling email subscribers to opt out quickly and easily is Job No. 1 for your unsubscribe process, but ensuring that you comply with local and international laws is also critical. (Read[...]

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  • Mobile Day Is Here: Google Search Algorithm Changes on Tuesday, April 21

    People have been talking about “M Day” coming for quite some time, and now you can mark it on your calendar: Tuesday, April 21, is the day Google is changing its search algorithm to reflect[...]

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  • “Buyer Personas” Is Not a Fancy Name for Segmentation

    Lately, when I’ve been speaking to marketers about their go-to-market strategies, nearly all of them have at least mentioned creating buyer personas as part of their plan but frequently[...]

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  • Mapping the Customer Journey: A New Vision for Digital Marketing

    How straight is the path to purchase for your brands and products? Many marketing models set it up like a city street where your customers move from Point A to Point B in an orderly procession. It's[...]

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  • 3 Observations from London’s Biggest Marketing Technology Show

    Technology for Marketing & Advertising (TFM&A), held earlier this month in London, is always a highlight in the European trade show calendar. It’s a mix of exhibitors and educational[...]

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  • What Marketing and Sales Alignment Means for B2C Companies

    The sibling rivalry between marketing and sales is legendary. As a sales executive in the marketing automation industry, I've had a front-row seat to this ongoing turf war. I've heard all[...]

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  • Top 4 Takeaways from the 2015 Mobile World Congress

    If you ever want to be awed and overwhelmed by the innovation, technology and possibilities of mobile, look no further than Mobile World Congress (MWC) in Barcelona, Spain. The world's largest[...]

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  • Empower Your Customers with Decision-Making Data

    Everybody talks about Big Data, but email marketers in particular are in an excellent position to make it work for their customers as well as their companies. We usually think of data as[...]

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  • 3 Tips for Shifting to a Rules-Based Email Framework

    Data has been a buzzword in the marketing space for years, but so far, only the savviest marketers are finding new ways to incorporate behavioral data into their programs and campaigns.[...]

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  • 5 Digital Marketing Predictions for 2015 and Beyond

    Remember when organizations didn't really understand the value of a good marketing department? Marketing budgets were nominal and marketers were regarded as "creative types." They weren't[...]

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  • Double Opt-In: What Marketers Should Know

    In today’s email marketing world, how you retrieve consent from your subscribers is becoming ever more critical. Why? Between ISPs like Mail.ru requiring senders to have expressed consent[...]

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  • Taking Relationship-Building Insights from the Sales Kickoff to the Field

    Sales leaders and marketers have more in common than you may think. Both roles require listening to people, learning about them and their motivations, and then providing all the information[...]

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  • Are You Listening to Your Customers' Most Important Cues?

    Want to know what your customers think, what they want or what their next moves might be? You could ask them using surveys or your preference center. A more reliable way is to detect and[...]

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  • 3 Tips for Making Digital Marketing a Priority in Your Organization

    Every marketer knows how it feels to be stretched for time and, unfortunately, the feeling of no one quite understanding the value you bring to your business’ bottom line. You already have[...]

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  • Guest Expert: Fluent’s Jordan Cohen on 4 Key Tactics for Email Acquisition You Must Be Using

    As a digital marketer, how important is your email program to you? For many businesses, it’s the primary means of communication for staying connected with customers. With that said, are[...]

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  • 5 Digital Marketing Lessons from the 2015 Super Bowl

    If you've been following my blog for a while, you know I'm a huge Alabama Crimson Tide fan. College football is my true love, but I always tune in to the Super Bowl. As I'm both[...]

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  • Donation and Petition Abandonment: How Nonprofits Can Use Retail Marketing Tactics to Drive Engagement

    As a consumer, you’re undoubtedly familiar with the customer experience of cart abandonment. During the recent holidays, chances are you abandoned an online shopping cart with an item (or[...]

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  • 4 Ways to Deliver a Personalized Marketing Experience for Customers

    How many commercial emails have you received today? And how many did you open? Chances are, most of them went straight into your trash folder — except the ones with personalized marketing[...]

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  • Guest Expert: Windsor Circle’s Andrew Pearson on 10 Data-Driven Marketing Campaigns to Automate

    Do your customers feel special? Do they know they have your full attention when it comes to meeting their needs? These are just a few of the critical questions marketers can address via[...]

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  • Top 5 Most Popular Silverpop Marketing Videos of 2014

    When you’re looking to pick up some new marketing ideas, video can be a fun alternative to poring over another article (not that there’s anything wrong with that). To that end, Silverpop[...]

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  • Mobile Apps 2.0: Keys to Improving the Customer Experience

    Do you view mobile apps as a necessary evil – something you contract out to a third party, check off your to-do list and forget about shortly thereafter? Or is your mobile app a vital part[...]

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  • 4 Ways Your Marketing Team Needs to Evolve in 2015

    More than 80 percent of consumers today are using social, local and mobile technologies to do some combination of browsing, researching and buying products. Yet 73 percent of companies rate[...]

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  • 5 Most Popular Silverpop White Papers and Tip Sheets of 2014

    In 2014, the customer journey continued to evolve in exciting and unexpected ways, and Silverpop produced nearly 20 white papers and tip sheets loaded with digital marketing strategies,[...]

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  • Web Push Notifications: Delivering a Richer Web Experience

    Mobile app push notifications can keep you connected with your mobile customers, but they have a big drawback: You can reach only those customers who have downloaded and installed your app[...]

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  • Top 2014 Learnings to Jump-Start Your 2015 Marketing Strategy

    2014 was a year of growth for me, both personally and professionally. Being acquired by IBM has given us the resources to both take Silverpop global and better serve the customers that got[...]

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  • Top 10 Most Popular Silverpop Blogs of 2014

    From responsive design going mainstream to remarketing moving up the funnel, there were a ton of exciting developments in the digital marketing world in 2014. To help keep marketers informed[...]

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  • A Look Inside My 5 Best Friend Brands

    I normally don’t use real-life marketing interactions as examples when speaking with customers. I figure clients can see examples of the theories we discuss in their own inboxes. So I’ve[...]

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  • 5 Mobile Engagement Strategies to Boost Your Marketing in 2015

    With the gift-giving season flying by, marketers have been racing to engage and convert holiday shoppers. So, how can you get the attention of busy shoppers? The key is to make it easy for on-the-go[...]

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  • Getting Started with Mobile App Push Notifications

    The big takeaway in 2014 is that mobile has become an established ecommerce channel. Your customers use their phones and tablets to read your email messages, to browse your website and,[...]

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  • Guest Expert: GoChime’s Josh Emert on Why Digital Marketers Should Care About Facebook Ads Management

    How can we deliver more personal content on every channel? That question should be on the mind of all digital marketers, because more and more of today’s customers are interacting with companies[...]

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  • Put Your Owned Media First: 3 Reasons Why

    Are you finding it harder for your messages and marketing campaigns to be seen and heard on social media? Not seeing great results from your latest paid search campaign? If so, it may be[...]

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  • Win Customers Back: 4 Retargeting Strategies to Prevent Cart Abandonment

    Holiday shoppers can be a particularly finicky bunch. Because they're buying for other people, they might not know exactly what to purchase or where to get the best deals. So they fill up[...]

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  • Communication Automation: Leverage Your Technology Beyond Marketing

    Email service providers (ESPs), marketing automation platforms (MAs), and customer relationship management suites (CRMs) have been advancing through the years to provide the optimal marketing[...]

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  • 4 Black Friday and Cyber Monday Trends You Must Consider for 2015 Marketing Plans

    The 2014 holiday shopping kickoff traditionally bracketed by Black Friday and Cyber Monday saw significant shifts in the way consumers browse and buy, which marketers should heed as they[...]

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  • Tip for 2015: Move the Customer Journey to Center Stage

    Would you consider your marketing practices traditional, mainstream or leading? For marketing traditionalists, digital marketing technology is still primarily used for broadcast emails,[...]

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  • Infographic: Black Friday and Cyber Monday Email Trends

    Black Friday and Cyber Monday online sales soared to new heights in 2014, and more consumers than ever before have been browsing and buying on mobile devices. IBM has been tracking the latest[...]

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  • Guest Expert: Wylei’s Mike Monteiro on Making Your Emails More Context-Driven

    There’s been a lot of talk in marketing circles during the last year or two about how content and context work together to help ensure you’re providing the right message at the right time.[...]

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  • 5 Ways to Increase Conversion Rates This Holiday Season

    It's beginning to look a lot like Christmas — at least inside retail stores. Now it's time to make sure your digital marketing is just as ready for the holiday shopping season. Gift-givers[...]

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  • 5 Barriers to Loyalty, And How Marketers Can Overcome Them

    There are literally hundreds of market examples of how customer choice and loyalty have both built and destroyed brands over the last 50 years. Today’s customer has an ever-exploding choice[...]

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  • 3 Secrets for Becoming More Relevant in Your Digital Marketing

    When I meet with marketing teams, with everyone from executives to digital marketing specialists, they are almost always under some kind of pressure to produce results and improve their[...]

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  • 5 Email Predictions for Black Friday and Cyber Monday 2014

    The wild shopping weekend bracketed by Black Friday and Cyber Monday is just around the corner. One of the biggest battlefields of this shopping extravaganza will be the inbox. I'm predicting[...]

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  • Guest Expert: Vidcaster’s Evy Wilkins on How to Mash Up Video Marketing and Behavioral Marketing

    In recent years, it's become easier than ever to include video in your marketing mix, but challenges remain. How do you track video plays back to your audience and their behavior? And[...]

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  • How to Measure Email Marketing Performance in a Mobile-Obsessed World

    An email open isn’t worth what it once was. Savvy marketers have long known that clicks are a more telling indicator of engagement, and in today’s always-on mobile world, this is truer than[...]

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  • Deck the Halls with Digital Shoppers: 2014 Holiday Mobile Marketing Strategies

    'Tis the season to be busy. With fewer than 60 days left until Christmas, the hectic holiday season is almost here. During this time, your customers will be more mobile than ever,[...]

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  • Sender’s Remorse: The Human Side of Email Marketing

    Sooner or later, it happens to every marketer who sends out emails. Whether it’s a tweet, a reply email or even someone down the hall saying “Is this yours?” you know you missed something,[...]

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  • 3 Things Marketers Should Be Testing (But Probably Aren’t)

    With the rise of big data, the most effective marketers are constantly testing their assumptions and using a data driven-approach to optimize their marketing programs. For many marketers,[...]

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  • From Football to E-Marketing: How to Create Raving Fans

    Engaging customers with your e-marketing means understanding their preferences and knowing their behavior will change over time. For example, have you seen the DISH TV commercial where[...]

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  • 5 Ways to Enhance the Customer Journey

    Today’s buyers are more connected than ever, interacting with brands on a variety of channels during all hours of the day. A unified, personalized marketing approach is necessary to ensure[...]

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  • 3 Customer-Centered Strategies to Maximize 2014 Holiday Revenue

    A high-performance holiday email program doesn't merely sell more to your customers. It’s made up of many customer-centered tactics that make shopping with you easier and more satisfactory[...]

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  • Guest Expert: ReachDynamics’ Johnathan Barnes on Why Email Ads Are an Untapped Revenue Gold Mine

    Marketers already know that email is a revenue-maximizing tool – so how can you take it even further? This month Johnathan Barnes, chief revenue officer and co-founder for Silverpop partner[...]

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  • 4 Easy Ways to Measure Revenue

    Most marketers understand that revenue attribution is necessary for optimizing future marketing efforts, but fear the complexity of the process. The good news is that for most digital marketers,[...]

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  • DMARC: What It Means for Brand Integrity and Email Deliverability

    So, what’s your excuse? OK, I guess I should have explained the importance of DMARC before asking you about excuses. I’m quirky that way. Before everyone offers explanations about being[...]

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  • Beyond Preferences: How to Appeal to the Inherent Nature of Your Customers

    Which image should I place in this email to maximize the odds that the recipient will click through and complete the call to action? Ever since companies started placing product images in[...]

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  • From Browsing to Buying: 5 Holiday Strategies for Ecommerce Marketers

    It’s the week before Christmas, and you’re in a shopping mall. You already spent an hour searching for a parking spot, and now that you’re inside the store — with hundreds of other frantic[...]

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  • The Secret Stash: A Different Kind of Marketing Promotion

    When you need a boost in sales, what’s your “go-to” promotion? Many marketers rely on flagship programs, such as a monthly newsletter, daily deals or a standard cart abandonment program,[...]

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  • Email and Smartphones: Tips for Closing the Conversion Gap

    The 2014 holiday shopping season is just around the corner. Who will be this year's digital winners? Marketers who figure out how to make email and mobile work together to win customers,[...]

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  • 7 Strategies for Staying Ahead of the Marketing Pack

    Congratulations! You’re working in one of the fastest-paced, most rapidly changing industries around — marketing. Between technology and techniques that are constantly changing and sophisticated[...]

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  • Wearables: What Marketers Should Know About Activity Trackers, Smartwatches and More

    Wearables are a hot topic among tech companies, fashion designers and the media, especially given the recent Apple iWatch announcement, but what are they exactly? More importantly, are they[...]

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  • Guest Expert: ON24’s Sharat Sharan on 10 Webinar Benchmarks and Best Practices

    Webcasting and virtual events continue to explode in popularity. In addition to their utility for applications like employee training, webinars have become a crucial part of selling for[...]

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  • Why People Unsubscribe and How It Affects Your Email Growth

    Marketers tend to think that when people attempt to unsubscribe, they're really saying, "Lemme outta here!" Many times, they are … but that doesn't always translate to "I don't ever[...]

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  • 5 Ecommerce Metrics Every Data-Driven Marketer Should Know

    While most marketers today are measuring actions such as clicks, opens and shares, it’s also critical to understand the key metrics related to revenue and profitability. Without incorporating[...]

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  • How an Effective Unsubscribe Strategy Can Make Your Email Program Stronger

    In the email marketing world, the unsubscribe process gets the short end of the attention stick. Compared with the lavish greeting of an onboarding program (or at least a welcome message),[...]

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  • One-Up Your Own Marketing: 4 Ways to Increase Sales This Holiday Season

    It’s preseason for two of my favorite times of year: college football (but more on that in future posts) and the holidays. With holiday shopping season fast approaching, marketers are already[...]

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  • An End-of-Summer Reading List for Marketing Professionals

    Last year we launched the Silverpop Book Club, an idea driven by our recognition that marketers want to learn and keep up with the latest trends, but don’t have ample time to study and read[...]

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  • Silverpop Named Leader in Marketing Solutions in Annual CRM Market Awards

    I’m pleased to announce that CRM Magazine has recognized Silverpop as a leader in Marketing Solutions in its newly released CRM Market Awards. Named “One to Watch” in last year’s report,[...]

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  • Best Friend Brands Study: 3 Key Takeaways

    I introduced Silverpop’s latest study, “Are You a Best Friend Brand? How Relevance and Trust Can Get You into the Inner Circle,” in a recent blog post. The study focuses on how consumers[...]

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  • How Email Can Help Increase Mobile App Engagement

    A mobile app is like a gym membership. You might be all gung ho about it when you sign up, but you need extra motivation to keep using it day after day until it becomes a regular part of[...]

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  • You’ve Landed Your Dream Marketing Job, So What’s Next?

    One of the coolest — and most daunting — moments in a digital marketer’s career is when they score that next big dream job. You know the one. It’s based on your most recent successes but[...]

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  • Guest Expert: Mediacurrent’s Adam Waid on 5 Tips for Getting the Most Out of an Open-Source CMS

    In recent years, many savvy marketers have been starting to leverage new technology to integrate their digital marketing platform with a content management system (CMS), enabling them to[...]

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  • How to Identify Lapsed Customers for Re-Engagement

    Smart marketers know that a 5 percent reduction in customer defection can increase profits up to 95 percent. But how do you identify and target lapsed customers that are candidates for[...]

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  • What's Your Address?

    What does your business mean to your community? Is the building name, town or ZIP code impactful to you and your clients? What about your house address? Even in today’s increasingly[...]

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  • Double Revenue by Focusing on Existing Customers

    If you’re like most marketers, you’re measuring success based on the number of new customers you acquire every month. While adding new contacts is critical, you could be missing an opportunity[...]

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  • Lost in Translation: 5 Barriers That Distance Digital Marketers from Customers

    Think about the kind of treatment you expect when you walk into a brick-and-mortar store. You don't want to be hounded by salespeople pushing products that you don’t want or need. You also[...]

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  • What Digital Marketers Can Learn from Frank Lloyd Wright

    You may not realize it, but as a digital marketer part of your mission is to combine form with function in a way that enables customers to tell you about themselves within the context[...]

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  • Use Silverpop Resources to Coach Your Team to Success

    If you read Silverpop's blog regularly, you know our contributors pass along strategies, tactics, tips and news to help you run an effective digital marketing program. This time, however,[...]

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  • Leveraging the “Geo-Factor”: Using Mobile and Location Data to Drive Engagement

    The ecommerce market is fast and furious right now, and the companies succeeding in online sales are the ones that understand the importance of listening to digital consumers — tracking[...]

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  • Silverpop’s Bryan Brown Named to Direct Marketing News’ 40 Under 40

    I am pleased to share that Silverpop’s VP of Product Stategy, Bryan Brown, has been named to Direct Marketing News’ 40 Under 40!  Out of more than 200 submissions, Bryan stands out[...]

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  • The Sweet Smell of Success: 3 Lessons for Marketers from Jo Malone

    Silverpop customers who attended Amplify EMEA 2014 last month were lucky enough to hear from entrepreneur Jo Malone, creator of the eponymously named Estee Lauder brand and current owner[...]

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  • Are You a Best Friend Brand?

    A brand’s relationship with its customers is constantly evolving. Today’s customer expects these relationships to be more personal and relevant than ever before, valuing an individual, concierge-type[...]

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  • 3 Quick Takeaways from Silverpop’s Email Marketing Metrics Study

    Silverpop recently released our annual email marketing metrics benchmark study, the sixth year we’ve done the report. The new study, which examines messages sent by more than 3,000 brands[...]

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  • Halftime Adjustment: Make a Game Plan to Win the Remainder of 2014

    During the World Cup, there have been a lot of different kinds of matches on the pitch – whether it’s a team that dominates from start to finish, a back and forth battle or a dramatic come-from-behind[...]

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  • Using Smart Content to Make Your Website More Personal

    Like everyone else, I spend a lot of time surfing the Web. Naturally, a good portion of this time is spent navigating my favorite brands’ websites. Often, it takes me a couple of clicks[...]

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  • Declare Your Freedom from Ineffective Marketing Tactics

    We all get stuck in ruts: at home, at work, and certainly in marketing. So, as July 4th comes around, it’s the perfect time to think about freedom, and consider what it would take to unstick[...]

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  • Does Your Digital Marketing Truly Embody Your Brand?

    As I’m traveling home on a sunny Sunday morning in London (I know, right?!?), the Virgin Atlantic brand experience has just reminded me of a critical point for digital marketers. So often,[...]

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  • Re-Energize Your Brand: 5 Marketing Tips from Peter Shankman

    Are you struggling to engage customers, or to keep them engaged? If so, you’re not alone. In fact, 65 percent of marketers aren’t giving customers what they want — namely, a seamless shopping[...]

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  • Amplify EMEA Highlights Digital Marketing Success

    I always appreciate and admire the customer success stories I hear throughout the year, but I especially value the face-to-face interactions with Silverpop customers at our annual Amplify[...]

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  • Does Your Responsive Email “Stack Up”?

    Congrats! Your organization has finally taken the plunge into the world of responsive email. You may already be seeing a decrease in unsubscribes, an uptick in click-through rates and a[...]

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  • You Know You’re Not Listening When ...

    "One advantage of talking to yourself is that you know at least somebody’s listening."— Humorist Franklin P. Jones Learning and leadership, sales and marketing — they all require listening[...]

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  • Text Is More Important Than Ever: Finding the Right Balance for Optimum Email Deliverability

    So, your design team has been working all week on an awesome-looking graphical email with great eye candy that contains your calls to action. Everybody is happy with how it looks, you hit[...]

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  • 3 Marketing Lessons I Learned From Arianna Huffington

    One of the most respected journalists in the world, Arianna Huffington knows how to tell a good story and engage an audience. As the leader of The Huffington Post Media Group, Arianna spends[...]

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  • 5 Approaches to Minimizing Unsubscribes

    The bad news: Email subscriber churn is one of the biggest secrets in the email-marketing industry. Few marketers are talking about it publicly, but many are worrying in private because,[...]

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  • Using Marketing Automation to Work Smarter, Not Harder

    Try finding a marketer who isn’t overwhelmed. In my role I meet with a lot of you, and this is unfortunately a common bond that unites us all. We’re working long hours, cranking out project[...]

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  • Guest Expert: RJMetrics on the 6 Data Tools Every Marketer Should Know About

    Most marketers acknowledge that to excel and stay relevant today, learning to leverage the myriad of data tools available is imperative to growth. The challenge is figuring out which data[...]

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  • 3 Tips for Creating Customer Microsegments

    Savvy modern marketers are on a continual quest to create programs and strategies that provide a singular, omni-connected communication string with each contact in their database. At Silverpop,[...]

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  • Blocked Prefixes and Email Deliverability: What Marketers Should Know

    “Why can’t I send to certain mailboxes regardless of the domain?” Clients having difficulty getting messages delivered to addresses such as “manager@company.com,” “help@company.com” or[...]

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  • Gary Vaynerchuk’s Social Playbook: Context Wins, Jab Often and NEVER Cross-Post

    When it comes to social marketing, almost every marketer I meet is trying to answer a few key questions. Some are trying to carve time in an already-busy campaign flow to be better at social,[...]

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  • Listening Lapses: 3 Mistakes We All Make (and How to Avoid Them)

    "The greatest compliment that was ever paid me was when one asked me what I thought, and attended to my answer."— Philosopher Henry David Thoreau "There's a big difference between showing[...]

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  • 8 Must-Read Marketing Tips from Our Amplify 2014 Partners

    Earlier this month, we wrapped up our 12th annual North American customer conference, Amplify 2014. This year’s event was our biggest yet, with a record number of clients turning out to[...]

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  • How Attractive Is Your Email Magnet?

    Many companies are still offering the same incentive for providing an email address that they did two, five, even 10 years ago. But the way potential customers interact with businesses has[...]

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  • 6 Tips for Creating a Best Customer Email Program

    You value all of your customers, but some of them are your very best, and they deserve special treatment. Maybe they buy often from you or they spend a lot when they buy (or both). Perhaps[...]

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  • Excited To Be Part of ExperienceOne!

    It has been quite a week! On Monday, the official closing of our agreement with IBM to combine our companies was announced. This timing allowed Silverpop to take part in the Smarter Commerce[...]

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  • IBM and Silverpop: Charting the Future of Behavioral Marketing Together

    Today marks a huge milestone in Silverpop history: the official closing of our agreement with IBM to combine our companies. In my 13 years at Silverpop, we’ve achieved many milestones I’m[...]

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  • The 5 Whys: Discover the Root of Your Problem

    Do you constantly find that your team is fighting fires and can’t scale? Are you running from one problem to another? And do you find the same issues keep arising time after time? These[...]

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  • New Domains Are Coming: 2 Steps Marketers Should Take

    Seen anything different lately in your database? As a good marketer, you should be periodically checking email addresses as they get added to your list. If you have, you may have noticed[...]

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  • A Day Without Listening: What Happens When You Tune Out the People Who Matter

    "You cannot truly listen to anyone and do anything else at the same time."— Best-selling author M. Scott It all started on the day I stopped listening. After all, why waste that valuable[...]

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  • 5 Tips to Propel Your Brand with Proactive Customer Service

    This April my wife and I are celebrating our 12th wedding anniversary. Recently, I had a rare free moment between leaving the office and picking up the kids to actually make a reservation[...]

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  • Guest Expert: Digital Bungalow's Abdullah Daoud on Using Personalized Data for a Better Online and Offline Customer Experience

    We live in a highly sophisticated technology era, where customer data is the key catalyst for increasing customer retention and satisfaction. However, even with highly personalized and relevant[...]

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  • A Message from Silverpop's CEO

    I am incredibly excited to share the news that IBM and Silverpop have signed a definitive agreement to combine our companies. Over the last few years, I’ve looked at many different ways[...]

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  • Gmail’s New Visual Promotions Tab: Quick Observations and Tips for Email Marketers

    Recently I wrote a blog about how simplified email imagery can help you stand out. This is truer than ever given Google’s latest curveball: Gmail Visual Promotions Tab — Grid View, which[...]

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  • 7 Tactics to Generate Content for Automated Emails

    Automated messages — abandoned cart emails, birthday emails and drip campaigns, for example — can add significant incremental revenue to an email program built on broadcast emails. You[...]

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  • 5 Tips for Getting More out of Nurture Marketing

    As marketing automation technology advances and marketers evolve to incorporate more buyer behaviors and preferences into their marketing campaigns, nurture programs continue to help teams[...]

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  • Guest Expert: Kevy’s Brooke Beach on 4 Ways Integrations Can Transform Your Business

    The power of communication has reached unparalleled heights. From desktops, smartphones and tablets to emails, text messages and mobile apps, there are countless ways to interact with consumers.[...]

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  • Implicit Preferences: Tracking Behaviors

    In my last blog post, I discussed the value of implicit preferences — the preferences you can infer from customer behaviors — and the importance of using these preferences to tailor your[...]

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  • Steer the Conversation: How Listening Leads to Great Dialogues

    "You learn when you listen. You earn when you listen — not just money, but respect."— Harvey Mackay We all know smart marketers let their customers do most of the talking. But how do you[...]

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  • It’s Time to Pay Up: The Death of Organic Acquisition

    In the words of an all-time soul great, “People get ready, there’s a train a-comin’.” Yes, Curtis Mayfield’s epic soul/gospel hit could have been a call-to-arms for lots of audiences — including[...]

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  • Why NOT to Resend to Email Addresses from Suppression Lists

    Several times recently I've been asked if it’s OK to try to resend to email addresses flagged as undeliverable on a suppression list. The short answer is no. To understand why, it’s necessary[...]

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  • Why Marketing Automation Is the Great Equalizer for SMB Marketers

    It’s hard to imagine the pre-Internet world, isn’t it? It’s akin to thinking about life without cars, television or cellular phones. People born prior to 1985 likely remember a time when[...]

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  • 2 Ideas for Customizing Email Content: Weather and Language Personalization

    Recently, I delivered a Webinar for Retail Online Integration on personalization strategies for email campaigns. The discussion revolved around how to develop an approach for reaching customers[...]

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  • 3 Reasons Great Leadership Starts with Listening

    "Big egos have little ears."— Author Robert Schuller  If you’re a leader, chances are you’re smart, strategic and great at your job. There’s a reason you have a corner office. But[...]

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  • Simple Flat UI: Using Design Simplicity to Make Your Emails Stand Out

    Regardless of whether you’re familiar with the terms “simple user interface” or “Flat UI,” you’ve probably noticed the results. It’s why your apps are easy to use. It’s why websites no longer[...]

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  • 10 Steps to Keep Bad Email Addresses Out of Your Database

    If you don't think you have a problem with bad addresses in your database, think again. As with most email marketing issues, your susceptibility depends on many factors: ease of subscription,[...]

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  • 3 Ways Marketers Can Measure ROI

    Today’s multichannel world makes it more difficult than ever to measure marketing’s ROI. Your customers may interact with your company’s website, emails, ads and other channels, all before[...]

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  • Listen to Learn, Learn to Lead

    "Man's inability to communicate is a result of his failure to listen effectively."— Psychologist Carl Rogers Smart, strategic professionals are obsessed with improvement — whether it’s[...]

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  • Defend Your Database Against the Bad-Address Bots

    Your database is your most precious email asset. A regular stream of valid, active addresses is the lifeblood of a vital, revenue-driving email marketing program. Keeping bad addresses[...]

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  • Feedback Loops: What They Are and What They Tell You About Your Email Program

    Our deliverability team frequently gets questions regarding feedback loops. So, I thought I’d use this post to explain what feedback loops are, what they tell you about your customers, and[...]

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  • Gmail’s New Unsubscribe Link and What It Means for Marketers

    Gmail recently rolled out additional changes to its inbox that could have implications for marketers, including an unsubscribe link next to the sender’s details in the head of an email.[...]

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  • Infographic: Mobile Email, Search and Purchase Behaviors

    Your customers increasingly prefer to communicate through their mobile devices. Consider: Mobile now accounts for more than half of email opens, and consumers spend more than 15 hours per[...]

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  • 3 Books That Will Expand Marketers’ Minds

    The most helpful business books expose you to fresh ideas and provide you with new tools to grow your career. In the case of these three books, I didn’t read them with a marketer’s hat on,[...]

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  • Overheard from a CMO: “I’m Not Technical”

    Late last year I overheard a CMO shrugging off of a conversation about designing digital marketing campaigns because he said he wasn’t technical. So I thought I would unpack my thoughts[...]

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  • Defining the Customer Experience: The Rise of the CXO, Part 1

    Customers today have more information, more access and more choice than ever. And in case you haven’t heard, this has resulted in buyer expectations changing yet again. Whether they’re shopping[...]

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  • Valentine’s Day Inspiration for Great Marketing Relationships

     “Listening, not imitation, may be the sincerest form of flattery."— Dr. Joyce Brothers It’s February, and your significant other has been telling you what he or she wants for months.[...]

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  • 5 Ideas for Adding “White Space” to Your Emails

    Most marketers understand that to break through the clutter in subscribers' inboxes, you must send messages that stand out, not just with a catchy subject line but also with content that[...]

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  • Social Couponing Comes to the Marketing Platform

    In an ideal world, you’d be able to connect your marketing database to your customers’ buying habits on social media sites – enabling you to send extremely relevant, targeted messages based[...]

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  • Guest Expert: Digby’s Eric Newman on 4 Steps for Developing a Location-Based Marketing Program

    Mobile technology's collision with brick-and-mortar stores is challenging retailers to keep up with consumers who are better connected, better informed and more nimble than ever before.[...]

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  • On Facebook’s 10th Birthday, 10 Tips for Using Social in Your Digital Marketing Strategy

    A lot has changed in the digital technology space in the 10 years since Facebook’s launch. A plethora of other social networks have come and gone, while smartphones and tablets have changed[...]

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  • 5 Marketing Metrics to Stop Using Today

    Congratulations. You’ve finally started incorporating data into your marketing reports, and you have shiny new dashboards to show your CMO. But are you tracking the right metrics? Unless[...]

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  • Talk Less, Listen More: The Key to Truly Understanding Your Customers

     “The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them."— Listening expert Ralph Nichols The buzz in[...]

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  • Guest Expert: Full Circle CRM’s Andrea Wildt on Tracking the Effectiveness of Your Marketing Campaigns

    With prospects doing more research on their own and waiting until later in the buying cycle to interact with sales, the role of marketing teams is more critical than ever in generating demand[...]

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  • Travel Marketers: Leverage Behavioral Data to Deliver Smart Travel Guides

    A recent survey of travel marketing professionals identified travel guides and advice as the most engaging content for travel consumers. Meanwhile, an eMarketer article shows that people[...]

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  • 3 Quick Tips for Changing Your “From” or “Sending” Domain

    It seems every month someone on our deliverability team fields a question about changing the “From” domain used in a mailing. We’re asked if there will be any deliverability impact and if[...]

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  • Behavioral Data: The Greatest Untapped Marketing Asset

    We’re only a few weeks into 2014, and already some marketers are likely getting caught up in the rush to get the latest broadcast email campaign out the door … lather, rinse, repeat. But[...]

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  • Location Marketing 2.0 Arrives: The Impact of iBeacon

    Knowing where your customers are physically is an immensely powerful part of delivering the right message at the right time. In recent years, forward-thinking marketers have communicated[...]

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  • 5 Steps to Optimize Your Content in 2014

    As we begin a new year, it’s time to put a strong content strategy in place. For most marketing departments, content marketing is an expensive and time-consuming aspect of many team members’[...]

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  • Top 10 Most Popular Silverpop Blogs of 2013

    From evolving inboxes to rising mobile usage to increased marketing technology sophistication, there was no shortage of hot topics in the marketing world in 2013. To help keep marketers[...]

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  • Are You Listening? How to Deliver What Your Clients REALLY Want

    "Seek first to understand, then to be understood."  — Stephen R. Covey, The 7 Habits of Highly Effective People Great relationships, whether personal or professional, start with asking[...]

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  • The Importance of Gathering Implicit Preferences

    Marketers, meet Mary. Like a lot of women, Mary is interested in shoes and fashion. So when she filled out your preference center form a couple years ago, those are the things she selected[...]

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  • 7 Tips for Designing Emails to Avoid Deliverability Issues

    Once you have your “From” domains properly authenticated with SPF and DKIM records, looking over how you design your email templates should be your next step for optimizing email deliverability.[...]

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  • Will Your Digital Marketing Strategy Rock in 2014? 3 Questions to Ask

    There’s no question that today’s digital marketers are facing a host of complex challenges – emerging technologies and channels, increased global competition resulting from fewer barriers[...]

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  • 5 Top-Rated Silverpop Marketing White Papers and Tip Sheets of 2013

    In 2013, marketing continued to evolve at breakneck speeds, and Silverpop produced a record number of white papers and tip sheets loaded with digital marketing strategies, tips and tactics[...]

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  • Guest Expert: CoupSmart’s Blake Shipley on Using Social Coupons for Customer Acquisition and Remarketing

    Social media marketing has become one of the most prominent ways for companies to interact with customers. But how can you interact with thousands of Facebook fans while maintaining a high[...]

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  • Top 5 Most Popular Silverpop Videos of 2013

    Video has become an increasingly popular tool for online learning, and in 2013 we produced our most marketing best practice videos to date. Here are our five most popular marketing tips[...]

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  • Change the Game in 2014: Marketing Automation Lessons We Learned This Year

    As much as I love the holidays, this year has already given me plenty of reasons to celebrate — both personally and professionally. My wife and I celebrated the arrival of our second child,[...]

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  • Post-Holiday Marketing Strategies: 2 Outside-the-Box Campaigns for After Christmas

    Campaigns are launched, emails are queued, and your revenue attribution model is already starting to give you insight into your holiday marketing performance. As a marketer and consultant,[...]

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  • How Gmail's Image-Handling Changes Will Affect Email Marketers

    Gmail recently announced changes to how it will handle images in both desktop and mobile email, and here at Silverpop we’ve been assessing the potential impact on digital marketers.  While[...]

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  • Innovate or Evaporate: Why Market Leadership Requires Risk Taking

    We’re all familiar with Albert Einstein’s definition of insanity: “Insanity is doing the same thing over and over again and expecting different results.” Yet, many companies continue to[...]

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  • 7 Tips to Promote Gift Cards in Email

    At this point in the holiday shopping season, it's time to put gift cards in the spotlight. This should be a no-brainer, given that they are a life-saver for harried shoppers and a low-margin/high-profit[...]

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  • Welcome to 2014, Marketers

    This time last year, we were on the cusp of a customer revolution. Now, with 2013 coming to a close, buyers have more control than ever, driving marketers to create the most compelling and[...]

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  • 5 Tips for Getting Your 2014 Marketing Budget Ready

    It’s hard to believe, but 2014 is just around the corner. With the majority of our thoughts centered on the busy holiday season, it’s also important for marketers to be finalizing budget[...]

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  • Guest Expert: USADATA’s Carolyn Nye on the Responsive Design Redesign Process

    Successfully making the move into responsive design takes more than just redesigning a few templates. It requires close collaboration with colleagues within the marketing department and[...]

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  • Guest Expert: Webtrends’ Rick Weithas on Cart Abandonment Remarketing

    The retail market has evolved and expanded over time, shifting to meet the growing demands of customers. E-commerce has become one of the primary sectors of the retail market, with customers[...]

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  • Happy Birthday Email 2.0: Now with Dynamic Awesomeness!

    The "happy birthday" email is a staple of B2C marketing programs, but it’s time for marketers to rethink and upgrade this automated email. Most marketers who send birthday emails know the[...]

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  • Spam Traps: Here, There, Everywhere!

    In a recent blog post, Return Path announced that Spamcop has turned on some new spam traps, discussed Spamcop’s decision to implement this change, and offered suggestions for getting lifted[...]

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  • Harvesting Community with Marketing Automation

    As I write this Thanksgiving post, I’m thinking about two things: Giving thanks for the past year, and something faithful readers of my blog can probably guess — football. But I’d also like[...]

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  • Engagement Scoring: If a Customer Clicked You in the Face, Would You Notice?

    How important is customer engagement? Seismic? Paramount? Whatever big words you use to describe it, it’s pretty much how we know if anyone is listening, short of buying something. As most[...]

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  • Nominate an Email Rock Star for Stefan Pollard Email Marketer of the Year

    I wish you all could have known Stefan as I did – not just one of email marketing's strongest defenders but also someone who knew exactly how email marketers needed to evolve and grow to[...]

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  • 6 Password Best Practices

    For most people, changing and keeping track of all their passwords doesn't rank high on their list of favorite things to do, but good password practices can help protect you from cyberattacks[...]

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  • Google’s Encrypted Keywords and Your Digital Marketing Efforts

    I’ve fielded at least six questions during the last 30 days on Google’s latest move to encrypted keywords for organic search, which semi-officially elevates it to a blog topic for me. Normally[...]

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  • The Good, the Bad, and the Overwhelmed: Be a Market Leader in the Digital Era

    Things change, people change, companies change. And in the digital era, everything is changing more quickly than ever before. Having spent most of my career working with cutting-edge tech[...]

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  • 6 Pinterest Holiday Marketing Tips

    Three years since launching, Pinterest remains one of the fastest-growing social networks, currently tallying 2.5 billion monthly page views. For those unfamiliar with the network, the pinboard-style[...]

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  • 21 Preference Center Mistakes and How to Fix Them

    A preference center can be one of your best allies as you work to create more lasting and useful relationships with your customers, but it's also one of the trickiest to pull off. I've[...]

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  • Mobile Apps, Meet Marketing Automation

    Everywhere you look, it seems people are interacting with their smartphones. I know I rarely go more than a few minutes without checking mine. Little wonder, then, that we’re closing in[...]

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  • For Today’s Digital Marketer, It’s All About Data

    If you’re like most modern consumers, you’re engaging with brands across a wide variety of channels and devices. As a marketer, ask yourself this question — are you able to provide your[...]

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  • 6 Tips for Approaching the Revenue Attribution Discussion

    During consulting engagements, I encourage the use of testing and measurement to identify marketing campaigns that drive revenue and profit. Clients often protest, stating that this is something[...]

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  • 20 Holiday Email Tweaks That Make Shopping Easier for Your Customers

    I firmly believe in the "make it easy" principle for email marketing, especially in holiday shopping seasons. However, "make it easy" doesn't mean sending your subscribers stripped-down[...]

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  • 3 Opt-In and Opt-Out Deliverability Tips

    Recently, there have been a few interesting developments and trends that have emerged in the email deliverability world regarding opt-in and opt-out processes. Here three related deliverability[...]

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  • Get Looks and Leads with Video Marketing

    Video might have killed the radio star, but it can breathe new life into your business. Already an essential component of any robust marketing strategy, video campaigns offer much more[...]

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  • Engagement Scoring: Giving B2C Marketers a Catalyst for Effective Nurturing

    In a world of rapidly changing consumer behavior and ever-expanding digital marketing capabilities, B2C marketers (and executives in particular) need streamlined, real-time insight about[...]

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  • First and Goal: 7 Marketing Lessons from College Football

    Anyone who knows me somewhat well will tell you that I spend my fall Saturdays watching Alabama’s Crimson Tide roll over its competition. This year, I’ve noticed many commonalities between[...]

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  • Lead Scoring: The Common Cause That Unites Sales and Marketing

    Most people would agree that sales and marketing teams have common goals. Sales wants to acquire new logos, retain and upsell existing customers … and, ultimately, drive revenue. Marketing[...]

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  • 3 Pieces of Advice for Growing a Company

    I’ve always had an entrepreneurial spirit. When I was in college, I co-founded a company called Da Vinci Systems, then helped it grow into one of the most widely used desktop email tools[...]

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  • Why Marketers’ Success Depends on Measuring Revenue

    You get what you measure. Most marketers know this is true, yet how do you ensure your marketing programs are marching toward success? As a marketer, you have to measure the single most[...]

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  • 10 Questions to Ask to Help You Enhance Your Email Program

    As I’ve discussed before, increasing your email program’s sophistication with tactics like creating an onboarding program, implementing a “happy birthday” campaign or launching an early[...]

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  • Dear CMOs: It’s Time to Go Big on Retention Marketing

    I’ve been working with executive-level marketing leaders for more than two decades — sometimes as an FTE lieutenant, often as an agency partner, and most recently as a trusted vendor. I’ve[...]

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  • It's in the (Shopping) Bag! 3 Ways to Send Holiday Sales Over the Top in Q4

    You've worked hard all year to get to this most important of seasons, but don't stop now. While your marketing plans for Q4 are likely great and necessary, I'm also betting you can make[...]

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  • How Do Spam Traps Work? Tips for Avoiding Your Worst Marketing Nightmare

    Do you ever wonder how an IP address gets added to a blacklist? Or why your mailings were delivered fine yesterday, but rejected by an ISP today? More than likely, these issues arose[...]

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  • 5 Holiday Acquisition Tactics to Grow Your Database

    It’s (almost) the most wonderful time of the year, as the song goes. It’s a time for holiday cheer — and for moving the acquisition needle. So this holiday season, make sure that amongst[...]

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  • 4 Reasons to Consider an Agency for Your Integrated Email Campaigns

    In-house or outsource? With the demands of today’s multichannel marketing campaigns putting a strain on marketers, this is a never-ending question for many client-side marketing departments.[...]

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  • Infographic: A Look at the Most Social New York Fashion Week Designers

    Vogue editor Anna Wintour once said, “There’s a new kind of woman out there. She doesn’t have time to shop anymore. She wants to know what and why and where and how.” At the recent New[...]

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  • Guest Expert: Movable Ink’s Lalit Chopra on Creative Ways to Boost Holiday Sales with Agile Email Marketing

    The holiday season is the busiest time of year for retailers around the world — and it’s just as hectic for marketers, as they focus on new ways to reach customers in the best possible fashion.[...]

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  • Behavioral Marketing and Multichannel Marketing: Working Together for Digital Success

    With the rise of mobile and social, there are more marketing channels and platforms than ever that businesses can use to communicate with customers and prospects. These channels have enabled[...]

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  • Infographic: Summer Movies and Social Media

    From Great Gatsby to Grown Ups 2 and Man of Steel to Monsters University, the 2013 summer box office was packed with the usual mix of big-budget action extravaganzas, outrageous comedies[...]

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  • 'Tis (Almost) the Season: 4 Ways to Evaluate Your Digital Marketing Holiday Readiness

    With Labor Day sales behind them, retailers are now gearing up for the busy holiday season and are cautiously optimistic about what they hope to be the most profitable time of year. In the[...]

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  • 3 Tips for Measuring Marketing’s Impact on Sales Revenue

    “The discipline of marketing is a science. As a science, it must be measured.” When I first read The End of Marketing as We Know It more than a decade ago, the words of legendary marketer[...]

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  • How Lead Scoring Can Help Make Your Sales and Marketing Teams More Productive

    There’s a famous scene in the movie Glengarry Glen Ross that most salespeople know well. Alec Baldwin is speaking to a group of salespeople about the coveted “Glengarry” leads – the leads[...]

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  • 4 Tips for Fine-Tuning Your Holiday Approach This Year

    Recently I had the pleasure of discussing peak holiday season planning with one of our farthest-reaching client brands. Interestingly, we were forced to look at multiple customer types,[...]

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  • Personalizing Content on Every Channel

    In a marketplace in which generic messaging overload can make buyers feel neglected, getting more personal with your content makes a big difference. Many marketers are recognizing this,[...]

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  • 3 Emails That Drive Engagement and Revenue

    One of the biggest challenges confronting digital marketers today is figuring out how they can make their email programs more engaging and drive more revenue with the same – or fewer – resources. A[...]

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  • To Post or Not to Post: Taking a Marketing Page from Jeff Bezos’ Playbook

    Unless you’ve been vacationing on a remote island somewhere (in which case, I’m a little jealous), you probably know by now that Jeff Bezos, founder of Amazon.com, the world’s largest online[...]

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  • 9 Things I’ve Learned That Will Improve Your Inbox Experience

    I've been around email most of my life. My first company, Da Vinci Systems, was one of the world's biggest providers of desktop email. When I joined Silverpop more than a decade ago, we[...]

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  • Guest Expert: Kwanzoo’s Mani Iyer on Using Display and Retargeting Technologies to Drive Revenue

    While marketers today use a range of channels for demand generation, display advertising has traditionally been deployed more for branding than as a means to drive demand. That’s starting[...]

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  • Your 9-Step Marketing Game Plan for Gmail Tabs

    In an earlier post, I looked at how the Gmail Tabs functionality is impacting email engagement and metrics so far. Now, let’s examine the best strategic approach to your email marketing[...]

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  • Gmail Tabs: How They’re Impacting Email Marketing So Far

    Since Google's launch of its new Gmail inbox featuring the Tabs functionality in May 2013, the email marketing world has been in a dither unlike any I can remember since, perhaps, the CAN-SPAM[...]

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  • You Don’t Have to Be a Psychic to Read Your Customers’ Minds

    Ever wish you could read your customers’ minds? Wouldn’t marketing be so much easier and more effective if you knew exactly what they wanted — even before they did? Great news: You don’t[...]

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  • Why Are B2B Marketers Still Underestimating Social?

    Social is here to stay, and as B2B marketers, we need to not only accept that, but also use it to our advantage. In Silverpop’s recent study with Forrester Research, Inc., we found that[...]

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  • Love Them or Lose Them: What Marketers Can Learn From Online Dating

    Picture this: Your new love interest asks if you’d like to share a seafood appetizer immediately after you tell him (or her) that you’re deathly allergic to shellfish. You groan. “Oh,[...]

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  • What Factors Can Impact Email Message Delivery Times?

    When we hit “send” on an email to a friend or family member, we’re used to the message being delivered within a minute or so. In the marketing world, where the number of email recipients[...]

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  • Guest Expert: Alex Williams on 11 Things that Need to Die in Mobile Email

    One of the biggest challenges for email marketers right now is delivering an optimum experience for customers across a range of devices. I’ve covered the topic extensively this year through[...]

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  • 5 Cross-Channel Use Cases for Universal Behaviors

    In a recent blog post, I discussed Universal Behaviors and what it means for marketing and the customer experience. In short, Universal Behaviors is a framework within Silverpop Engage that[...]

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  • 7 Email Marketing Ideas You Should Implement Today

    In my role at Silverpop, I spend a lot of time with our customers discussing their email strategy and how they can better use our technology to improve their email marketing results, and[...]

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  • Why Your Marketing “Signal" Should Be Analog

    In the world of music production, you have a choice between digital and analog techniques. Whilst for many years this choice was constrained to the murky world of studio technicians, engineers[...]

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  • 4 Marketing Mishaps That Behavioral Marketing Can Help You Avoid, and One Company That Ain't Misbehavin’

    Imagine that you walk into your local hardware store, looking to buy a new backyard grill. While browsing your options, you spot a salesperson headed your way. Oh, good, you think. I could[...]

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  • Infographic: The Social Impact of Wimbledon, The Ashes and The Lions 2013

    Wimbledon, The Ashes and The Lions — institutional British sporting events, all running for more than 100 years, and this year we’ve been lucky enough to have all three in one summer. For[...]

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  • From Broadcast to Behavior, Part Two: 6 Steps to Providing an Individualized Web Experience That Sells

    In part one of this series, I shared how you can target contacts with emails based on their behaviors, from specific content interests to viewing habits. In this blog, I share how you can[...]

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  • Using Social Media to Build Trust (Video)

    In a world in which people are looking more to peers and third-party experts and less to corporations when making buying decisions, marketers have been looking for new ways to build trust.[...]

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  • 5 Ways to Enhance Your Preference Center

    Gathering customer preferences is a challenge all digital marketers face. For starters, customers typically only share the bare essentials when they sign up for your email program. And once[...]

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  • Using Email to Promote Social Channels: A Real-World Example

    Ever since the first corporate social network page went live, marketers have been salivating at the prospect of combining email’s power of conversion with social’s power of conversation.[...]

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  • 3 Steps for Guiding Early Engagement and Converting Prospects to Buyers

    The prospect-to-sale cycle is truly broad now, with potential customers not coming to the buying table until after they’ve done a lot of  their own research — sometimes as much as 90[...]

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  • The Fight for Attention in Marketing

    Recently I did something very unusual. I gave my full attention to some content. I know, amazing right? It sounds a strange thing to say, but I've come to realise that for most of my waking[...]

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  • Net Promoter Scores, Meet Your New Best Friend: Behavioral Marketing

    Three times in the last few weeks of meeting with digital marketers, I’ve ended up deep in conversations around Net Promoter Scores. The business models have been different (ecommerce twice[...]

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  • From Broadcast to Behavior, Part One: 8 Steps to Deliver Truly Individualized Email Messaging

    Email marketing has reached a whole new level of sophistication and effectiveness. Today, instead of sending semi-targeted messages to buckets of recipients according to general demographics,[...]

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  • Guest Blog: Argyle Social on What to Automate and What to Humanize in the Social Media World

    Social media marketing has become one of the most prominent ways for companies to interact with customers. But how can you interact with hundreds and thousands of social media fans and followers[...]

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  • The Future of Marketing: Return on Relationship

    There have been a lot of changes in the marketing automation industry recently, from IPOs to major acquisitions. Technology is rapidly changing the ways we communicate with customers, emphasizing[...]

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  • Delivering Relevant Content in the Right Context Is No Brain Teaser

    If you’re a B2B marketer, consider the following riddle: Q: What’s more annoying to a prospect than a sales rep who contacts him or her without first researching how or if the product might[...]

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  • Holiday Email Frequency: Start Planning Now to Get It Right

    Happy holidays! Yep, it’s that time of year again to start thinking about your December (and earlier) holiday campaigns. As my colleague Dave Walters recently outlined, there are several[...]

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  • 5 Ways to Know If Your Marketing Automation Vendor Will Deliver ROI

    You’re finally ready to get into the marketing automation game, or take your current automated solution to the next level. And you have good reason: Seventy-six percent of companies that[...]

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  • Yahoo Is Releasing Inactive Yahoo IDs: What It Means for Marketers

    Yahoo recently announced that it’s releasing old and inactive Yahoo IDs and their matching email addresses. As a result, Yahoo users that have not logged in for 12 months will lose their[...]

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  • Website, Meet Marketing Automation

    In the last year, we’ve seen a huge upswing in the number of Silverpop clients delivering more behavior-driven, individualized messages to their contacts, and with good reason: targeted[...]

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  • Behavioral Marketers Get Better Results

    The first half of 2013 is over. Marketers everywhere are analyzing their results from the beginning of the year and modifying their strategies to make sure the next six months are even better.[...]

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  • Google, The Matrix and Getting Personal

    I read a really interesting article in The Guardian recently that asked us to stop thinking of Google+ as yet another social network and instead look at it as The Matrix of the Internet.[...]

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  • Power Lift: 5 Gym-Inspired Ways to Improve Your Behavioral Marketing Intelligence (BMI)

    In much the same way that gym enthusiasts calculate their BMI (body mass index) to gauge their level of fitness, track progress and measure themselves against national averages, marketers[...]

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  • Put Data in the Driver’s Seat and Go High-Speed with Behavior-Driven Content

    In my last post, “4 Steps to Efficiently Manage Your Marketing Data,” I shared the ways in which marketing automation tools help merge your most revenue-critical data to create a centralized,[...]

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  • 6 Award-Winning Silverpop Client Stories

    When we launched our annual Silverpop Pop Stars customer awards more than two years ago, I never realized how popular these awards would be with our clients.  In fact, this year we[...]

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  • Guest Blog: Adage Technologies on the Pros and Cons of Responsive Design for the Web

    In today’s technology-driven world, there are multiple channels and platforms available that companies can use to reach their customers. Whether it be a desktop computer, smartphone, tablet[...]

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  • Marketing Context: How to Get It Right

    I’m a devout believer in targeted, individualized marketing. Behavioral or demographic, they both have their place. As an enterprise consultant for Silverpop, I advise my clients to send[...]

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  • Behind the Screens of Mobile: Using Automation to Capture and Act on Key Data

    A friend recently lamented over lunch that he was having trouble getting traction with some cool mobile tech that he's representing. He wondered aloud if mobile might be losing steam and[...]

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  • Plan Now or Suffer Later: 3 Tips for Staying Sane During Holiday Season

    I know it’s hard to believe, but we’re running full speed toward the year being halfway over. And if you’re an e-commerce marketer, it’s officially time to start buttoning down your holiday[...]

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  • 3 Takeaways from Silverpop’s 2013 Email Metrics Benchmark Study

    For our latest email metrics study, we looked at emails sent by 2,787 brands throughout 2012 and crunched the numbers to see what trends emerged. The results are revealed in our 2013 Email[...]

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  • BFFs: Twitter Lead Gen Cards, Political Fundraising and Behavioral Marketing

    Last week, I wrote a post taking an inside look at Twitter’s hot new Lead Generation Cards, but had yet to see them running in the wild in my stream. I was also slightly concerned about[...]

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  • Universal Behaviors: What It Means for Marketing and the Customer Experience

    Imagine a customer is on his smartphone interacting with your mobile app. He navigates around, completes a couple of tasks and unlocks a rewards discount. The next day, sitting at his home[...]

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  • Get More Personal by Making the Most Out of Your Marketing Technology

    Just a few short years ago, inbound marketing was much more straightforward – a company’s website was the central point of demand generation, and marketers cast a wide net of emails to the[...]

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  • Twitter’s Lead Gen Cards Just Became Its Best Ad Product Ever

    In a world where some social networks like Facebook are actively reducing the number of advertising products — presumably based on advertiser and audience feedback — Twitter recently delivered[...]

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  • New Gmail Tabs: Big Yawn or Zombie Apocalypse for Email Marketing?

    If you haven't checked your Gmail account lately, take a second to log in now. You might see Gmail's new tabbed inbox. If you enable it, this feature will automatically sort your emails[...]

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  • Salesforce.com to Buy ExactTarget

    Today’s news about Salesforce.com’s acquisition of ExactTarget presents an interesting choice to marketers. Acquiring a set of separate tools does promise a broad range of features from[...]

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  • 5 Ways to Moneyball Your Marketing, According to Billy Beane

    As a marketer, what does it take for you to get on base with new buyers? What about scoring home runs with repeat customers? Critical indicators that tell you exactly what it takes for you[...]

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  • Email Authentication: How SPF, DKIM and DMARC Separate the Wannabes from the Real Stuff

    The world of email marketing has evolved drastically in the last few years. Some deliverability practices that were considered very important no longer hold the same lofty status, while[...]

    Continue Reading »

  • Pre and Post-Webinar Marketing Like a Pro

    In today’s business world, you can connect with customers and prospects all over the globe from the comfort of your own conference room. This modern-day luxury is made possible by interactive[...]

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  • 4 Steps to Efficiently Manage Your Marketing Data

    When I talk to marketing leaders, many tell me they’re concerned about how much of the data they’ve collected is spread out over seven or eight separate tools. They know they have great[...]

    Continue Reading »

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  • The Marketer’s Genome Project: Automated Interactions

    Here’s the challenge the marketer’s genome project presents, if you’ve been following these posts: billions of behaviors, any-channel interactions and connectivity, boatloads of content,[...]

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  • Defending Your Life for Another Quarter: Joy and Pain in the Agency World

    In the spring a young man's fancy lightly turns to thoughts of love, but in agency land, we turn to thoughts of defending our lives; it ain’t Tennyson, but it’s true. That’s right, it’s[...]

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  • The Marketer’s Genome Project: Multichannel Continuity

    If you’ve been keeping up with the Marketing Genome Project posts, you understand the importance of synthesizing the billions of pieces of “genetic” behaviors and interactions that make[...]

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  • The ABCs of Template Testing: How to Gauge Your Grade

    Within the realm of academics, it’s no secret that attending class regularly will yield a higher grade on “the big exam.” Keeping up with daily lectures will ensure your ability to ace all[...]

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  • 3 Reasons Small Businesses Fear Data, and Why You Shouldn’t

    Many small businesses are afraid of data. That’s understandable: It’s a lot to process — literally! But marketers are starting to see the value of this data. Two-thirds of marketers plan[...]

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  • Happy Lost Sock Memorial Day! How You Can Leverage “Special Days” for Creative Email Campaigns

    Do you have a lonely unmatched sock (or five) that’s been sitting in your drawer for an embarrassingly long period of time? If so, today’s the perfect day to search for their missing companions.[...]

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  • 4 Ways to Serve Up Individualized Content on Your Website

    Recently my wife and I just welcomed a baby girl into the world. As any parents of newborns know, this means purchasing lots of baby supplies – diapers, clothes, toys, linens, etc. And it[...]

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  • Marketing Automation by the Numbers

    It’s no secret to anyone reading this that the marketing world is moving at the speed of light – every day you come into work and are tasked with reaching your recipients in a massive database[...]

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  • The Marketing Genome Project: The Marketer’s Database

    As discussed in my prior posts, the time for capturing billions of behaviors – anonymous and addressable – and synthesizing them into individualized marketing paths for each person is here.[...]

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  • Enhancing the Customer Experience: Small Things Make All the Difference

    In customer experience, it's the little things that count. I recently stayed at a hotel in Amsterdam. ​It was a good hotel. It scored 20 out of 30 on Google Reviews, 4 stars (and thumbs[...]

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  • 10 Tips to Improve Your Marketing Messaging Online

    You know it’s important to provide a consistent marketing message across every marketing channel. From your website to your blog, emails and social media profiles, you accelerate leads through[...]

    Continue Reading »

  • Goof-Proofing Your Emails -- and Using the Channel to Enhance Customer Service When Issues Arise

    As email marketers, how has our role in sending marketing messages evolved through the years? I’m not sure it’s changed for everyone in the same way, but I do know the difference between[...]

    Continue Reading »

  • Understanding Gmail Deliverability: 7 Tips for Getting in the Inbox

    We receive a lot of questions about mailings being delivered to the spam folder at Gmail or, even worse, Gmail blocking an IP. With hundreds of millions of Gmail users – conservative estimates[...]

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  • Tim Duncan, Sports Illustrated and the Perils of Broad Segmentation

    Despite their recent rash of injuries, I’m feeling cautiously optimistic about my beloved San Antonio Spurs as the NBA playoffs approach. The team’s defense has risen to No. 3 in the league,[...]

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  • Is It Time to Renovate Your Email Program?

    Your email marketing program is like an old kitchen. Both need a top-to-bottom renovation after years of use, but just the thought of doing a major overhaul can be overwhelming. What do[...]

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  • Why You Shouldn't Do What Apple Does (Just This Once)

    I’m a big fan of Apple. I first used its products in 1989 (an Apple Macintosh SE) and never looked back. I got my first iPod in 2003, and since then I’ve probably purchased every Apple[...]

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  • 4 Questions to Ask When Evaluating Your Marketing Automation Readiness

    What determines the success (or failure) of marketing automation? The technological features of a platform are critical, no doubt, but success has a lot more to do with your people and[...]

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  • How to Turn an Anonymous Visitor Into a Strong Lead: Use the Right Bait!

    If you’re like most marketers these days, you’ve launched a new redesign of your website, set up your Facebook page and started scheduling your Tweets. You’ve also installed a Web tracking[...]

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  • 3 “T’s” for Improving the Customer Experience

    It’s hard to believe that only a decade ago, the process of renting a movie involved heading over the nearest Blockbuster to browse the “New Releases” section to see if anything caught[...]

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  • Leveraging Buyer Behavior and Automation: Keys to Retention Marketing Success

    Most marketers know that loyal customers are key to their success, but they still tend to get caught up in filling the top of the funnel instead of enticing repeat buyers to come back for[...]

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  • After the Sale: 3 Ways to Strengthen Client Relationships with Behavioral Marketing Automation

    As we exit Q1 and enter Q2, we’re all still focused on delivering against new, aggressive quotas with a bunch of new business. But what about the business that comes from those who are[...]

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  • The Marketer’s Genome Project: Identity Starts with Anonymity

    As I mentioned in my last post, “The Marketer’s Genome Project: The Benefit,” collectively our customers are capturing billions of buyer behaviors and using them to create automated, multichannel[...]

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  • Baseball Opening Day 2013: Fandom in a Multichannel World

    It’s been six weeks since catchers and pitchers reported to extended spring training (thanks to the World Baseball Classic). Thankfully, the countdown to baseball opening day 2013 is finally[...]

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  • Guest Blog: Invodo on 6 Tips to Launch Your First Email-Powered Video Campaign

    With so many emails flooding inboxes, how can marketers make their messages stand out above the rest and entice individuals to read them? One powerful way to make your emails more engaging[...]

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  • 4-Step Guide: How Small Businesses Win with Big Data and Marketing Automation

    “Big data” now plays a critical role in business, and it’s here to stay. The more we get online, the more data we produce. In fact, experts believe that by 2020 the amount of data created,[...]

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  • Social That Makes You Go Hmm

    Ah social, the gift that keeps on giving. Customers and their ever-changing preferences keep social media and its platforms on their feet. As new platforms emerge, many marketers continue[...]

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  • Power-Pitching Marketing Automation to the C-Suite

    No question: A solid marketing automation program boosts revenues, increases leads, and streamlines sales and marketing processes. The market for automation programs is in overdrive. Leading[...]

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  • Make Your Marketing More "Bobular"!

    I have a favorite local wine store. I shop there all the time. In fact, I’m so protective of it that I’m going to keep its identity secret! But let me explain what this shop has to[...]

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  • How to Deliver a Consistent Message Across All Channels

    If there’s one thing I’ve learned during my 15 years in sales (mostly selling software), it’s that a lot of businesses don’t deliver a consistent, cohesive message when communicating with[...]

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  • Pssst, Do You Have Any Warmed IP Addresses?

    Every couple of months we get a request from a prospective client asking for a pre-warmed IP address. These prospects are typically looking to send as quickly as they can to their entire[...]

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  • Discover Your Sweet Spot for Email Marketing with Automation

    Whether you’re marketing in a B2B or a B2C context, to successfully target today’s customer, a new style of email communication is required, one that incorporates messages triggered by[...]

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  • Behavioral Email Done Right: Big Ups to Foursquare and Sephora

    As most of my Twitter followers and co-workers know, I spend a metric ton of time on the road with Silverpop customers. It’s mostly in small rooms helping marketers wring more ROI out of[...]

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  • 5 Ways to Use Location-Based Marketing Automation

    Are you leveraging the power of location-based marketing (LBM) when you communicate with customers? So many buyers use their phones to make shopping decisions on the go. Are you gleaning[...]

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  • The Marketer’s Genome Project: The Benefit

    My human genes can tell you a lot about me, and enough of my genes and enough information about them can tell a skilled technician what ailments I may encounter that could harm or kill[...]

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  • Guest Blog: Magnetic on 6 Tips for Taking Remarketing to the Next Level

    Today, keeping your customers interested long enough to make a purchase is a difficult task. The reality is that if your content isn’t driven by customer behavior, it’s likely not relevant[...]

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  • Use Marketing Automation to Get Your Email Program Organized

    In the old days of email marketing, batch and blast was the most effective, not to mention the only, way to reach thousands of contacts at once. It was a reliable method, but it’s no longer[...]

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  • Using Integrations to Make Your Emails More Dynamic

    I’ve written and talked a lot about how to get the most out of your email program, from moving beyond one-off campaigns to focusing on your email “black Friday.” One of the most exciting[...]

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  • Facebook Graph Search: Finally, a Reward for All Those "Likes"

    For years, CMOs have asked their marketing teams, “What’s the value of getting all these people to ‘like’ our page or ‘check in’ at our business?” While answers have ranged from the analytical[...]

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  • The Evolution of Marketing Automation (Video)

    It’s amazing how much marketing automation has evolved in the last decade. During my 12 years in the industry, I’ve watched as it’s shifted from a B2B lead management tool to a platform[...]

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  • 4 Signs It's Time to Graduate from Your Entry-Level Email Marketing Provider

    It’s hard to believe, but I’ve been with Silverpop for 10 years. This is my first company blog post, and I’m happy to be here. While I’ve filled many sales roles at Silverpop over the years,[...]

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  • Are You Engaging? 5 Ways to Keep Customer and Prospect Attention While You Have It

    For many of the companies I work with, reactivation is a hot topic, with marketers wondering if a re-engagement campaign is the next big initiative they should put into place. My advice[...]

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  • Breaking Dunbar’s Ceiling: Sustaining Millions of Relationships Online with Marketing Automation

    In the early 1990s, University of Oxford professor Robin Dunbar argued that it's difficult, if not impossible, to manage more than 150 social relationships. After that cap, he said, it’s[...]

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  • How to Communicate in Your Customer's Language

    In my nine years in the sales arena, I’ve learned a lot about talking to customers. I’ve also seen drastic changes in the communication channels we use. Take this story as an example: A[...]

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  • Browse/Process Recovery, Part Two: Best Practices

    In last week’s post, “Browse Abandonment Emails: How You Can Bring Them Back to Buy,” I defined what browse/process recovery messages are and why you should consider adding them to your[...]

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  • 3 Questions to Drive Your Multiscreen Email Design Decisions

    If you’re like most marketers these days, you’re spending a lot of time thinking about your company’s mobile strategy. Part of this strategic thinking is probably focused on how to address[...]

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  • Measuring the ROI of Marketing Automation

    Marketers everywhere are realizing how necessary marketing automation technologies are for their marketing efforts. According to SiriusDecisions, the adoption of marketing automation technology[...]

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  • Browse Abandonment Emails: How You Can Use Them to Bring Browsers Back to Buy

    A well-done shopping-cart recovery email program can help you convert more carts into sales. It also can help you reach out to the people who showed obvious interest in your products or[...]

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  • How to Market like Amazon

    Amazon uses its rich data library to serve up incredibly relevant content to its customers, an approach we’re big fans of here at Silverpop. In fact, the Internet mogul (which is not a Silverpop[...]

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  • Infographic: How the Top Grammy® Nominees Communicate with Fans

    A decade ago, when Norah Jones was winning big at the Grammys®, there was no Facebook, YouTube, Twitter or even MySpace. My, how things have changed. Today, musical artists are using all[...]

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  • U.S. vs. UK B2B Marketing: United or Separated by a Common Language?

    As a B2B marketer based in the United Kingdom, I’m always interested in the state of marketing in the region versus the United States. Typically the assumption is that the UK is behind,[...]

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  • 3 Ways to Use Mobile and Social to Increase Your Database (Video)

    Pretty much all the marketers I talk to want to increase the size of their company’s database. Yet surprisingly, many businesses overlook the opportunities available in today’s multichannel[...]

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  • My Favorite Silverpop Customer Success Stories of 2012

    2012 was a fantastic year for Silverpop clients, with many immersing themselves in making behavioral marketing automation a reality for their customers. As the director of customer marketing[...]

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  • Beyond the Big Game: Build Your Marketing Automation Playbook

    With the big game this Sunday, football fans are gearing up for food, fun commercials and cheering for their favorite teams. Because football is so top-of-mind right now, I wanted to share[...]

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  • Google+ Just Set Checkmate on Content Creators

    If you’ve spent the last two years skeptical of dedicating another 30 hours of your social effort to Google+, it’s probably time to reconsider that decision. And the reason is simple: Google[...]

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  • Guest Blog: AcquireB2B on How to Best Engage Prospects After an Event

    What better way to start 2013 than with a partner blog focused on event strategy for the year ahead? This month we’re excited to have Mac McIntosh, founding partner of our partner AcquireB2B,[...]

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  • Why Sales Calls Are Key to Marketing Success

    With all the marketing data available today — behavioral data, profile data, Web form data, third-party research data and more — it may be tempting to think you can complete all your marketing[...]

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  • Loyalty Program Tip: Look for New Ways to Differentiate the Customer Experience (Video)

    One of the most common question marketers ask me when building a loyalty program is, “Should I offer a discount in my loyalty welcome email?” The answer might be “yes” if you’re in a high-margin[...]

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  • 5 Email Tips for Increasing Conversions

    There are many elements that go into a high-performing email message – everything from ensuring the message is delivered at the right time to the copy containing relevant content and enticing[...]

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  • 5 Creative Ways to Use Scoring

    Today’s marketers have access to more data than ever. Web data, email data, social data, mobile data, purchase data – the list goes on and on. Savvy marketers are capturing this data, across[...]

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  • Top 10 Most Popular Silverpop Blogs of 2012

    In 2012 we posted more than 150 blog entries reflecting the hottest topics in the digital marketing world, from mobile to social to behavioral marketing and beyond. As you begin moving ahead[...]

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  • The Winning Secret for Getting Customers to Market to Themselves

    It’s a new year and the perfect time to revise your marketing plan to increase your sales and visibility in 2013. If yours is like most businesses, you’re likely sitting on a goldmine of[...]

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  • Why "Mobile" Email Templates Need to Disappear

    For the past year, digital marketers have been trying to come to grips with the fact that 35 percent of all emails are viewed on mobile devices and tablets. Marketers are asking questions[...]

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  • Behavioral Marketing Automation Defined (Video)

    The notion of “behavioral marketing” has been getting a lot of attention, but different people talk about and define it in different ways. In this video, I discuss what the term means to[...]

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  • Hiring Pro Tip for Behavioral Marketers: Look for Gritty Problem Solvers

    When it comes to hiring, how many times have marketers thought, “I need to hire someone young to drive my social strategy?” Or, “We need someone who can multitask at superhuman levels to[...]

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  • Beyond Mobile-First: Think “Multiscreen”

    Recently it seems as if mobile email has become the No. 1 discussion topic among digital marketers: What's the impact? How do you give customers the best email experience in order to get[...]

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  • 3 Ways to Use Behavioral Marketing to Drive Mobile App Engagement and Monetization

    With Apple and Google both announcing more than 700,000 apps now available in their respective app stores, mobile app marketers are searching for any means possible to gain a marketing edge.[...]

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  • Moving From One-Off Email Campaigns to Behavior-Driven Series or Tracks (Video)

    Savvy marketers are increasingly incorporating emails triggered by customer actions or events into their messaging mix. But many are stopping at just one message, inadvertently leaving money[...]

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  • Minimal Effort, Maximum ROI: Where You Should Spend Your Marketing Time

    It’s the eternal question for digital marketers: What's the best tactic to boost my revenue? For many, it seems simple — grow the size of your database and see a corresponding rise in revenue.[...]

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  • 3 Ways to Build More Robust Marketing Profiles Using Behaviors

    If your company is using outdated marketing techniques to motivate customers to act, you might actually be motivating them to not act. Too many organizations still rely heavily on broad[...]

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  • 3 Ways Behavioral Marketing Improves Sales and Marketing Alignment

    One of my favorite sayings is, "Your actions speak so loud, I can't hear a word you say." I remind myself of this quote frequently when there seems to be conflict between what the facts[...]

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  • 5 Questions: Trilogy Interactive’s Brian Sisolak Talks Mobile Optimization

    This month, I’m happy to introduce Brian Sisolak of Trilogy Interactive as the subject of our “5 Questions” interview. Trilogy Interactive is a leading provider of strategic services for[...]

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  • 5 Marketing Changes to Make in 2013

    As you look ahead to 2013, there are dozens if not hundreds of possible tweaks you can make to your digital marketing program. But unless you’re one of the lucky few who have infinite marketing[...]

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  • Avoiding Marketing Extinction: 3 Keys to Surviving and Thriving

    Today, marketers must adapt or risk going the way of the dodo. Biological changes are making old marketing strategies extinct. In this new marketing world, we can either change or become[...]

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  • Guest Blog: Whereoware on Quality Control in Marketing Automation

    Quality control in marketing automation is something that’s always in the back of marketers’ minds. A well-thought-out marketing campaign is great, but how do you go that extra step to make[...]

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  • Big Data in 2013 (Video)

    Big data is getting a lot of buzz these days, and with good reason. With the rise of social and other channels, there’s more customer and prospect information out there than ever. But how[...]

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  • 5 Common Holiday Email Mistakes – and How to Overcome Them

    Happy holidays! It’s that time of the year when email frequency increases — especially in the retail space — in anticipation of driving additional online sales and at the behest of upper[...]

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  • Infographic: 2012 Black Friday Check-ins

    If you were out shopping on Black Friday this year, you probably had your smartphone out at some point – making a call, comparing prices online, or taking a picture of how long the check-out[...]

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  • The New Sales and Marketing ROI: Return on Relationship

    There’s a fascinating intersection between automation and personalization when you think about technology. And how you use it can make all the difference between accelerating business and[...]

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  • So Just How Important Is a Welcome Campaign, Anyway?

    What motives lie behind someone visiting your website and signing up for email? Let’s look at one example: A prospective customer has searched online, “Facebooked” friends for recommendations[...]

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  • Infographic: The Social Network Landscape

    During the last decade, social media has transformed both the way people communicate and the relationship between businesses and their customers and prospects. During that time, we’ve seen[...]

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  • Why Behavioral Marketing Is Replacing Broad Segmentation

    Would it surprise you if you learned that your company is missing countless opportunities to engage buyers with its current marketing strategy? If you’re using only email marketing or just[...]

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  • Activate, Maintain, Reactivate: 3 Steps for Better Engaging Customers

    A successful engagement strategy is a multiprong approach that begins long before a subscriber becomes inactive. In fact, capturing and maintaining engagement are really the greater priorities,[...]

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  • Guest Blog: Windsor Circle on 3 Holiday Marketing Tips to Boost Revenue

    It’s that time of year, when the holidays start to sneak up on us. This month, we’re happy to have Brad McGinity, VP of sales and marketing for Silverpop partner Windsor Circle, providing[...]

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  • Social Media Trends in 2013: What You Need to Know

    If you’re like most marketers, you’ve been using social networks to push out your latest messages – promotions, sales, thought capital, etc. – and maybe have occasional interactions with[...]

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  • Building the Best Marketing Budget for Today’s B2B Environment

    It’s that time of year again – time to start budgeting and planning for 2013. It’s a big undertaking, but it's a good opportunity to take a step back, assess how things are working, and[...]

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  • Tapping the Power of Modern Scoring

    A 5 to 10 percent response rate sounds great in a world overrun with interruptive advertising clutter. That is, until you realize that 90 to 95 percent of the audience found the content[...]

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  • Data-Driven Marketers Have a New Superhero: Nate Silver

    Regardless of whether your candidate ended up winning or losing on Election Day, we now know two things for sure: Math is a better outcome predictor than partisan opinion, and Nate Silver[...]

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  • 5 Questions: Lee Somerhalder of TekStream

    This month, I’m excited to have Lee Somerhalder from TekStream as the subject of my “5 questions” customer blog. TekStream, based in Atlanta, has been a Silverpop customer for one year.[...]

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  • Spring Ahead and Fall Back: A Marketer’s Take on These Seasonal Events

    Every spring, we lose an hour as we enter into daylight saving time. In the fall, we get to repeat an hour as we move the clocks back 60 minutes. If you’re like me, you can’t remember whether[...]

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  • Infographic: Comparing Barack Obama and Mitt Romney’s Emails, Post-Convention

    A lot has changed in the marketing world since the 2008 presidential election. Email has grown more sophisticated, social has exploded and mobile has transformed. In this landscape, how[...]

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  • Can Your Content Pass the “Triple Play” Test?

    For those of you in baseball withdrawal following the quick ending to the 2012 World Series, we present this “Triple Play” blog post, which first appeared earlier this month via the Content[...]

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  • 6 Ways Digital Marketers Can Use Custom Audiences with Facebook Ads

    Facebook recently announced that digital marketers can now use its “Custom Audiences” features to run advertising campaigns targeted specifically to certain customers and prospects. By uploading[...]

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  • The iPad Mini Is Here! What Are The Implications for Marketers?

    Tuesday’s introduction of the iPad Mini has been described as evidence of Apple's determination to maintain its dominant position in the tablet space. Based on the chatter following the[...]

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  • Guest Blog: USADATA on 3 Tips for Using Data to Increase Relevancy

    It’s the question every marketer asks: How do I become more relevant to my audience? This month, we’re happy to have Silverpop partner USADATA answer this question from the standpoint of[...]

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  • The 4 Reasons I Decided to Go for Gold by Joining Silverpop

    If there’s one thing I’ve learned during my career, it’s that companies win when they invest in the individual. That’s what I say when people ask me why I joined Silverpop as SVP of Sales[...]

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  • ExactTarget Acquires Pardot

    ExactTarget’s acquisition of Pardot is incredibly exciting news for the industry. It’s a step that we at Silverpop wholeheartedly understand and applaud. When we acquired Vtrenz back in[...]

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  • Right Message, Right Time: Using Customer Behaviours to Get Your Content Strategy Right

    Every marketer dreams of delivering the perfect content at just the right moment to maximize engagement and revenue. But since every individual has unique needs, this can be challenging[...]

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  • Time to Whack Your Email Program with the Behavior Stick?

    Can a seminar and a book change your life? In 1984 (yes, I'm that old) I attended a seminar by Roger von Oech, author of A Whack on the Side of the Head: How You Can Be More Creative. That[...]

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  • 3 Things Marketers Should Automate Today

    More and more marketers are looking to marketing automation technology and behavioral marketing to help provide the personal, relevant touch their customers and prospects want without draining[...]

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  • The Problem with Kids! Why Talking About Your Products and Services Is Wrong

    This is the 10th in a series of guest posts for Silverpop written by Jeff Ogden, president of B2B lead generation company Find New Customers. A good friend and top sales expert resigned[...]

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  • Purchase Behaviors, Promo Codes and Offers, Oh My!

    One of the coolest aspects of my work as a product evangelist is meeting with our customers every week. I’m never quite sure what kind of marketer I’m likely to run into — the super-smart[...]

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  • Evaluating Your Overall Marketing Program: 7 Questions for Benchmarking and Improving

    Several times a month, clients ask me how to improve their digital marketing programs. They want to know what other clients are doing and if I have examples of successful messages, preference[...]

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  • Guest Blog: Janrain on How Social Login Drives Customer Insight and Engagement

    Website conversion is something marketers are constantly thinking about, and so this month we’re pleased to have Bill Piwonka (@bpiwonka), vice president of marketing for Silverpop partner[...]

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  • Happy 14th Birthday, Google: Looking Back – and Ahead – at Buyer Behaviors

    Believe it or not, this month marks Google’s 14th birthday. Do you remember where you were and what you were doing in September 1998? Probably  not, but if you were buying products or services,[...]

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  • Using Internet TV to Engage Customers and Prospects

    This is the ninth in a series of guest posts for Silverpop written by Jeff Ogden, president of B2B lead generation company Find New Customers. There’s something new, exciting and remarkable[...]

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  • Tips for Identifying Key Contacts Through Behaviors and Scoring

    Do you find yourself wishing you had a magic 8 ball that would tell you when a customer looks ready to make a purchase or leave you? Can you identify the warning signs or “tells”? Do you[...]

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  • Using Behavior-Based Triggers and Other Tactics to Make Automated Emails More Personal

    It sounds like a contradiction, but you really can combine the business advantages of email automation with a distinctive personal style that speaks to your customers in a human, customer-focused[...]

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  • Behavioral Marketing Automation Tips: How to Set Up Behavior-Driven Business Rules and Campaigns

    When I talk to marketers about why behavioral marketing is so exciting, they usually get fired up and have a bunch of questions about how they can configure their marketing automation platforms[...]

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  • Be Quiet and Start Listening: 3 Reasons to Start Building Relationships Before You Have an Email Address

    Great email marketing is becoming more like our own personal relationships every year. Very few people want a one-way street of communication, they value a diversity of content, and they[...]

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  • Infographic: 2012 College Football Opening Weekend Check-ins

    The 2012 college football season got off to a big start this past weekend, with millions of fans turning out to watch their favorite teams battle rivals old and new. In between the traditional[...]

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  • The Best Ways to Get More Out of Marketing at Dreamforce

    In less than two weeks, thousands of our fellow salesforce.com users will descend upon San Francisco for the company’s annual conference. It can be a little daunting to try to take everything[...]

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  • Marketing Lists: Are You Growing or Just Treading Water?

    When planning fall marketing initiatives, how much emphasis are you putting on growing your target list? Many marketers get caught up in coming up with creative offers, designing nurture[...]

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  • Guest Q&A: Opt-Intelligence on Using Ads for Email List Growth and Increasing Facebook “Likes”

    This month, I’m excited to have Linda Balducci, account manager for Opt-Intelligence, featured on our “Partner of the Month” blog. Opt-Intelligence provides opt-in advertising solutions[...]

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  • Click-to-Open Rate: Are You Using This Gem of a Metric?

    Email marketing metrics can serve several purposes for the marketer. They can convey how a specific message or series performed, how your program fared compared to competitors, uncover issues[...]

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  • Video Blog: 3 Tactics for Building an Effective Email Marketing Strategy

    I recently met with CRMSoftware.TV to discuss building effective email marketing programs. Check out the video below to learn more about the 3 tips I provide to take your email marketing[...]

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  • Video Blog: What Colleges Should Be Teaching Marketing Majors

    Adam Steinberg and I recently sat down with CRMSoftware.TV to discuss hot topics in the marketing world. Following our discussion about B2B social marketing strategies that work, we talked[...]

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  • The Worst Time to Send Email

    Saturdays at 11 p.m., Mondays at dinnertime, Sundays at sunup … Forget the best time to send email, what’s the worst time to send email? Yep, you read that right. You see, I’ve written a[...]

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  • Video Blog: B2B Social Marketing Strategies That Work

    Eric Holmen and I recently sat down with CRMSoftware.TV and other industry experts to discuss social marketing strategies that work best for B2B marketing departments. Check out the video[...]

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  • Better Together: How Integrating Your Digital Marketing Solutions Can Drive More Revenue

    It should come as no surprise that marketing studies such as the DMA’s “The Power of Direct Marketing” show that email marketing continues to drive the highest return on investment of any[...]

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  • Romney's VP Announcement a “Black Friday” Event for the Campaign

    Black Friday*, the theoretical kickoff to the holiday shopping season, isn't just a traditional email marketing event anymore. As GOP presidential candidate Mitt Romney demonstrated this[...]

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  • Three Huge Game-Changing Trends in B2B Marketing

    This is the eighth in a series of guest posts for Silverpop written by Jeff Ogden, president of B2B lead generation company Find New Customers. Since I work for my own sales lead generation[...]

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  • Use DMARC to Safeguard Your Brand (While Helping Fight Spam Too)

    As a marketer, you must always safeguard the trust that customers have in your brand. This can be difficult, as a brand’s public perception is often shaped by things beyond your control.[...]

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  • Infographic: The Marketing Dream Team

    Has your marketing team evolved to meet the needs of the modern day buyer, who typically doesn’t engage sales until more than halfway through the purchase process and is more educated, self-reliant[...]

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  • Moving Toward a “Mobile First” Strategy for Email

    It's time to debunk another email marketing myth: Subscribers who view your email messages on their smartphones will go back and read them again on bigger screens. That doesn't happen very[...]

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  • Taking Stock of Your Customer Relationships

    Evaluating our goals for the second half of the year and where we currently stand with customers is top of mind at Silverpop. We're constantly working toward building stronger relationships[...]

    Continue Reading »

  • Predictions for Location-Based Marketing in 2015

    One of the most frequent questions people ask me is, “What’s the future of location-based marketing?” That’s a tough question to answer. Given how the channel continues to evolve at a breakneck[...]

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  • Twitter Tips for B2B Marketers

    Twitter began as a microblogging tool where users shared thoughts, ideas or updates about their lives. Now, the social network’s 500 million users use the site as an information source for[...]

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  • Guest Blog: NetProspex on 5 Ways to Make Your B2B Marketing Garden Flourish

    This month, we’re excited to have Tamara Graves, senior vice president of Silverpop partner NetProspex, back as a guest blogger, sharing her insights on five ways to make the most of your[...]

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  • Database Growth: Where Are My Customers?

    A few months ago Loren McDonald posted a great article on using emerging channels to drive database growth. Adding these new channels to those we’re already familiar with, such as online[...]

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  • Infographic: Comparing Barack Obama and Mitt Romney's Email Programs

    Earlier this year, I wrote a series of “GOP Throwdown” blog posts evaluating the Republican candidates’ email programs. Once Mitt Romney became a lock for the Republican nomination, we began[...]

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  • Sifting Through the Marketing Automation Toolbox

    Nearly all of us have worked for companies that have undergone the implementation of new general ledger or order management systems. Typically these require extensive setup and business[...]

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  • Lessons Learned: Applying Stephen Covey’s Seven Habits to Marketing

    This week, we lost one of the most popular nonfiction authors of our time. Stephen Covey passed away on July 16, 2012. He wrote eight books, most notably The Seven Habits of Highly Effective[...]

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  • 4 Ways a Custom Form Builder Can Help You Realize Your Facebook Marketing Goals

    Are you using Facebook to increase your fan base, enhance lead generation, bolster your email program and/or boost customer and prospect engagement? If not, you’re missing out on some golden[...]

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  • Beyond the Marketing Department: Making a Case for Expanding Marketing Automation

    It’s no surprise that the marketing department is the main user of marketing automation technology. Marketers use the platform’s automation capabilities to perform a wide array of marketing[...]

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  • Death to the “Do Not Reply” Address!

    Recently, David Pyrzenski from our Professional Services group posed a question to our Chatter group titled “Email Best Practices Q&A.” He had a client looking for ways to humanize their[...]

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  • Beyond the Benchmarks: 9 Steps to Improving Email Performance

    The best digital marketers consistently evaluate their marketing initiatives to see if they’re improving versus past performance, outpacing the competition and contributing to the company’s[...]

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  • Marketing Summer School: Make the Most of Your Summer “Break”

    Just yesterday I read through the recent Silverpop/Forrester report, “Automation: Redefining Marketing’s Game Plan.” The core concepts behind automating a company’s marketing effort are[...]

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  • How to Crank Up Channel Partner Revenue

    This is the seventh in a series of guest posts for Silverpop written by Jeff Ogden, president of B2B lead generation company Find New Customers. More and more companies are looking to generate[...]

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  • Stupid Is As Stupid Does: Solving the “Problem” of QR Codes and Other Emerging Channels

    Emerging technologies present exciting opportunities for marketers, yet at the same time 41 percent of respondents to a recent IBM study cited the growth of marketing channels/devices as[...]

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  • Using Real-Time Data and Relational Tables to Drive Customer Emails

    In many of my discussions with marketers — especially around content strategy — we inevitably end up on the topic of integrating external data to make email smarter. If you’re an e-commerce[...]

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  • 5 Steps to Behavioral Marketing Success

    As I mentioned in my recent post, “Behavioral Marketing: What It Is and Why It’s So Exciting,” many marketers have taken note of behavioral marketing and its power to connect with customers[...]

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  • Facebook for B2B – Generating “Likes” and Leads on the World’s Largest Social Network

    There are more than 900 million monthly active users “liking,” posting and interacting on Facebook regularly. As marketers, you want your brand to stand out in between a friend’s latest[...]

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  • Pontiflex Guest Blog: Top 3 Mobile Advertising Tips for Marketers

    This month, we’re excited to have a blog contributed by Jordan Cohen, the vice president of business development for Pontiflex, a Silverpop partner. Pontiflex powers AdLeads, a mobile sign-up[...]

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  • Calculating the Value of a Check-in

    While most marketers know they need to be paying attention to location-based marketing and check-ins, many aren't sure of the value and ROI of trying to get more check-ins at their locations. For[...]

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  • Behavioral Marketing: What It Is and Why It’s So Exciting

    What if you could communicate with your customers and prospects as real individuals, holding hundreds, thousands, even millions of unique online dialogues with each and every one? Speak[...]

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  • The Keys to Success with Content Marketing

    This is the sixth in a series of guest posts for Silverpop written by Jeff Ogden, president of B2B lead generation company Find New Customers. Why do so many B2B marketers fail in content[...]

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  • Marketing Automation: A Deeper Dive into Use Cases

    In January 2012, Silverpop commissioned Forrester Consulting to better understand how marketers are using marketing automation technology to improve the customer experience and enhance both[...]

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  • How to Set Up a Site Retargeting Campaign: 5 Simple Steps

    Are you retargeting? If not, you’re missing out on a chance to re-engage with the dozens, hundreds and perhaps thousands of people who visit your website every day but failed to take a desired[...]

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  • The New Marketing Team: Who You Need to Succeed

    During the last few years, substantial changes have taken place that are transforming the ways B2B buyers engage with potential suppliers. Now more than ever, B2B buyers want to research[...]

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  • 7 Marketing Tips from Our Partners at Amplify 2012

    At this year’s Amplify 2012 customer conference, we not only had our biggest client attendance to date, but also had our strongest partner participation ever, with 15 partners presenting[...]

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  • Don’t Be a Dinosaur: Marketing’s Four Biological Changes

    Sixty-five million years ago, dinosaurs roamed the earth. Today, the only place we get to see them is in skeleton form in museums. It’s hard to fathom why such gigantic creatures didn’t[...]

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  • Birthday Emails: Analysis and Samples from My Inbox

    You might remember I am a big fan of birthday emails because they can drive revenue and branding and build engagement with your subscribers for relatively little effort. This year my birthday[...]

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  • 2012 Silverpop Pop Star Awards

    Every year as part of our annual customer conference we host the Silverpop Pop Star Awards, a friendly competition among our clients that typically serves to amaze us with all the cool ways[...]

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  • How B2B Marketers Can Use Location-Based Marketing at Events

    Much like social media in its earlier days, location-based marketing has been largely ignored by B2B marketers. But it shouldn't be that way. Whether you're a B2B, B2C or something-in-between[...]

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  • The Return of the Email Digest as an Activation Tool

    It's funny how often I find myself thinking things that one of my favorite Canadian dudes, Dan Martell, says out loud the same day. I sat down to write this post, and the perfect tweet came[...]

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  • Top 10 Reasons Our 2012 Amplify Conference Rocked!

    Last week we held our 10th annual customer conference in Atlanta, Ga., and it was without a doubt our biggest and best yet. Here are 10 reasons why Amplify 2012 brought down the house: [...]

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  • 3 Tips for Maximizing Content Creation, Consumption and Distribution

    “How important is it to create different types of content for marketing campaigns? Do I need to create video content, SlideShare presentations and blogs, along with everything else I do?” That’s[...]

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  • Guest Blog: NetProspex’s Tamara Graves on 5 Tips for Spring Cleaning Your Database

    Tamara Graves, senior director of demand generation at Silverpop partner NetProspex— and the primary Silverpop user at the company— knows her way around a database. I’ve worked with Tamara[...]

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  • Introducing Social Pull for Facebook

    The question today is not should I be marketing on Facebook, but how can I create real, personal relationships with Facebook fans? And how can I generate measurable ROI from my investment[...]

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  • When Doing Content Marketing, Focus Closely on “Hello”

    This is the fifth in a series of guest posts for Silverpop written by Jeff Ogden, president of B2B lead generation company Find New Customers. Working with a software company in Connecticut,[...]

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  • Beyond the Cart: 5 Process Abandonment Messages to Implement

    The use of cart abandonment campaigns has risen steadily in recent years, and with good reason: They’re a smart, effective way to bring customers back into the fold, especially if you follow[...]

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  • 15 Incremental Steps for Digital Marketing Success

    Recently I listened to Michael Hyatt’s excellent podcast on “The Power of Incremental Change,” and it got me thinking about how we can apply Michael’s advice to help improve our marketing[...]

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  • Is Your QR Code Landing Page Mobile and Context Friendly?

    I'm a big fan of using all channels to acquire new prospects/customers and their email addresses so you can nurture and engage with them via the email channel. However, it's critical to[...]

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  • Delivering Business Results via Social Media

    (This is the fourth in a series of guest posts for Silverpop written by Jeff Ogden, president of B2B lead generation company Find New Customers.) Recently, I was invited to deliver the keynote[...]

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  • Marketing Automation Baby Steps to Get You Started—and Yield Immediate Returns

    Many marketers who are considering stepping up to a marketing automation platform understand the benefits it can provide, but hesitate to make the technological leap because they’re uncertain[...]

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  • Taking Loyalty Beyond the Discount

    The term “loyalty” has a convoluted history and wildly different implications for many digital marketers. Plenty of big companies have spent millions of dollars on loyalty programs that[...]

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  • Using the New Facebook Timeline to Drive Email Opt-ins

    The recent Facebook decision to make brand profiles use the timeline view has caused some companies to lose traction on the volume of new email contacts gained through the social network. The[...]

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  • Take a Progressive Approach to Increasing Email Frequency

    Remember when email expert Dela Quist told marketers in this earlier blog post that they should find value-driven ways to increase their email sending frequency? One way you can increase[...]

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  • 3 Common Location-Based Marketing Mistakes—and How to Avoid Them

    With Facebook recently announcing that 200 million users now share their location through Facebook each month, more and more marketers are now launching location-based marketing programs. In[...]

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  • How Emails Increase Persistence

    While working at a large membership organization (numbers changed to preserve confidentiality), I learned about an aspect of email marketing that I hadn’t encountered before. This company[...]

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  • Guest Q&A: LiveIntent on Real-time Marketing and Advertising

    This month, I’m excited to have Dave Hendricks, COO for Silverpop partner LiveIntent, contribute a blog post about a hot topic in the marketing world today—the rise of real-time marketing[...]

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  • 5 Questions: Fred Swain of Tafford Uniforms

    This month’s blog interview is with Fred Swain, a longtime Silverpop customer at Tafford Uniforms, a leading provider of scrubs and nursing uniforms. Fred has been with Tafford for almost[...]

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  • 5 Keys to Successful Lead Nurturing

    (This is the third in a series of guest posts for Silverpop written by Jeff Ogden, president of B2B lead generation company Find New Customers.) As many as nine out of 10 visitors to your[...]

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  • Canadian Anti-Spam Legislation: The Revised Regulations Update

    Good news comes to us in the final form of the regulations associated with the soon-to-be-effective Canadian Anti-Spam legislation (CASL). In October of last year, I wrote about the proposed[...]

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  • Think Big: Focus on Your Email 'Black Friday'

    In retail, Black Friday isn't just a huge shopping day in November but often the biggest sales day of the year for many merchants. Whatever industry you are in, I want you to think about[...]

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  • Best Practices for Marketing Automation

    Last fall, my colleague Loren McDonald outlined a modern framework for email marketing best practices. His article provides a robust road map for examining all your email strategies and[...]

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  • Santorum Led GOP Candidates ... in Frequency

    Until this week, the GOP race for the 2012 presidential nomination was beginning to look a lot like Christmas—or at least the holiday email season for retail email marketers. A major series[...]

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  • Are You Working ON Your Business and IN Your Business?

    Michael Gerber is the author of more than a dozen books aimed at helping entrepreneurs succeed. The series is organized around a concept he calls the E-Myth, which is short for Entrepreneur[...]

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  • Optimize Your Company LinkedIn Page: Tips for Bringing in Leads

    Ever wonder why LinkedIn is often overshadowed by Facebook and Twitter? True, it doesn’t have the 800 million users of Facebook or even the 200-plus million of Twitter. But think about it:[...]

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  • Doing More with Less: Marketing Automation

    Today’s marketers face the challenge of needing to reach thousands of individuals who are in and out of multiple channels, multiple times each day at a personal level. Not daunting at all,[...]

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  • Buyer Personas are the Foundation of Great B2B Marketing Programs

    (This is the second in a series of guest posts for Silverpop written by Jeff Ogden, president of B2B lead generation company Find New Customers.)   Marketing is under pressure to[...]

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  • Are You a Business Owner? How to Claim Your Venue on Foursquare

    Foursquare provides a variety of free business tools—everything from specials (discounts, rewards, free offers) to venue analytics—all to help you reach the 20 million people checking in[...]

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  • 5 Questions: Carey Marston of SmartPak Equine

    This month, I’m pleased to have Carey Marston from SmartPak Equine appear on our “5 Questions” blog. Carey has been an employee of SmartPak Equine since 2005 and is currently its email marketing[...]

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  • 10 Years of TED: My Favorite TED Videos

    A few years ago while attending TED, I found myself sitting next to a gentleman a couple years older than me. As is the custom at TED, he said hello and asked what I did for a living. I[...]

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  • Data Is the Lifeblood of Great Email Marketing

    I often admit the rise of Sarah Lacy’s PandoDaily has given me reason to love a tech blog again. And case in point, I was suitably impressed with Greg Kumparak’s in-depth look at how Facebook[...]

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  • Email Critique: American Airlines AAdvantage Member 25th Anniversary Email

    Nothing like waking up on a sunny Saturday morning and having an airline remind you in an offhand way how old you are:   I didn't realize I'd been a member of the AAdvantage frequent-flyer[...]

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  • Silverpop to Acquire Leading Microsoft Dynamics CRM Marketing Automation Solution CoreMotives

    As the show floor opens at Microsoft Dynamics Convergence 2012, I could not be more excited to share the news that Silverpop is acquiring CoreMotives, an early leader in the rapidly growing[...]

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  • Email Opt-ins: Be Where Your Customers Are

    Your customers aren't just shopping on your websites anymore. They're comparing prices or searching for product information on their smartphones or tablets. They see your brands and products[...]

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  • Solving Common B2B Problems, Part 3: Getting Higher-Quality Leads

    At the recent MarketingSherpa B2B Summit, I was honored to be named Lead Gen Apprentice for my innovative solutions to three common business problems. This is the third part of a three-part[...]

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  • GOP Candidates Email Fast and Furious Around Super Tuesday

    Super Tuesday is the Black Friday of presidential campaigning, because a lot of states and convention delegates are at stake. It looks like Black Friday in the inbox, too, because the candidates[...]

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  • Assessing Content Needs

    Developing, managing and leveraging content is critical to supporting marketing goals. Many companies lean too much on promotion-heavy messaging, which can lead to customers and prospects[...]

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  • Marketing Automation: A Stealth Weapon for Agencies and Clients

    Marketing is like life. It’s essential to take the long view, but battles for advantage are fought on a daily basis. Now, perhaps more than ever, agencies are driven to seek out the latest[...]

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  • Infographic: Using Mocial Channels to Grow Your Email Database

    With the proliferation of smartphones, the ever-increasing popularity of social media and the explosion of check-ins, companies have exciting new opportunities to connect with customers.[...]

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  • GOP Email Throwdown: Content Varies as Much as the Candidates

    The four remaining Republican presidential candidates—Newt Gingrich, Ron Paul, Rick Santorum and Mitt Romney—are ramping up their email strategies as the race gets tighter and more delegates[...]

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  • 5 Questions: Halley Silver of King Arthur Flour

    Not many companies can say that they were founded when George Washington was president. Nor are there many (or any?) similar companies that can say they reinvented themselves through the[...]

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  • It’s Back! Agent ROI Is Coming to a City Near You in 2012

    Are you looking for fresh, innovative ideas to take your marketing to the next level in 2012, but can barely get all your daily tasks complete, let alone find the time to research new concepts?[...]

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  • Why Gary Vaynerchuk Should Be Your Marketing Superhero

    OK, so I’m going to leave behind the Facebook how-to topics and the email delivery tips this week to focus on a topic that’s near and dear to me as a writer by training and trade. As I prepare[...]

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  • Guest Q&A: CleverTouch on Sales and Marketing Alignment, Data Collection and the Law of Reciprocity

    Sales and marketing alignment and how to effectively and efficiently achieve it is something top of mind for many marketing departments these days.  For our partner blog this month, we’re[...]

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  • Why 21 Links Could Be Key to Your Email Success

    What makes a successful email? There are many ways to measure success, but one key indicator is whether the recipient opened and interacted with the email. Here we have a problem. Less than[...]

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  • Inactive Subscribers and the Potato Skin Myth

    I’m often told the associations I make between digital marketing and everyday life are a bit “out there.” One of my favorite examples? Revealing what email marketers can learn from dolphin[...]

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  • The Emerging Social Playbook—Liking the "Like"

    To many marketers, social media is still finding its footing compared to longer-lived channels such as email. How much customer retention can it account for, how do I leverage "the buzz,"[...]

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  • When Companies Get Personal

    Here at Silverpop, we’re always looking for ways to make our customers’ work processes easier, their marketing campaigns stronger and their overall lives better—delivering happiness, as[...]

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  • Is RFM Useful in Email Marketing?

    Direct marketers have been using recency, frequency, and monetary (RFM) analysis to predict customer behavior for more than 60 years. It’s one of the most powerful techniques available to[...]

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  • Check-ins and Gamification: Bringing the Magic Back to Marketing

    As a kid, McDonald’s Monopoly was an addiction. Every time we drove by McDonald’s, I would beg my parents to pull into the drive-through for a chance to win. I was a real-world Charlie Bucket.[...]

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  • Marketing Automation and the Evolution of the Marketing Department

    Have you noticed how much the evolution of today’s buyer has changed the makeup of today’s marketing departments? Today’s buyer is more educated, more self-reliant and more active on social[...]

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  • Subject Line Testing: Tips for Getting It Right

    We at Silverpop often hear email subject line questions such as, “What’s the sample size needed for subject line testing?” in conversations with clients and other marketers. My colleague[...]

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  • Solving Common B2B Problems, Part 2: Delivering More Leads to the Partner Community

    At the recent MarketingSherpa B2B Summit, I was honored to be named Lead Gen Apprentice for my innovative solutions to three common business problems. This is the second part of a three-part[...]

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  • GOP Throwdown Part 2: Variety Is the Spice in From/Subject Lines

    In my first post on GOP email practices ("GOP Throwdown: How Do the Candidates Stack Up on Email Marketing Practices?"), I studied the opt-in practices of the Republican presidential primary[...]

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  • Infographic: Silverpop by the Numbers—2011

    How do you reach customers and prospects with the right message, at the right time, and via the right channel? Silverpop spent 2011 helping marketers answer the question that’s on every[...]

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  • GOP Throwdown: How Do the Candidates Stack Up on Email Marketing Practices?

    Watching the Republican candidates for the U.S. presidential nomination has made me wonder how they’re deploying email in their campaigns. Are they using email for fund-raising, for organizing[...]

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  • 5 Questions: Dan Caro of Whereoware

    This month I’m excited to interview Dan Caro from Whereoware for our “5 Questions” blog. Dan recently presented at our Washington, D.C.-area user group on the topic of marketing automation[...]

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  • How Social Proof Translates into Buying Decisions

    I’ve been thinking a lot lately about how and why marketing buyers make decisions. It’s probably an oversimplification to say “because of Facebook or Twitter,” but I think that’s an increasingly[...]

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  • Top Tips for Preference Centre Success

    The start of any good relationship requires listening to, appreciating and acting on the preferences and interests of another person. The start of a successful email marketing relationship[...]

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  • Thinking Big: The Modern Enterprise Email Buyer’s Needs

    Recently I’ve written Email Insider columns about thinking big and getting things done, and one of the questions I’ve gotten a lot in response is, “Do we have the right technology, resources[...]

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  • Guest Q&A: Dela Quist on Managing Inactives, Subject Line Length and Marketers' Fear & Self-Loathing

    We're picking up where we left off in my interview with Dela Quist, CEO of the email agency Alchemy Worx. Here, he argues against the conventional wisdom on inactive subscribers and subject-line[...]

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  • 8 Predictions for Location-Based Marketing in 2012

    2011 was a major stepping stone for location-based services, as we outlined in our recent “Year in Review” infographic. For starters, more than 15 million people are now using Foursquare—double[...]

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  • Inside the Crazy World of Marketing Today

    (This is the first in a series of guest posts for Silverpop written by Jeff Ogden, president of Find New Customers.) According to Wikipedia, Integrated Marketing Communication (IMC) is[...]

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  • Top 5 Most Popular Silverpop Slideshare Presentations of 2011

    From email marketing to marketing automation to social media, Silverpop posted more than 20 presentations on Slideshare in 2011, which in turn tallied more than 60,000 page views. Here’s[...]

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  • Your Blueprint for Building a Birthday Email Program

    We at Silverpop are big on birthday emails, and not just because we enjoy receiving them on our special days. A well-designed birthday email program has the potential to generate high ROI[...]

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  • The New Normal

    Marketing used to be more straightforward. Potential buyers picked up the phone and called us as soon as they had any inkling they might be interested in our solution. They were open to[...]

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  • A Step-by-Step Guide to Collecting Opt-ins on Facebook

    A few months ago, my colleague Loren McDonald wrote a blog post titled, “Leverage Facebook to Grow Your Email Database,” where he outlined all the super-smart reasons to add an email opt-in[...]

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  • Guest Q&A: Agilone on Optimization, Smart Data and Multichannel Marketing

    Kicking off our first “Partner of the Month” blog of 2012, we’re excited to chat with Omer Artun, the founder and CEO of Silverpop partner Agilone. Omer holds a Ph.D. from Brown University,[...]

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  • Contact Scoring: Your 10-Step Quick-Start Process

    Have you considered incorporating contact or lead scoring into your marketing program, but been daunted by the effort required to get a fully functioning system in place? If so, you’re not[...]

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  • Boosting Your Click Rate

    Despite the attention many marketers pay to open rates, the only real proof that your email is getting your subscribers’ attention is when they click on a link within the email after opening[...]

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  • Top 10 Most Popular Silverpop Blogs of 2011

    This year the Silverpop team posted more than 100 blog entries covering a range of email marketing, social media, lead management, mobile and marketing automation topics. As the year winds[...]

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  • 4 Content Tips to Cure Sickly Email Marketing (part 3)

    Several weeks back, we began looking at the queasy effects that poorly executed email programmes can have on recipients. Following that post, I proposed three forms of data that can be used[...]

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  • Guest Q&A: Dela Quist Talks Email Frequency, Branding

    Dela Quist, CEO of the email agency Alchemy Worx, and I have enjoyed many passionate conversations about email marketing over lunch, dinner and drinks. Dela doesn’t hesitate to buck the[...]

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  • Location-Based Marketing in 2011: The Year in Review

    2011 was the most exciting year yet for location-based marketing, full of growth, consolidation, new-product releases and an ever-increasing number of users. As December comes to a close,[...]

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  • My Top 5 Favorite Silverpop Customer Stories of 2011

    From providing developing nations with safe drinking water to crafting complex social campaigns, our clients were no strangers to success in 2011. We’re always excited about our customers[...]

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  • Unengaged Subscribers Are Costing You

    Inactive subscribers have a major impact on your email marketing. Sending messages to nonresponders can lead to reduced deliverability, inaccurate analysis of your email performance, reduced[...]

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  • The Year in Marketing: Reflections on 2011

    With the New Year approaching, I find myself looking back on 2011. It seems that every year brings bigger and more dramatic changes to the world of marketing, and 2011 was no exception. [...]

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  • Measuring Social Media in B2B, Part 2

    Can you make money with social media in B2B marketing? In last week’s post I talked about creating a ”social mosh pit” and serving up “content snacks” at our Agent ROI events—and how 583[...]

    Continue Reading »

  • Solving Common B2B Problems, Part 1: Issues with People Registering for a Webinar

    At the recent MarketingSherpa B2B Summit, I was honored to be named Lead Gen Apprentice for my innovative solutions to three common business problems. In a three-part series, I will elaborate[...]

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  • The Black Friday of B2B: End-of-Year Deals

    If you've been around marketing long enough, you remember the good old days when we debated the balance of List, Offer and Creative. The thinking was simple—one of these three would drive[...]

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  • Measuring Social Media in B2B, Part 1

    How do I reach a million people with social media, this afternoon? That’s a question many marketers are asking right now. And with that in mind, I thought I’d share two things we’ve done[...]

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  • Infographic: 2011 Black Friday Check-ins

    Black Friday 2011 was a resounding success for retailers, with in-store and online sales and revenue up from 2010. For many shoppers, checking in on Foursquare was an integral part of the[...]

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  • 5 Things Marketing Automation Can Help You Do—With or Without Sales

    If you’re a marketer well-versed in sales and marketing alignment, you know that communicating with sales and getting the team’s buy-in on marketing processes and initiatives is critical[...]

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  • 3 Tips for Defensive Design: Keeping Readers Away from Competitor Advertisements

    Your email copy is being been subverted. Don’t believe me? Try this: Open a few of your messages in Gmail and look to the right. I’ll bet you see some competitor advertisements over there[...]

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  • Social Login: A Data Capture Game Changer

    There’s been a lot of buzz lately about social login, with more and more research confirming the benefits of offering this option as an alternative to having people fill out forms or register[...]

    Continue Reading »

  • 5 Questions: Jamie Guse of Dairy Queen

    I’m really happy to have Jamie Guse from Dairy Queen on our “5 Questions” blog this month. Jamie is Dairy Queen’s senior manager, digital marketing, and he’s the person behind its incredibly[...]

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  • Guest Q&A: Flywheel360 on Lead Management and Segmentation

    This month, I’m excited to have Ryan Mantzel and Matt Martelli, both co-founders and principals for Flywheel360, featured on our Partner of the Month blog. Flywheel360 is a demand generation[...]

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  • Guest Q&A: Mark Brownlow on Email Marketing

    This month, I’m truly excited to have Mark Brownlow, the founder and publisher of Email Marketing Reports, answer my questions on several often-discussed email marketing issues. Mark has[...]

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  • Holiday Tip: Make Your Emails Shareable and Shareworthy

    With natural sharing opportunities built into holiday emails such as Black Friday promotions and nifty gift items at unbeatable prices, are you ready to make 2011 the holiday season to share? Unfortunately,[...]

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  • 5 Tips for Launching a Successful Check-in Promotion

    Intrigued by the fact that more than 1 billion people have now “checked in” at a location via Foursquare? If so, you’re not alone: Businesses of all shapes and sizes are launching new programs[...]

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  • How to Use Data to Cure Email Marketing-Induced Nausea (part 2)

    In part one of this series, we took a look at some humorous characteristics of poor email marketing practices that can lead to nauseating experiences for recipients. Today, we’re offering[...]

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  • The Lessons of Microsoft’s “Graymail” Changes

    Fresh off its effort to drive spam below 3 percent in the inbox, Microsoft’s Hotmail team has turned its attention to a newly minted villain: “graymail.” It defines this new class of email[...]

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  • Creating Email Content that Doesn’t Induce Vomiting (part 1)

    We’ve all experienced it. Sadly, we’ve all probably contributed to it at some point in our careers. I’m talking about email content that, while maybe not nausea-inducing, does nothing to[...]

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  • 4 Ways to Work Check-ins into Your Marketing Mix

    In today's mobile, multichannel world, it's more important than ever to be where your customers are. And increasingly, that means on smartphones and tablets, where more and more people are[...]

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  • Feeding the Content Beast

    Buyers today are hungry for content, and unlike in years past when they depended on salespeople and corporate materials for their information, they now have a breadth of resources to sink[...]

    Continue Reading »

  • Infographic: Comparing Email Marketing Tactics of UK Retailers to Their American Counterparts

    In a recent study examining the email programmes of the Top 100 UK retailers, Silverpop found that whilst many companies have made strides in several important marketing areas, there’s still[...]

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  • Social Measurement from Demand to Revenue

    Let’s say you put together an amazing event and promote it via pay per click, your website, Facebook and Twitter. Post-event, you check your reporting and discover that you got 300 leads[...]

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  • Tricks Instead of Treats: Phishing Emails and Other Malicious Messages

    When it comes to Halloween, the treats always beat the tricks. The same applies to email. Email is a very effective way to share personalized messages with those who have opted in to engage[...]

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  • 4 Ways to Start Integrating Your Email and Social Marketing Efforts

    Integrating your email and social media initiatives can boost email revenue by as much as 400 percent according to industry studies, and the latest research continues to show that email[...]

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  • Keeping Our Eye on CASL (Canada’s Anti-Spam Legislation)

    In December of 2010 Canada passed new legislation that governs the use of email for marketing (commercial) purposes. There have been a lot of interesting developments since then, and with[...]

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  • The New World of Marketing: Bto1

    Silverpop occupies a unique position in the marketing landscape with our deep expertise in both email marketing and marketing automation. So, as a result, we work with a lot of digital marketers—from[...]

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  • 5 Questions: Sara Meaney of Hanson Dodge

    I’m very excited to have Sara Meaney from Hanson Dodge appear on our “5 Questions” blog this month.  Sara is Hanson Dodge’s VP and partner, social media and PR.  Hanson Dodge is an interactive[...]

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  • Guest Blog: Daniel Burstein on B2B Value Proposition and 4 Key Fundamentals for Driving Leads

    This month, I’m pleased to have Daniel Burstein, director of editorial content at MECLABS, contribute a blog post about the importance of value proposition to marketers. MECLABS has produced[...]

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  • 4 Ways to “Legislation-proof” Your Email Marketing

    The recent announcement from the EU Council of Ministers on 10 October has created a good deal of discussion around what the new prescription for stricter consumer rights in the 27 EU countries[...]

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  • B2B? B2C? Actually, That’s Not the Right Question

    Most enterprise marketing organizations identify themselves as either B2B or B2C marketers, with the majority of groups strongly identifying with one segment or the other. I admit I’ve done[...]

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  • Holiday Quick Tip: Use Offline Sources to Grow Opt-ins

    Offline, point-of-sale (POS) and in-store tactics can get your holiday shoppers to opt in to your email program just as online sources can. Today’s technology gives you many options: Add[...]

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  • What Email Marketers Can Learn from Steve Jobs

    Like many people, I was surprised at my reaction to hearing that Steve Jobs had died. I was in a hotel that night and found myself staying up until 2 a.m. watching coverage of this entrepreneur's[...]

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  • Email Marketing "Best" Practices: A Modern Framework

    I recently wrote some posts on the Silverpop blog and Google+ posing the question, “Are best practices dead?” Much of the feedback I received was mixed, of course, but some people suggested[...]

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  • 5 Tips for Automating the Tactical and Increasing Efficiency

    Customers and prospects today expect relevant, personalized messaging. But delivering content tailored to each of your many recipients’ individual interests—and doing it quickly—can seem[...]

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  • Guest Blog: etouches on Using Nurture Campaigns to Drive Event Attendance

    This month, I’m pleased to have Suzanne Carawan, vice president of global marketing at Silverpop partner etouches, contribute a blog post about using nurture campaigns to drive event attendance.[...]

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  • Nothing Is More Relevant and Engaging than Location-based Marketing

    For years, marketers have dreamed of connecting with their customers in the physical world—engaging them with incredibly relevant dialogues that reflect what the customer is actually doing[...]

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  • The Beginning of an Era

    I had been expecting the news. I wasn't sure if it would be this year or next or maybe even a few more years after that. But when Steve Jobs stepped down as CEO, I knew his time was drawing[...]

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  • Hey Marketer, Where’s Your Social Bait?

    Perhaps you’ve read the 360i research indicating that people spend 5 percent of their time online searching and the other 95 percent at their destination. No problem, you think, my company[...]

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  • Holiday Quick Tip: Do the Math in Discount Promotions

    Take a look at this Amazon email I received recently. It deploys a useful email practice, one that I've been preaching for years to retail and other ecommerce email marketers.     This[...]

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  • Holiday Marketing Quick Tip: Leverage Facebook to Grow Your Email Database

    Although most social networks give you some visibility to promote your email program, such as a home or profile pages, Facebook offers the richest experience right now, not just to collect[...]

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  • Building Your List: Challenges and Solutions

    Adding a contact to your email or prospect list is the first step in building a comprehensive database of preferences and behaviors that enable you to send automated, triggered, highly relevant[...]

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  • Lead Nurturing the Social Way

    Lots of times, it seems like B2B marketers think of social in terms of a single event: I sent this email, I included a social-sharing icon, now how many times was the white paper, Webinar[...]

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  • Are Your Emails Convenient?

    The other day I was waiting to check out at my local Costco and surveying the scene, thinking about the nice, healthy Strawberries Wild smoothie I was going to pick up at my next stop, the[...]

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  • Guest Blog: Joe Pulizzi on Content Marketing, Social Media and Listening Better

    This month, I’m pleased to have Joe Pulizzi, founder of the Content Marketing Institute, contribute a blog post addressing our questions about B2B trends and tactics. Joe has some great[...]

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  • Are "Best Practices" Dead?

    In recent years, many industry thought leaders have been preaching that “best practices” are dead. The rationale is that in the marketing world, one company’s idea of a best practice might[...]

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  • Infographic: Integrating Marketing Programs Across Social, Mobile and Email Channels

    Are you where your customers and prospects are? From social media sites to mobile apps, smart phones to local check-ins, the emergence of new communication and marketing channels has opened[...]

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  • Take the Silverpop Survey on Birthday Emails

    The "Happy Birthday" email can be one of the most effective messages in your email marketing toolbox, whether you use it to drive additional sales, unleash your creativity or build engagement[...]

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  • Dreamforce 2011: Blurring the Line Between B2B and B2C

    It’s been more than a week since we closed the door on Dreamforce 2011, and I’ve been reflecting on the exciting event. Yes, Salesforce did an amazing job of inspiring the more than 45,000[...]

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  • Being Social—and Still Getting the Info You Need

    Many marketers are excited about all the new communication channels at their disposal and the opportunity to make their website, emails and other marketing efforts more social. To that end,[...]

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  • Agent ROI Digital Marketing Tour Coming to a City Near You

    Your mission, should you choose to accept it, is to drive revenue. We recently announced the launch of our Agent ROI Digital Marketing Tour, which will help marketers who are on a mission[...]

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  • 3 Variations on Resending Emails to Non-Openers

    Should you resend a message to recipients who didn’t open it the first time? Doing so can be tempting for marketers looking to turbocharge results. After all, you spend a lot of time putting[...]

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  • Why B2B Marketers Need to Be More Social

    Imagine for a minute that you’re a buyer who falls into the rapidly growing “social searcher” category—in other words, you like to learn and research your purchase decisions socially. So,[...]

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  • Google+: A Content Marketer's Dream Come True?

    When Google leaked its Google+ social network in late June, I was pretty skeptical. After playing with it the first few days I yawned in public. I've since admitted the early errors of my[...]

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  • Email Receipts and Transactional Emails: Marketing Messages Dressed in a Business Suit

    One of today's emerging retail email trends is emailing receipts to customers instead of printing them out from the cash register. Some say receipt-via-email is the future for stores of[...]

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  • Silverpop’s Going the Distance at Dreamforce

    Here at Silverpop, we believe that the best way to nurture prospects and deepen relationships with customers is by engaging them in relevant dialogues based on their preferences, recent[...]

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  • Quick Tip: Include Shipping Options and Deadlines in Holiday Retail Emails

    While it’s only August, marketing and ecommerce teams at retailers around the world are already starting to plan out their email marketing programs for the 2011 holiday season. With that[...]

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  • STO Revisited: What We’ve Learned About the Best Time to Send Email

    Two years ago, Silverpop introduced Send Time Optimization in an effort to provide marketers with the answer to the eternal question, “What’s the best time to send email?” With email habits[...]

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  • Email Testing: Determining the Right Sample Size

    Almost any marketer who has ever pushed the “send” button on an email understands how powerful testing can be in improving results. Sometimes we don’t test when time is short and resources[...]

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  • Guest Blog: Whereoware on How to Pull Off an Abandoned Cart Campaign

    This month, I’m pleased to have Teya Flick, director of marketing at Silverpop partner Whereoware, contribute a blog post about cart abandonment campaigns. We’ve been talking quite a bit[...]

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  • Silverpop Joins Vendor Council for Marketing Automation Institute

    Marketers today are facing many new challenges. Whether it’s building campaigns that provide customers and prospects with the right content at the right time, incorporating social media[...]

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  • Are You Making the Most of Reporting Tools? 5 Questions to Ask

    Used effectively, reporting tools give you valuable insight into your email campaigns and lead-management efforts that enable you to better strategize, tweak future initiatives and connect[...]

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  • 10 Places to Promote Your Email Program During the Holidays

    The weather outside may not yet be frightful, but it’s time to start thinking about the delightful marketing initiatives you’ll put into action this holiday season. Most retailers gear up[...]

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  • 5 Questions: Simone Vincent, Email Marketing Manager, MyVoucherCodes.co.uk

    [caption id="attachment_2116" align="alignright" width="109" caption="Simone Vincent, Email Marketing Manager, MyVoucherCodes.co.uk"][/caption] This month I am pleased to have Silverpop[...]

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  • Dolphin Training, Email Marketing and Incentives

    Recently my family and I adopted an energetic young dog, so I decided to review some training techniques to make sure she develops into a happy and pleasant companion. My favorite book on[...]

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  • Top 500 Survey Shows Retailers Have Room to Improve

    How do Internet Retailer's Top 500 ecommerce companies perform on some fundamental email marketing concepts? Silverpop's newest research report, "2011 Top Retailers Study: Benchmarks, Trends[...]

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  • Why Humanizing Content Is Important

    We all want that small-town feel, where the barista at the local coffee shop knows your order as soon as you walk in or the cashier at the grocery knows your name. Unfortunately, we can’t[...]

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  • Silverpop's Mocial Survey: 3 Surprising Findings

    Are you gradually integrating your email campaigns with social, mobile and local marketing initiatives, but still have some work to do yet? Have you established a presence on more than one[...]

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  • EMEA Client Conference—One for the Record Books

    The 2011 EMEA Client Conference was one for the record books, on numerous levels—attendance, excitement and buzz about new Silverpop features. Clearly, marketers are interested in staying[...]

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  • Make Coupons Work Better in Your Email Program

    Are you thinking about adding or revamping a coupon program in your email marketing efforts? You certainly aren't alone. The almost overnight success of local coupons via daily-deal sites[...]

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  • Location, Location, Location

    A few months ago I visited a burrito chain and “checked in” on my mobile phone to take advantage of a "buy one, get one free" check-in coupon offer. One free burrito later, I was a convert[...]

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  • Silverpop’s 2011 Client Summit and the Future of Marketing

    The world of marketing is changing. Throughout Silverpop’s 2011 Client Summit—our biggest and best ever—this was a common theme. From presentations about the humanization of content and[...]

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  • 5 Questions: Matthew Morse of Cuddledown

    Today, I’m pleased to have Cuddledown as the subject of our “5 Questions” series designed to share experiences and advice from our most successful Silverpop customers. For those not yet[...]

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  • Progressive Profiling: The Key to Collecting Data Without Weirding People Out

    Imagine you’re at a business conference where you’re seated next to a fellow marketer. He leans over, introduces himself and asks your name. “I’m Tom,” you say. “Full name?” he asks. A bit[...]

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  • Introducing Silverpop Snooze

    Successful marketing is about listening. And one of the best ways to show your contacts that you’re listening, remind them that you care about their preferences and build customer loyalty[...]

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  • 5 Prospect Behaviors You Should Be Incorporating into Your Lead-Scoring Model

    Today, we announced our platinum sponsorship of Sirius Decisions’ 2011 Summit. With this year’s Summit focused on forging new alliances between sales and marketing, now is a good time to[...]

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  • Top 10 Reasons Silverpop’s 2011 Client Summit Will Rock Your World

    Following the release of our “official” Top 10 list of reasons to attend the 2011 Client Summit, I couldn’t help but attempt to channel my inner David Letterman with my own version. I think[...]

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  • The Security of Customer Data has Become the Defining Issue for our Industry

    Over the last two weeks a number of email service providers and their customers have announced that their systems were compromised and data was stolen. The security of customer data has[...]

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  • The Growing Importance of the 'From' Name

    The "from" or sender name is one of the most important elements of your email message. Yet, judging by my own inbox experience, it's also the one many marketers fail to optimize. Getting[...]

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  • Salesforce.com Continues to Expand on Social Engagement

    I have just read with excitement about Salesforce.com’s move to acquire Radian6, the leader in social media monitoring and engagement. As marketers have become increasingly aware, understanding[...]

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  • A Collaborative Approach: How Marketing and Sales Can Work Together More Effectively

    Sales and marketing alignment continues to be a challenge for many companies, with organizations struggling to increase communication and transparency between the two departments. And with[...]

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  • Information Security at Silverpop

    In light of several news articles recently making headlines, we wanted to clarify a situation that we first told you about back in the fall of 2010 when it took place. At that time, Silverpop[...]

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  • B2B University Australia Roundup

    This is a guest blog post written by Carlos Hidalgo of The Annuitas Group, a leading provider of B2B sales and marketing process consulting services and long-time Silverpop partner. Carlos,[...]

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  • Silverpop’s B2B Marketing University Hits Australian Shores Next Week

    Today, with a world of information and resources at their fingertips, B2B buyers can choose when, where and how they will engage with vendors. In this climate, businesses need to respond[...]

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  • Five Questions: Louise James of VIE at home

    For this month's Silverpop client interview, we are speaking with Louise James, E-commerce Marketing Manager, at VIE at home. VIE at home is an award-winning skin care, makeup, and bath[...]

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  • Twitter Uses #emailmarketing 2 Reach Its Users

    When Twitter wanted to build engagement with its users or bring back inactives, did it launch a 140-character message? Nope. It turned to email. If you use Twitter, you might have gotten[...]

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  • Rediscovering Wonder at TED

    Facebook is fueling revolutions. Mobile is quickly connecting even the poorest of the world. The Internet is redefining how businesses are run, how students are taught and how people buy[...]

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  • Wanted: Email Marketers Who Can Speak

    In my recent post, 8 Things Email Marketers Really Need to Do This Year, I asked email marketers to get out of their cubicles and tell their stories. The need for more client-side voices[...]

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  • Loren McDonald and the Stefan Pollard Award

    Earlier this month, the Email Experience Council—the Direct Marketing  Association’s email marketing arm—presented the inaugural Stefan Pollard Marketer of the Year Award to Silverpop’s[...]

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  • 8 Things Email Marketers Really Need to Do This Year

    Oh, of course there are all of those things that I and every other email marketing pundit preaches that you should do in 2011: Make your emails more social; design for mobile and touch;[...]

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  • Marketing Automation: Crawl, Walk, Run

    From the moment they first touch a prospect to the time they (hopefully) retain a customer, there are countless ways companies can lose contact and allow prospects to fall out of the funnel.[...]

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  • Goodmail Ceases Operations

    Although an official press release has yet to be published, Silverpop received word early this morning from Goodmail that it will cease operations on Feb. 8, 2011, at 5 p.m. PST, giving[...]

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  • Five Questions: Kelly Haggard of Orange County Register

    As the 2nd in a series of client interviews, today we are getting to know Kelly Haggard, who is the Business Development Marketing Manager for Orange County Register.  For those of us not[...]

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  • Holiday Wrap-Up Webinar: 'Sending Waves' Key in 2010

    By all measures, the 2010 holiday ecommerce shopping season was a great success. According to a comScore report, shoppers spent a record $32.6 billion online this past holiday shopping season,[...]

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  • Want More Leads and Sales? Get the Right Messages with the Right Offers to the Right People at the Right Time

    Despite what inbound marketing experts may tell you, email and other “outbound marketing” tactics continue to play a big role in the success of most B2B demand generation programs. In fact,[...]

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  • Robust Partnerships=Customer Value

    Silverpop is dedicated to our customers' success, and a strong foundation of best-in-class partnerships is key to ensuring they exceed their goals. We believe in empowering marketers to[...]

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  • Our Most Popular Email Marketing SlideShare Presentations for 2010

    SlideShare is one of our favorite knowledge-sharing tools and social media channels. If you aren't familiar with SlideShare, think of it as "YouTube for presentations." At Silverpop, we[...]

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  • Five Questions: Jeff Cloud of General Growth Properties

    Beginning in 2011, we are starting a regular interview series that allows our readers to get to know some of our most successful Silverpop clients.  It is called “5 questions” and it is[...]

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  • An Update on Recent Events

    The forensic investigation into the cyber attack on our company and customers has yielded some valuable insights. First, we have confirmed that our quick reaction to reset customer passwords[...]

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  • That's a Wrap: Dreamforce and Marketing Automation 2.0

    I just completed an exciting, fun-filled, and yes, tiring, week at Dreamforce 2010, and I am amazed how Salesforce can continue to make huge strides around everything cloud computing.  What[...]

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  • A Special Message from Silverpop

    The security and confidentiality of our customers and their information is critically important to us. When we recently detected suspicious activity in a small percentage of our customer[...]

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  • What Facebook’s New Messaging System Means for Marketers

    As expected, Facebook CEO Mark Zuckerberg unveiled the social network’s “next generation messaging” system yesterday, and the highly anticipated announcement underscores both the key role[...]

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  • Incorporating Your Customer's Voice in Your Emails

    People who interact with companies on a more personal level in a social network now expect that same level of personality and "voice" in their email communications. One of the ways you[...]

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  • Are You Ready for a Flood of Email Address Changes?

    We all laughed a few months ago when Facebook's COO, Sheryl Sandberg, appears to write email's obituary (See "Dear Facebook COO - Email Use is Shifting, Not Dying"). Facebook apparently[...]

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  • Some Relief for Your Inbox (Or at Least, Your Spam Folder)

    I’m still amazed every time I hear that a single spammer is responsible for some huge portion of the spam on the Internet. From this article appearing in The New York Times, SpamIt.com was[...]

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  • Post-Purchase Emails That Drive Higher Revenue, Engagement

    Triggered emails can help you build your email business after the sale as well as before it. They can help you learn whether your customers are happy with their purchases, encourage future[...]

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  • Deliverability Loves Engagement

    It’s true! Engagement marketing is one of the best things to ever happen to deliverability: Engaged users complain less, open more often and tend to stay engaged. And, ISPs and inbox providers[...]

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  • 3 Words to Remember (and More) at Silverpop’s EMEA Client Conference

    We just wrapped up our biggest conference yet for our EMEA clients this week in London. Nearly 200 attendees joined us this year, including some of the biggest brands in Europe and most[...]

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  • The “From” Name: Perhaps Your Most Important Email Marketing Decision

    Email marketers spend plenty of time worrying about the quality and effectiveness of their subject lines (and they should), but I believe the "From" line is just as important, if at times[...]

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  • How Bounces Affect Deliverability

    Bounces can be an email marketer’s worst nightmare. Imagine a twisted version of the proverbial bad dream in which you’re trying to run but your feet won’t move, only in the email world[...]

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  • A New Chapter in Silverpop's Marketing Automation Thought Leadership

    Next Friday marks a new chapter for Silverpop as our B2B Marketing Evangelist, Adam Needles, departs to join our agency partner, Left Brain Marketing.  While we’re sad to see Adam go, we’re[...]

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  • B2B Marketing University Fall 2010: The Art of Nurturing

    Labor Day always feels to me like the true indicator that Fall has arrived, and so the day after Labor Day feels like the ideal point to announce our Fall 2010 line-up for B2B Marketing[...]

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  • Gmail’s New Priority Inbox – Relevance Is About to Become a Lot More Important

    After a decade of relatively little innovation in the inbox (other than moving it from a desktop app to the Web), Google has taken a big step today, rolling out a new feature designed to[...]

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  • Marketing Meets Physics

    I've been attending the TED conferences for almost a decade. It's one of my favorite things to do. The TED speakers do a great job of opening your mind and shifting your thinking. A colleague[...]

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  • Is Everything Dead?

    Radio is dead. Direct mail is dead. TV is dead. Advertising is dead. Newspapers are dead. Banner ads are dead. Search engine optimization is dead. Email is dead. The Web is dead. Web[...]

    Continue Reading »

  • What's the Difference Between CRM and Marketing Automation in B2B Demand Generation?

    I spoke at a breakfast roundtable in late June -- hosted by Silverpop partner AcquireB2B -- that was presented for senior marketing and sales executives from B2B companies throughout the[...]

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  • Location, Location, Location

    Years ago, I was taught the three most important success factors in retail are location, location, location. In the not-too-distant future, the same thing may well be said in the world[...]

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  • The Challenge of Solving Email’s Biggest Challenges

    If the Internet hosted a giant cocktail party attended by all your email subscribers, how good would you be at mingling with the crowd? Would you recognize each one of your valued customers?[...]

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  • Taking a Closer Look at the New Hotmail Filters

    In my prior post, “New Changes in Hotmail: What Every Marketer Should Know,” I promised to share more about what I believe is a huge update from Microsoft: the newest implementation of its[...]

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  • Inactive Subscribers: What's Your Strategy?

    Introduction: Why Bother? Your email database might show big numbers, but 25 percent to 40 percent of your subscribers, or more, could be inactive without showing any obvious symptoms. Their[...]

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  • IBM Affirms the Important, Emerging Role of Marketing Automation

    My colleagues and I were excited to learn this morning about IBM's acquisition of Unica -- a company that we respect in our space and that also has been a Silverpop partner for a number[...]

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  • Closing the Technology Innovation Vs. People/Process Stagnation Gap in Modern B2B Demand Generation

    I've been following the comment thread on Jep Castelein's Lead Sloth post from earlier this week, "Will Marketing Automation Be Free?"  What struck me about this 'freemium model' dialogue[...]

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  • Are You Asking the Right (Email Marketing) Questions?

    Through the years I've been asked hundreds of questions on email marketing. A lot of them have been really great, strategic and often hard-to-answer questions. And then there are those[...]

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  • The Best Time to Send: Same Question, Different Answer

    Six years ago when I published my book, “The Quiet Revolution in Email Marketing,” everyone was asking, “What’s the best day to send email?” Surveys and studies conducted at the time revealed[...]

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  • 'Tasted' Your Forms Lately?'

    While ordering some wine recently, I discovered a flaw in the winery's order form. The first field in the form's drop-down menu asks for your membership status with their wine club and gives[...]

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  • DCM Summit Coming to a City Near You…

    Recently, we introduced a free event for consumer marketers (the doppelganger of our successful B2B Marketing University). In short, Digital Consumer Marketing Summit is our traveling half-day[...]

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  • Can Behavioral Advertising Survive?

    When online banner ad response rates went into a free-fall years ago, some brilliant entrepreneurs responded by creating a new kind of ad network that used third-party cookies to track users.[...]

    Continue Reading »

  • The Five Myths of B2B Lead Management

    This is our third guest blog post written by Carlos Hidalgo of The Annuitas Group.  Carlos’ post today analyzes several common misperceptions that B2B marketers have about lead management. [...]

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  • Time Spent on Email: No. 3 on PC But No. 1 on Mobile

    Americans' time spent with email is shifting, but this change doesn't signal the death of email, despite ongoing predictions. However, these shifts mean email marketers must recognize[...]

    Continue Reading »

  • Are You Testing Apples and Oranges?

    Testing, especially A/B testing of subject lines, is one of the most popular topics among email marketers. Subject-line testing is also probably the easiest and most popular test to execute.[...]

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  • Getting to More-granular Revenue Attribution for B2B Marketing Programs

    I'm excited to have one of my Silverpop colleagues, Bryan Brown, once again contributing to our Demand Generation blog.  Bryan directs product strategy for Silverpop.  He was a co-founder[...]

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  • A Few Great Predictions

    I’d like to tip my hat to my colleague, Loren McDonald. His recent piece on the “8 Marketing Changes You Can’t Ignore” is very compelling. His first two predictions in particular—“customer[...]

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  • It’s Aliiiiive! B2B Telemarketing Lives

    With the dawn of Web 2.0 and all the latest and greatest demand generation technologies that go along with it, there have been reports B2B telemarketing is dead and buried. But I am going[...]

    Continue Reading »

  • Social Meets Email Meets Social

    Email is old. Social is new. New things are always better than old things. Social will kill email. Right? Well don’t tell this to a little startup I ran across: TweetyMail. These guys have[...]

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  • B2B Content Marketing Strategy and Practice Is Steaming Full-speed-ahead. Are You Onboard?

    The last year has brought growing dialogue around content marketing as an integral component of modern B2B demand generation. First, we've seen increasing acknowledgement that, in a Web[...]

    Continue Reading »

  • Marketing 2.0: Apps vs. Web

    A recent TechCrunch article about YouTube’s new mobile site highlighted a largely silent but growing battle brewing between native apps and Web apps in the world of mobile. The iPhone has[...]

    Continue Reading »

  • Sales 2.0 Boston: My Five B2B Demand Generation Takeaways

    Earlier this week, I attended the Sales 2.0 Boston conference (Twitter: #s20c) -- where Silverpop was a Platinum sponsor and exhibitor.  This follows my recent attendance at several other[...]

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  • Dear Facebook COO - Email Use is Shifting, Not Dying

    The email world had a lot of fun last week with Facebook COO Sheryl Sandberg's comment that email "is probably going away." (See "Teens Don't Drink Red Wine, Red Wine Will Probably Go Away".) But[...]

    Continue Reading »

  • How Can You Make Nurturing More Strategic in Your B2B Demand Generation Efforts?

    Yesterday I spoke as part of BtoB Magazine's Leading Edge demand generation virtual conference -- talking about "Connecting the Dots:  Leveraging Content Marketing and Lead Nurturing Together[...]

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  • Tackling the Relevance Challenge

    During the past decade, the world of email marketing has changed dramatically. But one thing that hasn’t changed is the struggle to rise above the noise and stay relevant. Email volumes[...]

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  • Teens Don't Drink Red Wine, Red Wine Will Probably Go Away

    As you've probably heard by now, on Wednesday June 16 at the Nielsen Consumer 360 Conference, Sheryl Sandberg, Facebook's COO, uttered the prognostication heard round the world: "If you[...]

    Continue Reading »

  • How comfortable are you with criticism?

    In a recent commentary, one of the six tactics identified as having the potential to boost email marketing results was inviting your recipients to give you feedback on your email program. Many[...]

    Continue Reading »

  • New Changes in Microsoft Hotmail: What Every Marketer Should Know

    Microsoft has recently announced several changes and enhancements to its Hotmail Web-based email service. While some of the new enhancements appear to be part of Microsoft’s continuing effort[...]

    Continue Reading »

  • 8 Marketing Changes You Can't Ignore

    The marketing world is experiencing a revolution like never in its history, with new channels emerging before marketers can grasp and implement successful programs in the previous hot new[...]

    Continue Reading »

  • Make Sure Email Deliverability Isn't the Weakest Link in Your B2B Demand Generation Program

    I'll be the first to admit -- despite more than a decade as a B2B marketer and as someone who has easily sent millions of B2B emails throughout my career -- I never fully realized the importance[...]

    Continue Reading »

  • The Consumer Web Privacy Bill

    As most of you know, a game-changing proposed bill is being circulated up on Capitol Hill that would regulate the online collection, use and disclosure of consumer information for targeted[...]

    Continue Reading »

  • The Email Client Wars

    Microsoft and Google are engaging in an escalating battle to create the most powerful email client. The competition is driving new levels of innovation and, regardless of which company triumphs,[...]

    Continue Reading »

  • AOL Hard Bounces and Data Hygiene

    After looking at our email logs and ongoing discussions with our third-party partners, we’ve noticed that AOL has recently started disabling old and inactive email accounts with no activity[...]

    Continue Reading »

  • Top Facebook Fan Pages

    Thanks to a recent article in TechCrunch, I found this cool site that lists the top Facebook fan pages. Other than the obviously interesting stats on which brands are getting traction in[...]

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  • SiriusDecisions 2010 Summit: How B2B Marketing Organizations Can Better "Measure, Align, Transform" Their Demand Generation for "High Performance"

    Recently I have had the opportunity to attend the annual conferences of some of the leading analyst firms covering strategic and technological innovation in marketing and sales.  I wrote[...]

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  • The Risk of Disposable Email Addresses: Throwing the Baby out with the Bathwater

    While email continues to be a fantastic way for companies and consumers to maintain a dialogue, spammers also continue to flood inboxes—making the sea rough for both legitimate senders and[...]

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  • Email Marketing's Greatest Challenge

    Email has come a long way from its early days as a simple blasting tool that lacked any personalized content or targeting. It since has evolved into a sophisticated marketing discipline[...]

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  • Testing Moves to Perpetual Content Optimization

    Testing has always been an essential part of email marketing. If you don't test, you don't know what works and what doesn't—and whether you’re reaping rewards or wasting your marketing money. However,[...]

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  • 3 Tactics for Getting Safelisted with Your Subscribers

    In one of my recent conversations with an email marketer, she confessed that her company doesn’t monitor replies from the email campaigns it sends out. Big mistake. It’s crucial to monitor[...]

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  • Using Online Events to Drive B2B Demand Generation

    This is our latest guest blog post written by a partner to -- and also a customer of -- Silverpop.  David Pitta has 15 years of technology sales and marketing experience including over a[...]

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  • Mobile Payments Arrive

    2010 is going to be the year of Mobile payments. While this topic isn’t specifically marketing related, it has the potential to rewrite many of the rules of commerce (not unlike what the[...]

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  • Forrester Marketing Forum 2010: Implications for B2B Demand Generation

    Last week I attended Forrester Marketing Forum 2010 at the Hyatt Regency Century Plaza in Los Angeles.  Silverpop had a booth and was an event sponsor, but I wasn't only there for prospecting. [...]

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  • Lead Nurturing ... Not Just For B2B Marketing, But Also for Sales ... And Beyond

    This is our second guest blog post written by Carlos Hidalgo of The Annuitas Group.  Carlos' post today looks at how we can better leverage lead nurturing strategies and technologies not[...]

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  • What the Converged Engage 8 Platform Means for B2B Marketers

    You may or may not have heard, but Silverpop had a major platform announcement earlier this week.  The company announced "... the launch of a new digital marketing platform that combines[...]

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  • B2B Marketing Spend to Skyrocket

    A recent report from Forrester shows B2B marketing spend doubling in four years. This is a great sign for this new and exciting area of marketing. The report, “B2B Interactive Spend Will[...]

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  • What B2B Marketing Automation Features Mean for Email Marketers

    We're unveiling the future of marketing automation today at Silverpop as we launch our new digital marketing platform, called Engage 8. This new platform combines the sophisticated email[...]

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  • Making a Great First Impression with Your B2B Email Nurturing

    You never get a second chance to make a great first impression. This saying applies to so many situations – dating, interviews, writing, reading and the list goes on. First impressions[...]

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  • 'Using Real-Time Content Optimization in Email' – Upcoming Webinar

    How would you like to be able to test and optimize your email campaigns even while they're being delivered? A free Webinar at 2 p.m. EDT/11 a.m. PDT on Thursday, April 15, will look at the[...]

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  • Recover Abandoned Shopping Carts with Email

    The numbers that justify sending email to bring back online shoppers who abandon their carts before checkout are pretty compelling. So, why aren't more email marketers following up? Data[...]

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  • A Deep(er) Dive Into Content Marketing Basics - Webinar and Q&A with Joe Pulizzi of Junta42

    We've recently expanded the popular B2B Marketing University series to include a monthly Webinar component -- which we're calling our 'Virtual 201' sessions.  In these sessions, we take[...]

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  • Where Do You Start with B2B Marketing Automation?

    This is our latest guest blog post written by a consulting partner to Silverpop.  Malcolm Friedberg is a Principal at Left Brain Marketing.  He is a former CMO with 20 years of marketing[...]

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  • Measuring Your Marketing with Benchmark Data

    The best gauge of marketing success is how well your email program meets your specific company objectives. However, knowing how your program measures up to industry benchmarks can help you[...]

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  • The Deliverability Light at the End of the Tunnel

    I was having a conversation with a colleague recently about deliverability, and as these discussions sometimes do, it started to become a bit heated. This person was disgusted by the rules[...]

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  • The Three Building Blocks for Effective B2B Demand Generation -- Lead Management, Marketing Automation and Content Marketing

    Strategic and technological innovation in the B2B marketing arena often can feel like alphabet soup -- lots of new terms and ideas, but how this innovation interrelates can sometimes be[...]

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  • Successfully Engaging B2B Buyer Communities for Demand Generation

    My colleagues and I have been discussing the changing landscape of B2B marketing on this blog for some time now.  Our focus has been on the changing B2B buyer and how we can better understand[...]

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  • AT&T to Discontinue AT&T Worldnet Service on March 31, 2010

    The Silverpop Deliverability Team has been notified that AT&T will discontinue the Worldnet service on March 31 and transition those users over to the AT&T service platform. What[...]

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  • Where Do You Start with Lead Management?

    This is our first guest blog post written by a consulting partner to Silverpop -- what we hope will become a more-regular feature.  Through these special blog postings, our goal is to offer[...]

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  • Cool New Company: Inbox2

    I just caught wind of this company. Its value proposition is to be a single portal into all your email accounts as well as accounts like Twitter, Facebook, etc. With so many solutions out[...]

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  • Taking Your Email Segmentation for B2B Marketing to the Next Level

    We focus quite a bit on this blog on lead management, marketing automation and content marketing practices for B2B marketing.  To me, these are the three pillars of highly-effective, buyer-centric[...]

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  • Marketing: A Smart Way to Tell Any Story Better

    I just got back from my favorite week of the year–the annual TED conference held in Long Beach, Calif. TED—short for Technology, Entertainment, Design—is a gathering of movers and shakers[...]

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  • Goodmail, Yahoo and How to Keep Your Deliverability High

    Goodmail, a CertifiedEmail provider, recently announced that Yahoo will be reducing privileges granted to CertifiedEmail messages. How will this impact companies using Goodmail? It means[...]

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  • Forrester on Using B2B Lead Management to Pump Up Your Pipeline

    The potential benefits to B2B marketers of adopting marketing automation are significant, but the technology, by itself, cannot singlehandedly deliver sales.   This is the story of any business[...]

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  • Marketers' New Challenge: The Social Inbox

    As if email inboxes weren't multitasking hard enough, Google has upped the ante by adding social networking to its Gmail service. Its newest product, Google Buzz, incorporates status updates[...]

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  • Facebook Going After Gmail

    According this post on the blog site, TechCrunch, Facebook will be releasing a full-blown Web mail client for its 400,000,000 users (yes, 400 million). Apparently, the internal rally cry[...]

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  • What Are the Keys to Finding Success with B2B Content Marketing?

    A changing B2B marketing environment -- where the buyer is more empowered and in control than ever before  -- is pushing marketers to adopt new approaches.  Content marketing is just such[...]

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  • Using Video in Email: The Good, The Bad and The Way to Make it Work.

    Have you been contemplating incorporating video into your email marketing program, but were confused by all of the technical aspects, or whether it even made sense for your company? I’ve[...]

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  • Social Networks Will Kill Email? I Think Not

    Our head of products shared this little posting from Facebook's developer site. In short, it seems that a growing number of Facebook users prefer to be contacted by good 'ole email rather[...]

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  • How Advertising Really Works

    If you were ever interested in how content-based advertising has evolved and, even more so, where it might be going, this TechCrunch article does a great job of describing it. It focuses[...]

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  • Is Your Email Campaign Like a Drawer Full of Socks?

    I recognize it’s a fairly trivial comparison, but if you think about it, there are many similarities between socks and emails. For starters, socks are always getting lost. It seems like[...]

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  • Nussey’s Take on the iPad

    I admit to waiting breathlessly for the announcement of this game-changing device. I will also admit to checking my favorite news sites every 2-3 minutes throughout Steve Jobs’ announcement[...]

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  • All Eyes on B2B Content Marketing

    I recently joined Silverpop’s field marketing team and am focused on B2B marketing and marketing automation best practices, and this is my first blog post. I intended to write a 'best week[...]

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  • Apple's iPad: Opportunities & Challenges for Email Marketers

    Ah, the world can get back to work - talking about the Super Bowl and Tiger Woods instead of speculating on the Apple tablet announcement. The new device announced by Steve Jobs today,[...]

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  • Keeping Up With the Trends - Email Marketing Edition

    I recently joined Silverpop’s field marketing team and am focused on consumer marketing and email marketing best practices If there’s one thing we as marketers we can all agree on, it’s[...]

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  • B2B Thought Leadership with David Raab

    [caption id="attachment_584" align="alignleft" width="126" caption="David Raab photo"][/caption] Through these special blog postings, our goal is to offer advice and insights from top[...]

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  • What's Your Favorite Email?

    I know what mine is: opening a message from the airline I travel on frequently to see these magic words: "You've been upgraded to First Class!" Yeah! I posted this question on Twitter and[...]

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  • What is Driving B2B Marketers to Adopt Marketing Automation Technology?

    This week we're finalizing the schedule and agendas for our Spring 2010 B2B Marketing University series (Twitter:  #B2BUniversity) -- a program Silverpop launched this past September to[...]

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  • If It Ain't Broke … Fix It Anyway

    One phrase I can't bear to hear is, "If it ain't broke, don't fix it." It implies that something is working so well that any attempts to improve on it aren't needed and could even break[...]

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  • Life without the Third-Party Cookie

    Earlier this week, I attended the Gridley conference—an annual event put on by investment bank Gridley & Company for the investment community. The audience consisted of company execs[...]

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  • Quote of the Day

    I spent a great day at the Gridley conference in Manhattan. One of the best quotes came from the respected author, David Meerman Scott. I won’t get it precisely right, so I'll have to paraphrase,[...]

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  • 'Facebook Declares Email is Not Dead'

    Facebook, supposedly yet another in a long line of "the next email killers," just endorsed email again as another way its 300-million-plus members can stay in touch with friends even if[...]

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  • How Do You Get Your Arms Around the 'Brave New World' of B2B Marketing? Where Do You Start?

    I talk a lot about the 'brave new world' of B2B marketing on this site and in many of my presentations for our B2B Marketing University series and at industry events. You probably already[...]

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  • Give Your Tired, Your Poor, Your Emails Yearning for a Makeover

    Design and layout of your email messages is more important than ever, because your emails face more challenges than ever: from overcrowded inboxes to rendering issues caused by viewing email[...]

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  • Social Networking: B2B vs. B2C

    Thanks to my colleague passing along this recent eMarketer article, which points out the interesting differences in the way B2B and B2C marketers approach social marketing. According to[...]

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  • A 60 Percent Click-Through Rate

    Everyone in marketing vehemently agrees that data-driven targeting has the potential to change the world of marketing in the future. Well, a company called Next Jump appears to be doing[...]

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  • Key Issues to Consider When Deploying B2B Marketing Automation Globally

    My previous post on this site addressed the content challenge B2B marketers face when building marketing automation campaigns -- outlining strategies marketers can deploy to stay on top[...]

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  • The Next Step in Email Deliverability

    In the never-ending fight to block spam, Internet service providers first created content filters. Then came the "spam" button. And now, the gatekeepers of deliverability are looking at[...]

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  • Are You Digging into Your Data Gold Mine?

    A wealth of data is hiding within your email program. While many email marketers rely on the standard email reports, slicing this data by various factors, including opt-in source, time,[...]

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  • Content: The Dirty Underbelly of B2B Marketing Automation

    Any time innovation advances the level of capability in one business discipline, the emergence of new challenges in other areas becomes inevitable. In order to continue to seize the benefits[...]

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  • Email Marketers More Aggressive in Sending Holiday Cheer

    Silverpop just released its analysis of early holiday email marketing campaigns, and the results make for some quick and meaty reading. Our research team looked at the email marketing programs[...]

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  • Glut of Email Hampers Cyber Monday Deliverability

    Nearly one in four email messages sent on Cyber Monday failed to reach the inbox, according to a ClickZ article citing findings by deliverability services firm Pivotal Veracity. According[...]

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  • Are You Capturing the Right Email Address?

    One of my favorite parts of MediaPost's fabulous Email Insider Summits has become the inclusion of a panel of consumers discussing how they use email, social media and other communication[...]

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  • The Danger of an Either/Or B2B Marketing and Sales Mindset

    I was reading a blog post by Robert Lesser this past weekend, and it got me thinking. He has been thoughtfully chronicling the issue of when/where to deploy outbound vs. inbound marketing[...]

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  • 3 More Reasons Why I Dislike Using Individual Names as "From Names"

    The "from name" (also referred to as the "from line," "sender name" or "sender line") has always played an important role in email marketing, but market realities are making the right choice[...]

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  • How to Avoid the FISUE Syndrome

    I have an explanation for why people click the spam button on so-called "legitimate" email: the "Forgot I Signed Up for Email" (FISUE) Syndrome. This often happens when people sign up for[...]

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  • Tagged.com Reaches Email Marketing Settlements with New York, Texas

    Social networking site Tagged.com has agreed to pay $750,000 in penalties and costs to settle lawsuits alleging it engaged in deceptive email marketing practices. As part of the settlements,[...]

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  • B2B Marketers' Current Top Issues ... Plus the State of Their CRM Platform Adoption

    Over the past few weeks I've been on the road with our B2B Marketing University series -- most recently in Palo Alto and Boston, and this week in Atlanta. The first two events were attended[...]

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  • Four Keys for Success Using Buyer Personas to Focus B2B Marketing Automation Campaigns

    I posted a new piece on my Propelling Brands blog this past week that examines the application of buyer personas in the B2B marketing arena -- which I wanted to follow up on. B2B marketers[...]

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  • B2B Thought Leadership with Neil Edwards

    Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. It is my pleasure to introduce you to Neil Edwards, a chartered marketer and fellow[...]

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  • Email: In Transition, Not Fading Away

    Has email outlived its usefulness in a communications world where social networks generate the most buzz? Or, is it still a vital part of this evolving world? The email industry has been[...]

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  • B2B Thought Leadership Questions for Dennis Head, eDemand Leads

    Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. It is my pleasure to introduce you to Dennis Head, a consultant for eDemand Leads[...]

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  • Has Twitter Reached its Peak?

    I figured I'd open with a provocative title. No, I'm not really serious that Twitter might start losing its amazing popularity. But, a recent article in TechCrunch brought to light a defining[...]

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  • Seven Principles for Building More Buyer-centric B2B Marketing Programs

    This week marks the first stop in our new B2B Marketing University series -- a program we're taking on the road to help educate marketers about a rapidly-changing B2B environment. We have[...]

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  • One of the Most Flattering Recognitions We’ve Received at Silverpop

    Many people think of Silverpop as a self-service marketing tools provider. And while most of our customers are self-service, we have a large number of high profile full-service clients as[...]

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  • B2B Thought Leadership with Malcolm Friedberg

    Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. It is my pleasure to introduce you to Malcolm Friedberg, principal at Left Brain Marketing.[...]

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  • Back to the Future

    I bet you never thought you'd hear Twitter being compared unfavorably to voice mail … Think again. SayNow, a free phone service that connects celebrities and their fans through voice mail,[...]

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  • So the Nature of the B2B Buyer Is Changing? So What?: Understanding the New Sales Funnel Via Meg Heuer of SiriusDecisions

    Yesterday I published a piece on my personal blog, Propelling Brands, that tackled an important area of inquiry: It's clear that B2B marketing is rapidly evolving; more recently, the dialogue[...]

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  • The "Bulletproof" Button

    We all know that image blocking by ISPs and email clients can wreak havoc with your HTML emails and affect click-throughs and conversions. This is particularly a critical issue with image-based[...]

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  • Silverpop Share-to-Social Study Establishes New Benchmarks

    Sharing email messages on social networks can increase your reach by exposing your messages to large audiences beyond your subscribers in ways forwarding to friends can't match. That's[...]

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  • Email is the Foundation, but Not the Holy Grail for B2B Marketers

    I was thrilled to see in the recent UK Internet Advertising Bureau's survey that email continues to be the leading choice in terms of usage and success within B2B marketing tactics. For[...]

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  • Judging Marketing Automation Vendors Based on Their Approach to Helping Marketers Address the 'Brave New World' of B2B Marketing

    Our focus on this blog is typically on best practices for B2B marketing and on thought leadership around the major opportunities and challenges facing B2B marketers today. So it's not often[...]

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  • The 2009 Email Marketing Haiku Slam Wants You!

    Email done quite well Is loved by ISPs And subscribers too Okay, so I'm not the Shakespeare of the haiku world yet. If you can do better, your creativity could win you a one-year membership[...]

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  • Email Marketing Works Because...

    Tamara Gielen, an expert in email marketing and based in Belgium, asked her Twitter followers to finish the sentence "Email marketing works because...". The result has been a great list[...]

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  • Keeping Your B2B Marketing Content and Campaigns Relevant by Leveraging Buyer Context

    I gave a presentation last week at CRM Magazine's annual CRM Evolution summit in New York City on 'strategic' marketing automation. What was I trying to get at with this spin on the topic?[...]

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  • That Whole "Maine" Thing

    If you’ve heard rumblings emanating from Maine and been caught by surprise, you're not alone. Nobody noticed when a new privacy law intended to protect teens from predatory marketers sailed[...]

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  • Email Visitor Conversion Rates Tower over PPC and SEO

    A recent MediaPost blog posting by Jack Loechner caught my eye. It highlights a new study by search engine marketing firm Engine Ready that sought to uncover which advertising tactic generated[...]

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  • Advanced Lead Scoring Secrets -- Moving from 'Good' to 'Great' as a B2B Marketer

    One theme that has been consistent in my conversations with B2B marketers over the past few months is this: Lead scoring is one of the greatest opportunities and challenges when it comes[...]

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  • Relevance: "The Right Message" at "The Right Time?"

    Saying "relevance" is the key to success in email marketing is a bit like saying something is "American as motherhood and apple pie." Whether you've heard the phrase before or not, you can[...]

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  • The Tech Behind Domain-based Authentication

    A colleague read my recent post and asked me how marketers could prevent spammers from spoofing their domains. In other words, it's pretty hard to fake an IP address, but isn't it easy to[...]

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  • Email Practices of Top Online Retailers - Upcoming Webinar

    How are email marketing practices of the top online retailers changing, for the better or worse? Find out at a free Webinar on Thursday August 20 at 2 p.m. EDT/11 a.m. PDT, when I present[...]

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  • How Will the Shift to Domain-based Reputation Affect Your Email Deliverability?

    I recently had a chance to pick the brain of my esteemed industry colleague, Deirdre Baird. Deirdre is the CEO of Pivotal Veracity, Silverpop’s email deliverability partner, and one of the[...]

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  • B2B Thought Leadership with Debbie Qaqish

    Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. If you're not already familiar with her, it is my pleasure to introduce you to Debbie[...]

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  • Webinar Tips: 17 Lessons Learned from More Than 30 Webinars (Part 2-During/After the Webinar)

    In my previous post, I listed seven key lessons I've learned in preparing for a Webinar. In this post, I'll look at 10 more tips to consider during and after your Webinar presentation. [...]

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  • Webinar Tips: 17 Tips Learned from More Than 30 Webinars (Part 1-Preparation)

    Along with the white paper, the Webinar has become a major B2B content-based lead-generation tool, whether produced by your company or sponsored by a business partner. Dozens of elements[...]

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  • Bridging the Sales/Marketing Divide by Focusing on the Dialogue with the Buyer (1 of 2): Planning for Continuity

    My posts over the last few weeks on sales/marketing (mis-) alignment have tended to focus on two areas -- 1.) addressing the seismic shifts in the operating environment facing modern B2B[...]

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  • UK Social Media statistics

    For those email marketers using Silverpop's Share to Social feature, which allows you to share your emails into recipient's social networks; it can sometimes be difficult to know which networks[...]

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  • Resources for Your Email Marketing Education

    My most recent Email Insider column outlines the specialized knowledge email marketers need to have to run their programs successfully. It goes well beyond the basics you learned back in[...]

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  • Overcoming B2B Deliverability Challenges

    A newly released study from Return Path examines average inbox placement rate for permissioned, commercial email in the United States and Canada. One of the report's most interesting findings[...]

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  • Marketers Flocking to Social Media

    The use of social media as a marketing tactic has shot up dramatically in the last two years, according to an online survey of B2C and B2B marketers. Moreover, marketers have shifted from[...]

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  • Twitter Eclipses Facebook as No. 1 Brand-Linked Social Network Site

    For a while now, I've been a vocal proponent of marketers participating in social marketing, and clearly many others see the potential as well. In his July 30 ClickZ column, Bill McCloskey[...]

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  • Bloggers Weigh In on Sales/Marketing Mis-alignment

    I've gotten a lot of great feedback on last week's blog post, "Viewing Sales/Marketing Mis-alignment Through Sales' Eyes," and it's driven some thoughtful conversation with people both within[...]

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  • Google Unsubscribe

    For years, email inbox providers have given their users a single way to respond to unwanted messages—the unsubscribe button. While this approach is simple for the user, it obscures the critical[...]

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  • Viewing Sales/Marketing Mis-alignment Through Sales' Eyes

    I've been blogging and Tweeting quite a bit on the theme of improving sales/marketing (mis-) alignment -- initially exploring the concept of Engagement 2.0 and most recently exploring the[...]

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  • The New Marketing Frontier, Augmented Reality

    The first time I had heard this term, I thought it was some kind of new 3D technology. As you can see from the video below, this is nothing like the old 3D world of avatars and blocky graphics.[...]

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  • Using Email to Drive Webinar ROI and Success

    To achieve the highest ROS ("return on slides") from your Webinars, you must generate a high number of registrants, get as many of them to attend as you can, deliver a valuable and informative[...]

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  • Sales/Marketing Mis-alignment: Why Engagement 2.0 Remains Elusive

    My last blog post explored the idea of Engagement 2.0 - an evolutionary idea I presented at the Online Marketing Summit (OMS) events in Portland and Seattle last week. The concept is two-fold:[...]

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  • The Value of Email Goes Beyond "Marketing"

    Email is a marketer's dream channel, as you well know, but when done correctly, it can work wonders throughout your organization, too. However, few outside the marketing department understand[...]

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  • Google Gets Into the Operating System Business

    I rarely dabble into pure technology on this blog, but this news is so big I feel compelled to shine some light on this announcement. Google recently announced that it will be shipping[...]

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  • Engagement 2.0: A New Mindset for Marketing and an Energized Link Between Customer, Prospect and Sales Team

    This week I've had the good fortune to be able to present at the Online Marketing Summit (OMS) events in Portland and Seattle. It's been a great experience - giving me the opportunity to[...]

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  • Fight "Cheap Email" Trend by Emphasizing Value

    When a company finds itself struggling for sales in a tight economy, the first response is often to start competing on prices. Although price slashing, discounts and other costly promotions[...]

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  • "Mine" Offers Digital Personalization in Print Form

    For print magazines struggling to stay relevant in an online world, one publisher may have found a way. Major media house Time Inc. has created a print magazine in which the content and[...]

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  • The Pounce or Nurture Debate: The Debate Rages

    Recent B2B blog posts have been discussing the topic of how aggressive should a salesperson be in their response when they see a lead is visiting their site. Mike Damphoux's post in Smashmouth[...]

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  • Is Outlook Broken?

    In a completely new twist on the interactions between email and social media, email service provider, Campaign Monitor is using social media to try and pressure Microsoft to improve its[...]

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  • B2B Thought Leadership With Mac McIntosh

    Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. If you're not familiar with him already, it is my pleasure to introduce you to M. H.[...]

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  • Dealing with 9000 marketing emails a year

    Forrester have released a report predicting that individuals are are going to receive 9000 email marketing messages a year. That's is nearly 25 marketing emails a day. Already today, email[...]

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  • Can Social Be Too Social?

    The buzz around social media is everywhere. Unless you're living under a rock in the far corners of Siberia (and who knows, Twitter might be alive and well there on the frigid ice fields[...]

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  • What Does It Mean to Be An 'Engaged' Marketer?

    With this latest blog post, I want to introduce Adam Needles, a new member to our team, who we announced in a press release today. Adam is an experienced B2B marketer who is passionate[...]

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  • Shopping Cart Abandon: How Long Should You Wait?

    I recently read an interesting “Times Wire” column about a start-up company that focuses specifically on shopping cart abandonment. The company, SeeWhy, is releasing a new service that will[...]

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  • Web 7.0 on Twitter

    Apparently, Twitter is leaping us into the future today. No, it's not a new form of marketing (sorry, readers). It's not a new feature. And, no, it's not even a revolution in social communities.[...]

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  • Social Networking and B2B Go Together

    This recent blog post from Forrester shares some very interesting research conducted by the analyst firm on the widespread usage of social networking among business people. I've been a strong[...]

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  • Silverpop Takes Usability to the Next Level

    B2B marketers face numerous challenges, not the least of which is in the building and maintaining of the automated campaigns required by today's lead management processes. Consequently,[...]

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  • Design tips for B2B marketers

    At Silverpop's recent Masterclass, I was asked Do you have any design tips for B2B marketers? I thought this was worth postiing here as well. The first is to remember that whether it[...]

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  • Riding the Google Wave

    Every once in a while you see something that’s really cool—that has the potential to shift your habits and thinking. That "something," more often than not these days, comes from Google. Google's[...]

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  • The Next Generation of Campaign Automation

    For marketers, the online world has changed everything. Unlike traditional media such as newspapers and television, which deliver the same message at the same time to everyone, digital media[...]

    Continue Reading »

  • Are You Measuring How Email Helps Achieve Corporate Goals?

    If you're an email marketer, you've probably learned one hard truth: Your executive management doesn't care about email as much as you do. These C-Suite executives are more concerned about[...]

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  • European spam levels update

    Symantec (now owner of MessageLabs) has released their latest report showing that spam levels have actually fallen in the UK to 90.3%. Unfortunately for those of us in the United Kingdom,[...]

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  • Thought Leadership with Rick Kean

    Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. Recently, Rick Kean, managing partner of the Business Marketing Institute and former[...]

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  • The Birth of Engagement Marketing

    A graduate student recently contacted me to ask some questions for his dissertation on engagement marketing. I enjoyed the opportunity to reflect on the origin of the term here at Silverpop,[...]

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  • Keeping Your Database Clean

    The tip this week comes from a Senior Account Manager in our Fargo office, Lorael Arnquist. She has more than eight years of high tech marketing experience and has spent over four years[...]

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  • B2B Thought Leadership with Dan Kersh

    Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. Recently, I had the opportunity to correspond with Dan Kersh, head of online, The[...]

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  • Send Time Optimization Finds the Email Delivery Time "Magic Moment"

    Marketers who can reach their email subscribers when they're actively in their inboxes will gain a competitive advantage. Quite simply, having your message at the top of the inbox makes[...]

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  • What is the level of disengagement from your emails?

    The majority of our clients are very focused on how they are engaging with recipients. Whether it is looking at open rates, click rates or effective rates across one mailing or multiple[...]

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  • SIIA CODiE Awards 2009

    I'm just returning from the SIIA's 2009 Software Summit and CODiE Awards gala in San Francisco. Even with the slowdown in the economy, I continued to hear story after story of software companies[...]

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  • Silverpop Masterclass 2009

    Silverpop is hosting its 5th Annual Masterclass event next week for B2B and B2C marketers. The event is aimed at helping marketers boost results and prove their value to the bottom line,[...]

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  • Should You Use Rich Media in Email Messages?

    Rich media, like Flash and video, is immensely popular in Web-based communications. If a picture is worth a thousand words, isn't animation worth, well, something significantly larger? [...]

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  • B2B Email Marketing Gone Wrong (a.k.a. This Is Not SPAM)

    Kudos to Mark Brownlow at Email Marketing Reports for helping us laugh at ourselves and a few of those "bad practices" we all try to avoid (yet still see all too often) in B2B email marketing.[...]

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  • Improving your Lead Nurturing Programs

    This week I presented at Internet World on behalf of the IDM on the benefits of using Lead Scoring and Lead Nurturing as strategies that can help B2B marketers to efficiently qualify and[...]

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  • Deliverability Alert: Bell Canada Internet Subscribers May be Switching Email Addresses

    Bell Canada recently changed its residential Internet service provider division name from Sympatico to Bell Internet. Customers will be able to keep their existing @sympatico.ca address,[...]

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  • Does Your Marketing Department Own Transactional Emails?

    The title of Silverpop's most recent Webinar says it all: "Transactional Emails: Loved by Recipients, Neglected by Marketers." In this Webinar (view below), Silverpop Product Marketing[...]

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  • Silverpop at Internet World 2009

    Silverpop is going to have plenty of presence at Internet World this week with no less than three people holding sessions at the show as well as our stand at E7087. Look out for the following[...]

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  • Social Media attracting Baby Boomers

    Social Media has been a big topic in marketing for a while now. Last month, Forrester released a report showing that more than 50 percent of marketers planned to increase their investment[...]

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  • Sophisticated Marketing Automation Closes the Loop and Boosts Marketing's Stature

    Though we're in a recession, the pressure for B2B marketers to deliver more and better qualified leads to sales hasn't changed. And often, this process requires more than reevaluating and[...]

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  • The 6th IDM B2B Marketing Conference

    I was fortunate to be part of a debate for the 6th IDM B2B Marketing Conference looking at how companies can “survive and thrive in turbulent times”. The day was jam packed[...]

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  • The Beginnings of Location-based Marketing?

    Google recently announced a new service called Latitude, which zeroes in on the geographic location of mobile phones to let your friends know where you are, and vice-versa. (You can read[...]

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  • Welcome to Silverpop's EMEA Engagement Marketing blog

    Before we start our regular content, I wanted to welcome you to Silverpop’s European focused blog! The blog is available in both English and German and our aim is to generate discussion[...]

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  • Don't Fear the Unsubscribe!

    The unsubscribe is perhaps the most misunderstood and ignored element of an email program. But given that a best practices unsubscribe process minimizes damage to your brand, aids deliverability[...]

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  • The Best Protection Against Spam

    There are a lot of ways to avoid spam, but our new president may have figured out the best approach of all: Never give out your email address. Seriously, this New York Times article provides[...]

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  • The Death of Voice Mail

    This doesn't really apply to what we all do, but I found this recent article appearing in The New York Times very interesting, and demonstrative of the fundamental shifts taking place in[...]

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  • Revenue Velocity - A New Measurement for Lead Generation Success

    In almost every discussion around lead management, the question arises as to which metrics are the most important to measure success. Recently, I participated in a Q&A with Craig Rosenberg,[...]

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  • Who Forgot the Best Practices?

    I recently received an email from a company whose product we happen to use within our organization. The message was pretty enticing (kudos on this point), so I downloaded the white paper[...]

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  • The Rules of Engagement Marketing

    With the rise of Web 2.0 and online social networking, an exciting new age in marketing has arrived in which interacting and building relationships with customers is key to delivering unprecedented[...]

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  • ReturnPath Introduces New RoadRunner Feedback Loop

    RoadRunner announced on March 16, 2009, that its new feedback loop offering is now in place. ReturnPath, which powers the feedback loops for other major ISPs such as Comcast and Cox, announced[...]

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  • Why Email Needs to Become More 'Social'

    To answer my own question from my recent blog post "Have Social Networks Killed the Birthday Email?" I say no, they haven't. In fact, the birthday email, the anniversary reminder and similar[...]

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  • Real Time-to-Value Important for Marketing Automation Solutions

    B2B marketers and their CFOs have always paid great attention to ROI metrics. They know precisely the amount of money they have invested in a solution or service and they evaluate the success[...]

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  • Tip of the Week: Determine the Score, First

    The tip this week comes from our Client Care Specialist in the London office, Greg Staunton. Greg has a Master's degree in Marketing and more than six years of implementing lead management[...]

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  • Have Social Networks Killed the Birthday Email?

    We all know how the Web and email have changed the way we communicate with each other and with companies, but the light bulb really went on for me when I looked at the ways friends, co-workers[...]

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  • Recent Interview on the State of Email Marketing

    I recently spent some time with the folks at eMarketer, who interviewed me about my thoughts on email marketing. They just published a sizable excerpt from the interview, and I think it[...]

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  • Apple Retail Stores Go Green(er) with Transactional Email Receipts

    Apple just continues to do cool stuff. The other day I was at my local Apple retail store buying a (ridiculously overpriced) case for my iPhone. Its checkout process is nifty. I was most[...]

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  • B2B Tip of the Week

    The best ideas are oftentimes the simplest. They seem to make so much sense once you review the issue before you. Then, they make you wonder how you missed it before. The recent ah-ha[...]

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  • Email Marketing Best Practices: Sometimes, 'It Depends' Is the Right Answer

    There’s one thing there's no shortage of in the email industry: Opinions on the best way (meaning "the only way") to do email marketing. Three examples of hot debates: Does single[...]

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  • 5 Tips to Improve Efficiencies Using Lead Management Solutions

    As the economy takes its toll on marketing resources, it is well worth taking a look at how marketing organizations can further leverage their technology investments to improve day-to-day[...]

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  • Recession Email—Too Much of a Good Thing?

    I read an interesting article in eMarketer about the popularity of email among retailers during this past holiday season. Advertising agency Smith-Harmon found that retail email marketers[...]

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  • A Great Overview of the Social Universe

    My colleague Loren McDonald recently presented a session to a group of our executives, and I was struck by one of the graphics he shared. It's a great visualization of the multifaceted and[...]

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  • Six Tactics to Make Your Email More Shareworthy

    Even though sharing email content with social networks and sites is still a new concept for most people, enlisting your subscribers to spread your message to their networks is rapidly becoming[...]

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  • Why I Love A/B Page Testing and Optimization

    People who know me know I'm a big fan of testing. You never know for sure how people are going to respond to your emails and landing pages unless you test, and seemingly insignificant differences[...]

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  • Major Message from TFM: "Don't Shout. Engage"

    I love metaphors. I think they are a useful approach to explaining new concepts such as those in B2B lead management. One of my favorite metaphors of late is from my friend (and Silverpop[...]

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  • A Brief History of Marketing

    For an entertaining and enlightening review of how the world of marketing got to where it is today, this video by a German ad agency tells it all in three minutes. [...]

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  • B2B Thought Leadership with Bret Starr

    Through these special blog postings, our goal is to offer advice and insights from top BtoB marketers. Recently, Bret Starr, partner, Starr Tincup, responded to our questions. You'll learn[...]

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  • Emailers Not Targeted in New FTC Report on Behavioral Advertising

    The U.S. Federal Trade Commission just came out with an important new report outlining its recommendations on how advertisers who use behavioral targeting—the tracking of individual consumers’[...]

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  • It Is (Sales) Opportunities that Matter

    I'm asked quite often what one metric is the most important in defining marketing's success, and I believe it would have to be the number of opportunities created for the sales organization.[...]

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  • 'Shareworthiness': The Latest Email Challenge and Opportunity

    I recently returned from the second annual Email Evolution Conference (EEC), where presentations, panel discussions and personal conversations showed that marketers are beginning to understand[...]

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  • The World is Changing ...

    I just got back from a fantastic week at my favorite conference, TED. One of the best parts of this conference is the way it reframes the standard view of the world and puts a much broader[...]

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  • Lead Management Is...Here

    According to a new study by the DemandGen Report, B2B marketing budgets are shifting to lead generation and lead management solutions in 2009. This is good news, but it isn't exactly new[...]

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  • Positioning: How Your Emails Differ From Your Competitors

    As customers become increasingly inundated with more and more messages from more and more communications channels, marketers will have to tighten up their messages to ensure they connect[...]

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  • What Is Your Email Value Proposition?

    Making your email messages stand out from the clutter in your recipients' inboxes is going to be even more of a challenge this year, if marketers do as some predict and send more email in[...]

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  • B2B Thought Leadership with Craig Rosenberg

    Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. Recently, Craig Rosenberg, author of the very popular and sometimes, irreverent, B2B[...]

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  • Why Email is the Template for Twitter Success

    I've become a big fan of Twitter, the short-message communication channel that lets you broadcast 140-character messages to a wide range of readers. It's one more channel for communicating[...]

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  • Landing Page Testing: A No-Brainer Just Got Easier

    Last week, we began rolling out the newest version of our Landing Pages application. Not only did we add three new social networks to our Share-to-Social capabilities&mdash:Bebo, Delicious[...]

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  • Do Your Emails Have a Personality?

    Think about the emails that you subscribe to. Which newsletters and promotional emails do you anticipate, open as soon as they arrive and value the most? I'll bet that most of them have[...]

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  • Five Deliverability Questions You Should Ask Every ESP

    Today's smart marketers want to engage their customers in new ways, and that means avoiding deliverability issues that stop your communication efforts dead in their tracks. Finding the right[...]

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  • When and Why Did I Subscribe to Your Emails?

    Mark Brownlow of the blog "Email Marketing Reports" had a great post recently ("What you say ... what you communicate") about companies that use justification language[...]

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  • Your Email Marketing To-Do List for 2009

    Is email marketing all about tactics? No, of course not. But you might think so if you looked at the inventory of speeches, articles and blog posts from throughout the industry. Tactics[...]

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  • B2B Thought Leadership with Jonathan Salem Baskin

    Through these special blog postings, our goal is to offer advice and insights from top BtoB marketers. Recently, Jonathan Salem Baskin, a veteran BtoC and BtoB marketer with more than 20[...]

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  • Users Don't Want Ads in Social Networks

    Despite the growing popularity of online social networking, these social networking sites remain largely untapped by online marketers. And, it appears people like it that way. According[...]

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  • Big Day Online Expected as U.K. Shoppers Hunt for Bargains

    After braving the cold weather and crowds to research holiday bargains over the weekend, British shoppers are expected to log on to the Internet and order their gifts, with yesterday's "Mega[...]

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  • B2B Marketers Still Marketing

    There's rarely any good news on the financial front these days. So I was pleased when I saw a recent article by Direct Magazine's Ken Magill indicating that 79 percent of surveyed executives[...]

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  • B2B Thought Leadership with Jay and Carlos Hidalgo of the Annuitas Group

    Through these special blog postings, our goal is to offer advice and insights from top BtoB marketers. Recently, brothers Jay and Carlos Hidalgo, founders of The Annuitas Group, responded[...]

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  • Why We Click the Spam Button

    We're mad as heck and we're not going to take it anymore. At least, that's what the results of our recent study, "Spam: What Consumers Really Think," seem to show. To find out why people[...]

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  • B2B Thought Leadership with John Coe, President and Founder, Sales & Marketing Institute

    Through these special blog postings, our goal is to offer advice and insights from top BtoB marketers.  Recently, John Coe, president and founder of the Sales & Markeitng[...]

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  • Poof, 2/3 of the World's Spam is Gone ...

    I find this surprising but also encouraging and exciting. Score one for the good guys. Last week a major Web hosting service that Internet security experts say hosted organizations responsible[...]

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  • Silverpop Now with Integrated Firefox Rendering

    Jeff Dernavich, Silverpop's director of product management, told me some great news today that I wanted to share. Email deliverability provider and Silverpop technology partner Pivotal[...]

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  • The Next Step in Social Email Marketing: Sharing Landing Pages

    Last month, we rolled out a shiny new feature we dubbed “Share-to-Social,” which enables email recipients to click a button in an email to share their favorite messages with[...]

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  • A Little Email Humor ...

    Email marketing is a serious topic but every once-in-a-while it’s good to break things up with a bit of humor. In fact, when I came across this genuine, bona fide email joke, I felt compelled[...]

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  • Why Email Marketers Need to Build Trust

    If you're an email marketer, you're probably wondering how you're going to make your budget numbers this year, what with financial-market turbulence, credit crunches and gloomy holiday spending[...]

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  • Do Your Emails Create Value Beyond Just Selling?

    I've been thinking a lot lately about the role of email marketing, particularly in an environment of growing customer control, emerging communication channels and the current global economic[...]

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  • B2B Thought Leadership with Russell Kern, President, The Kern Organization

    Through these  special  blog postings, our goal is to offer advice and insights from top BtoB marketers.  Recently, I had a conversation with Russell Kern, president of[...]

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  • AARP: Another Sign That Email Is Alive and Well

    During the last few years, many pundits have written articles and blog posts about the death of email. Yet, starting earlier this year we’ve had a plethora of industry folks (including[...]

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  • Transparency Essential as Online Retailers Embrace Social Media

    Rosetta just came out with an interesting study covered by DMNews that really caught my attention. According to the interactive marketing agency, 59 percent of the top 100 U.S. online[...]

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  • Bailout Tips for Your Lead Management Efforts

    The election season is here. Early voting is taking place in most states and the main interest of voters is the economy. Unsurprisingly, the economy is a top concern for BtoB marketers as[...]

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  • Start Your Email Program Over from Scratch? I Dare You!

    The Email Experience Council (eec), an email-industry trade and education organization, has a great series of blog entries called "Double Dog Dares" that challenge marketers to break away[...]

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  • Pacify Now, Close Later: The Value of Lead Nurturing Part II

    Research firm MarketingSherpa says12.5 percent of leads are genuine, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they[...]

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  • The New Spam

    At a recent conference, one of the VPs at Epsilon (another email service provider) said something that really stuck with me. "Irrelevance is the new spam." Kinda' catchy ...[...]

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  • An Interesting Finding About Forms

    We just completed a fantastic benchmark study (maybe the first) on BtoB lead metrics. One of the findings that really stood out to me reveals an interesting detail about how people fill[...]

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  • Social Networking—Email Goes Truly Viral

    Most of us at one time or another been forwarded a great email campaign, or have passed one along ourselves. But as email marketers, we know that creating a successful viral campaign is[...]

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  • Pacify Now, Close Later: The Value of Lead Nurturing Part I

    Determining what stage in the buying cycle each lead is at and moving those deemed ready-to-buy to sales is lead scoring. But what happens after the scoring process, to all the leads that[...]

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  • Do Your Emails Need Ketchup?

    While on vacation recently, I had one of the best hamburgers I've ever eaten: a Kobe beef Havarti cheeseburger with ripe red tomatoes, caramelized onions, wild arugula and, of course, Havarti[...]

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  • Metrics Matter More These Days

    A report just published by JupiterResearch found that measurement is the top challenge for online advertisers, and the top agency differentiator for advertisers looking for an agency. Savvy[...]

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  • New Study Reveals Top Clients Used to View Email Marketing Messages

    An interesting new report answers a question most email marketers would love to know: which specific email clients are recipients using to view their messages? The report, issued this month[...]

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  • Options to Make the Holiday Selling Season a Little Brighter

    I was at Shop.org's annual conference last week, and found some retailers expressing concern about holiday sales. The economy is weighing heavily on everyone's shoulders. Not surprising.[...]

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  • Virginia Overturns Spam Conviction—Understanding Why

    When I heard that the Virginia Supreme Court had overturned notorious AOL spammer Jeremy Jaynes' 2003 conviction for violating the state's spam law, my first reaction was, "What were those[...]

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  • SpamZa: A Compelling Case for Double Opt-In

    If you’re on the fence about double opt-in, here’s a reason to consider it. A “spam your enemies” Web site recently sprung up that caused a stir in the email marketing[...]

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  • Actionable Dashboard Reports = Enhanced Lead Management Solutions and Happy C-Suite Executives

    As we all know, marketing greatly impacts the success of a company. Yet, measuring marketing effectiveness has never been easy for BtoB marketers and their bosses. At the beginning and end[...]

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  • Should You Remove or Retain Nonresponders?

    My Email Insider column last week reviewed three major disagreements over basic email practices within the marketing community, but the one that sparked the most conversation was the debate[...]

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  • WSAPIs -- The Marketer's Invisible Workhorse

    We read, with great interest, fellow lead/marketing automation vendor Eloqua's announcement that it just introduced its first Web Services Application Programming Interface (WSAPI). Their[...]

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  • Are You Failing the Email Administrative Basics?

    I recently opened a promotional email from my favorite business publication (I subscribe to the offline version). This email was promoting one of the publication's sister brands. Since I've[...]

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  • Online Ad Spending Stat Yields Surprises

    I saw this recent stat from global market intelligence firm IDC and two things stood out. First, I’m frankly shocked at how low online is as a percentage of total ad spend in this[...]

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  • Even Good Email Senders Have Bad Days

    According to a recent study by deliverability provider Return Path, commercial emailers who apply best practices get deliverability rates of 88 percent, compared to 56 percent for well-intentioned[...]

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  • Hello and Welcome to Email in a Web 3.0 World

    Greetings! I'm Loren McDonald, vice president of industry relations here at Silverpop. Some of you may have read my articles in the Silverpop newsletters, Email Insider column or various[...]

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  • Lead Management Scores Again

    I recently re-read BtoB Magazine's first-ever Lead Generation Guide and it reminded me how important lead management is in the world of BtoB marketing. All the factors of a "perfect storm"[...]

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  • Using Email to Increase ROI of Search PPC and SEO

    If you are like many BtoB marketers, search pay per click (PPC) programs like Google AdWords are a significant part of your marketing budget. BtoB marketers with an annual budget of $1.2[...]

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  • Online Marketing in Asia Pacific: Thoughts from ad:tech Singapore

    Time flies in this world of digital marketing. Less than one month ago, Bill Nussey and I were speaking at the inaugural ad:tech show in Singapore. As opposed to many of the US-based shows[...]

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  • The Latest Challenge for Mobile Marketing

    When chatting socially with someone between the ages of 16 and 25, I often steer the conversation toward their online habits. What sites do they visit? How much time do they spend online?[...]

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  • Which Country Is the Most Spammed?

    If you had to guess which country in the world is the most targeted by spammers, the results might surprise you. According to figures recently released by Web security firm MessageLabs and[...]

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  • When "Winning" Is Really Losing

    Winning is good until you realize you really lost. Winning new business is fantastic, but failing to nurture and satisfy your existing customers can become the mother of all losses. It's[...]

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  • Actions do speak louder than words, but...

    Actions may speak louder than words, however they don't replace them. In the world of Lead Scoring, you need both. The actions of your lead become the validating component of a balanced[...]

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  • What Does the Recession Mean to Online Marketers?

    A common discussion among business executives these days starts with the question: How is the recession affecting your business? Are you seeing a slowdown in the demand or growth? For marketers,[...]

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  • Email Marketing Gaining Ground in APAC

    Email marketing is fast becoming a key tool for reaching consumers in the Asia Pacific region, according to a survey of more than 1,100 participants conducted in February by Return Path[...]

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  • Data Collection is the Starting Point of an Effective Lead Scoring Model (Part II) By Bryan Brown

    Uncontrollable data (non structured): At times marketing will not have control over the way certain data is collected and brought into the marketing database. This is typically the case[...]

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  • The Paradox of Privacy

    I don’t usually dabble in psychology in my blog, but a recent post in the New York Times blog “Bits” really caught my attention. According to some recent research about people’s attitudes[...]

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  • Data Collection is the Starting Point of an Effective Lead Scoring Model (Part I) By Bryan Brown

    Data collection is the start of an effective lead scoring model (LSM). This is a given for the advanced lead scoring guru, but for everyone else this is the often overlooked beginning point[...]

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  • Online marketing in Asia

    I'm blogging live here from the ad:tech conference in Singapore. My colleague, Will Schnabel, our vice president of international markets, and I are both speaking at the conference. Kudos[...]

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  • Are You Still CAN-SPAM Compliant?

    This blog post from Bill Nussey provides clarification of the new CAN-SPAM Act rules, which go into effect July 7th. MESSAGE FROM BILL NUSSEY CEO, Silverpop Are you Still CAN-SPAM Compliant? As[...]

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  • Sales and Marketing - Where is the Love? By Loren McDonald

    Marketing and Sales still don't understand each other. A new study by the CMO Council and summarized by MarketingCharts confirms what we all already know, which is these two critical corporate[...]

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  • Welcome Two New Voices to the Lead Management Blog-o-Sphere!

    I'm pleased to announce that two of my colleagues will be joining me on Demand Generation Strategies. Loren McDonald, Silverpop vice president of industry relations and Bryan Brown, co-founder[...]

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  • Study Reveals Email Tactics of Top U.S. Retailers

    Silverpop uncovered some interesting results when it recently joined with Internet Retailer magazine to conduct research for the “Top 500 Guide” profiling the largest 500 U.S. retail Web[...]

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  • Email: A Bright Future for a Venerable Channel

    Despite the rise of Web 2.0 and other emerging communications methods, email remains stronger than ever, according to an April survey conducted by market researcher Ipsos for online reputation[...]

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  • Calling All Transportation Marketers

    Earlier this week, I was fortunate enough to participate in the annual Transportation Marketing & Communications Association's (TMCA) conference and marketing expo in Jacksonville Florida.[...]

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  • BtoB Notes from Silverpop’s Sixth Annual Digital Marketer Conference

    Recently, Silverpop hosted its Sixth Annual Digital Marketer Conference in Stone Mountain, Georgia. The conference included a stellar line up of industry power houses who educated BtoB marketers[...]

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  • Automated Marketing Solutions Mean More for Less

    Though automated closed-loop marketing was once thought to be just about uniting sales and marketing teams, its benefits extend much further. As outlined in the latest Aberdeen Group Report,[...]

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  • Lead Management Offerings Can Make Sure Your Second Quarter Results Are Better Than Your First

    According to a new survey, http://directmag.com/news/layoffs-freezes-dm-employment-0416/, by Bernhart Associates, sales tops the list of positions likely to be in the highest demand during[...]

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  • Using Lead Management to Tighten Your Marketing Strategy in a Down Economy

    If you are a conscious marketer, you've either heard the U.S. economy is in a recession or heading toward one. Neither end of the spectrum is positive. Therefore, I'm sure you're wondering[...]

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  • It Doesn’t Require a PhD to be a Marketing Hero

    For those of you who do not know me that well, I spent over 12 years in management consulting with Accenture. (Yes, I was one of the original And-roids as our competitors used to affectionately[...]

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  • Advertising Privacy Concerns Are Rising Again in New York

    It seems that once or twice a year, a politician somewhere decides that Internet users are being exploited when their personal information is passed around between advertisers without their[...]

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  • Goodmail Makes Email as Legal as Paper

    Our friends at Goodmail recently announced an extension to their certified delivery program called Goodmail CertifiedEmail Paper Suppression. (You can read about it here.) I’ve been in the[...]

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  • Lead Scoring Has Grown Up

    Lead scoring sure has come a long way. As highlighted at the DMA B-to-B Marketing Conference earlier this month (you can read my thoughts here), the majority of discussions, sessions, or[...]

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  • Lights Out Marketing

    For those of you who missed it, the annual DMA B-to-B Marketing Conference was held this week in Orlando, Florida.  The title for this year's event was New Marketing Techniques (Leads[...]

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  • Creativity Versus the Machine

    For the last 10 years or so, I've had the privilege of sharing my observations on creativity and innovation in growing businesses with one of entrepreneurship classes at Harvard Business[...]

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  • A Very New and Very Cool Idea for Mobile Marketing

    In my last post, I said mobile marketing would take on forms that we can't predict. Well, I read about just such a new approach in a Feb. 25 article in The New York Times. Most of the ideas[...]

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  • Mashups for Marketers

    Possibly by now you have heard the buzz around mashup technologies, and how they are providing end-users with new and enhanced ways of viewing information from various systems. Or, as one[...]

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  • Update on the Mobile Marketing Revolution

    Does anyone remember back in 2005 and 2006 when mobile marketing was supposed to redefine every aspect of the marketing world? SMS would be delivering all our marketing messages. WAP (mobile-specific[...]

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  • Marketing a SaaS Company

    Marketing is definitely not what is used to be. The days of spending months planning, designing, executing and monitoring over-analyzed campaigns are gone. They are quickly being replaced[...]

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  • East Coast Swing

    Last week I took a four-day trip to the East Coast to visit Vtrenz customers in New England and New York, and to learn of further opportunities to improve the services of our organization.[...]

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  • The Art of BtoB Selling

    I was intrigued by a short article in the January 28 edition of The Wall Street Journal, page B3, which highlighted a discussion with Ram Charan, the well-known management consultant. A[...]

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  • Microsoft Expands CRM Program

    Taking a big step closer toward becoming a major player in the on-demand application space, Microsoft has begun testing its hosted CRM product, Dynamics CRM Live, through its second early-access[...]

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  • Is Email Taking Over Your Life?

    Another guest posting that contemplates the future of email, from my colleague, Scott Voigt... From Scott: It dawned on me the other day, that I spend more time with my inbox than I do[...]

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  • Stalking or Selling?

    “Hello, I just noticed you were browsing our page on Widgets, and was wondering if I could answer any questions you may have.” “Um, no, I’m OK for now, but I’ll call you if I’m interested[...]

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  • Industry Vet Loren McDonald Joins Silverpop

    I am excited to announce that one of the most respected email marketing executives, Loren McDonald, has joined the Silverpop leadership team, serving as vice president of industry relations.[...]

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  • Contemplating the Future of the Inbox

    I've been inviting my colleague, Scott Voigt, our head of product marketing, to put together some guest blogs over the last few months. I am pleased to include his first blog entry below... From[...]

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  • Industry Vet Loren McDonald Joins Silverpop

    I'm very excited to announce that one of the most respected email marketing executives has joined Silverpop. Loren McDonald has come onboard with us, serving as vice president of industry[...]

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  • Clean it Up Already!

    As marketers, we spend a lot of time and effort gathering information about our customers and prospects. But we also need to maintain that information. Data cleansing and quality are an[...]

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  • A Fresh Start in 2008

    Like many of us, I have just come out of our yearly budgeting process, a bit more worn and weary for the effort.  Budgeting is the time we move from our right brain, creative side endeavors,[...]

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  • Email vs. Social Networks

    Welcome back! I hope everyone had a great holiday and that you are all off to a wonderful New Year. It's been a while since I've posted, but a colleague sent me an interesting article from[...]

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  • Having Trouble Aligning Sales and Marketing? Part II

    Having a solid lead scoring model can not only increase efficiency and drive revenue, it can also help meet the need to further define target audience, qualification criteria, target messaging[...]

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  • Having Trouble Aligning Sales and Marketing? Part I

    With the holidays among us we should all be in the giving spirit, right? This is the perfect time for sales and marketing to get on the same page for a fresh start in 2008. You may think[...]

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  • MySpace Spam

    A colleague of mine recently received complaints from friends claiming she'd posted comments on their MySpace pages sharing a bogus coupon that was really a phishing attack. The problem[...]

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  • Google Says Spam is Slowing

    File this under the category, “I never thought I’d read this.” A recent pronouncement from Google states that the volume of spam is actually dropping for the first time. A lot of people[...]

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    Tags:
  • Keeping up With my Blog

    A reader recently commented that it would be handy to be alerted, rather than having to check, whenever a new post appears on my blog. As many of you know, I’m a big fan of RSS. For[...]

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  • Inbox 2.0

    A colleague recently sent me this post by New York Times reporter Saul Hansell to the Times' technology blog, Bits, about a new concept called “Inbox 2.0.” Hansell explores the idea that[...]

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    Tags:
  • Email is the Original Social Networking App

    'Nuf said. This simple yet insightful thought was passed along to you by John Engler from UnsubCentral, quoting Datran Media Co-founder and President Matt Keiser, who spoke at the OMMA[...]

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  • Puzzling Emails From one of my Favorite Retailers

    I like this retailer and shop at them all the time, so I will do them the courtesy of not mentioning their name. I don't remember exactly when it started, but many months ago, their weekly[...]

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  • Quotes from Michael Nutley of New Media Age

    One of my favorite speakers at the recent Silverpop customer conference in London was Michael Nutley, editor-in-chief of New Media Age, the U.K. weekly news magazine. Ignoring the standard[...]

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  • This is Not a Paid Endorsement

    One of my favorite conferences for general marketing is put together by the eMarketing Association. I've been attending and speaking at this gathering for many years. It's a small, intimate[...]

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  • The Six Levels of Content Relevance

    I always like simple but insightful models, so I made a note to share one of the better examples I've seen recently. Skip Fidura, who manages OgilvyOne Worldwide's email marketing department[...]

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    Tags:
  • Another New Term for the Email Lexicon - Unemotionally Subscribed

    Dela Quist, CEO of Alchemy Worx, a U.K.-based agency focused on email, is one of the most thoughtful (and entertaining) people in the email business. He was on a panel at our recent customer[...]

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  • Visiting London

    I'm on the tail end of a great trip to our London office to speak at our annual customer conference in Europe. The event was held at the Churchill Museum and Cabinet War Rooms, the very[...]

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  • Email Marketing is Thriving

    I was just thumbing through the recent Direct Marketing Association report, "The State of Retailing Online 2007." It's a great report filled with statistics from some of the most sophisticated[...]

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  • Salesforce.com event showcases the real products marketers dream about

    With over 7,300 participants, 185 partners and three days of sessions and keynotes, the Dreamforce event is becoming one of the dominant shows in CRM and in all of on-demand. For Vtrenz,[...]

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  • Be a Shining Star or a Dinosaur, You Decide

    Very few business processes today can give companies, large to small, a better or faster ROI then a well managed, executed and measured marketing program.  This has not always been[...]

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  • Silverpop's Unreleased Study on Subject Lines and Open Rates

    Friends and clients of Silverpop know that we love to do studies. One of our recent projects was to review a random and anonymous sample of our clients' subject lines to find which characteristics[...]

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  • Email Marketing and Relational Data

    In my previous post on using email for the lead paint recalls, I glossed over how such an email might work. The problem for retailers is that many customers will have purchased several products[...]

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  • Why Isn't Email Being Used for the Product Recalls We've Been Reading About These Days?

    Our chief technical officer, Chris Curtin, forwarded me an article from ClickZ highlighting how poorly some retailers are handling their crisis communications surrounding the recent avalanche[...]

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  • BACN--The Latest Addition to the Email Lexicon

    My colleague Elaine O'Gorman, Silverpop's vice president of strategy, recently authored an article for our clients on an emerging term in the email world called BACN. In the event you find[...]

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  • Federal Legislation Regarding Potted Meat

    Under the "too funny not to share" category, email industry veteran, Joshua Baer, the CTO of Datran Media, shared a funny story with a group recently, and I asked him if I could pass it[...]

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  • Empathy: The Key to Relationship Marketing

    Communicating with prospects and customers was much easier in the past because the number of companies and media channels trying to get their attention was much smaller.  These days[...]

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  • Email Overtakes the Telephone

    A recent study by Datamonitor has found that email has finally surpassed the telephone as the preferred communications vehicle of choice. The same study also ranked instant messaging and[...]

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  • BtoB Marketers Embrace New Media

    For anyone who thinks online BtoB marketers lead a less exciting life than their BtoC counterparts, think again. I recently read a great post about BtoB new media marketing on Valeria Maltoni’s[...]

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  • The iPhone: Has It Changed the Game for Electronic Marketers?

    Scott Voigt, a colleague of mine at Silverpop in charge of product marketing, made a visit to our office this week and brought his iPhone with him. Ironically, Scott felt like everyone[...]

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  • The Power of Brands

    I’m often amazed at how much my younger son is influenced by television advertising. A colleague shared an article with me that further opened my eyes to the power of branding, particularly[...]

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  • RSS Shows Up Somewhere Interesting ...

    I managed to sneak in a great two-week vacation this summer, but my blog posting frequency dropped off a bit. Not to fear, I'm back now and my blogging will once again be streaming forth[...]

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  • Awesome Technology, but be Careful

    Silverpop has a cool company tradition where the entire company attends a newly released techie movie during work hours. We saw “The Bourne Ultimatum” and it was fantastic! As[...]

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  • Utilize Transaction Communications to Increase Customer Value

    Consumers are bombarded with nearly 4,000 advertising messages per day coming from sources such as billboards, radio, TV, email, direct mail, indoor advertising, outdoor advertising, banner[...]

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  • Extensive RFP Processes Don’t Make Sense for Most SaaS Purchases

    Many companies over the past few years have failed to develop a quicker, more agile decision making process for Software-as-a-Service (SaaS) products, and I believe they are actually hurting[...]

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  • Marketing - It's All About Measurement

    Since I became interested in direct and database marketing 15 years ago, I have been on a quest to continually improve the effectiveness of direct marketing methods. A common theme holds[...]

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  • Does Email Still Matter?

    I was recently on a great discussion thread about the future of email--how important is email to the future of interactive marketing? Here was my contribution to that discussion: The ability[...]

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  • Google Buys Postini

    Google has made yet another acquisition (this is number 20 in 2007), and it's one of the biggest yet. On Monday, Google announced it was buying out anti-spam company, Postini. Widely[...]

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  • Now, For Something a Little Bit Lighter ...

    It turns out Hawaiians have a very different view of spam than most of us here on the mainland. It's true. First and foremost, Spam is something you eat in Hawaii, not something you filter.[...]

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  • Will Arrest Stem Tide of Spam?

    Legitimate email marketers, anti-spam groups and beleaguered recipients got a bit of good news with the arrest last week of a man described as one of the world’s most prolific spammers. Robert[...]

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  • Google Acquires Feedburner

    Feedburner, one of the earliest players in the RSS world and one of the most well known, was recently purchased by Google. You can read the first-hand account in the official Feedburner[...]

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  • People Are Getting Used to Spam

    Good news from the latest Pew Internet & American Life Project. You may recall that these folks perform an annual survey on how people use the Internet. It has become the benchmark for trends[...]

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  • Vtrenz, a Silverpop Company

    It's been two weeks since the announcement that Silverpop, a leading email service provider, acquired Vtrenz. We are very excited about the merger and know it will be a win-win for all parties[...]

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  • Everything Just Changed …

    Google buys DoubleClick for $3.1 billion. Yahoo buys Right Media for $725 million. WPP buys 24/7 Media for $650 million. Silverlake Partners buys Acxiom (which owns the old Digital Impact)[...]

    Continue Reading »

  • The Lead Management Business

    Today, Silverpop made one of the most important announcements in its history. I am pleased to share with my blog readers that Silverpop has acquired Vtrenz, one of the key leaders in the[...]

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  • Report from the eMarketing Association 2007 West Conference

    I'm a week or so late in posting on one of my favorite conferences, the eMarketing Associations annual West Coast conference. I missed the second day of the conference this year because[...]

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  • Internet Marketing is Exploding. No Way?!

    I was trying to think this morning about hot marketing trends and all I could think of was the internet.  I tried to think of other hot topics, but the fact-of-the-matter is that[...]

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  • What Everybody Ought to Know About Bounce Management

    We have all felt the pain of rejection (for me it was too often in high school). In marketing to the B2B world, it has become absolutely imperative to learn from it. This becomes oh so true[...]

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  • What does Web 2.0 mean to you?

    I have to admit that I was in the dark on the true meaning of 'Web 2.0'.  It sounds so technical, almost like a development platform or programming language.  But, in reality,[...]

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  • Data Segmentation: Knowing Your Customers and Prospects

    I’ve got data segmentation on the brain. I am helping put together our April newsletter which will be coming out towards the end of the month. The topic: data segmentation. So naturally,[...]

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  • Nearly One-third of U.K. Retailers Break Email Privacy Laws

    More than three years after it became law in the U.K., nearly a third of retailers still don't comply with the EU Directive on Privacy and Electronic Communications, U.K. direct marketing[...]

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  • Ease-of-Use = Sanity

    I’ve been using several different software applications for various projects I am working on and have discovered a new pet peeve.  I hate applications that are hard to learn and/or[...]

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  • Google Buys DoubleClick for $3.1 Billion

    The big news this weekend is Google's acquisition of DoubleClick for $3.1 billion--reportedly beating out Microsoft and Yahoo for one of the top online advertising providers. The media is[...]

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  • Are you TYPICAL?

    A few weeks ago, we attended a large Microsoft Dynamics customer conference, Convergence 2007. As an exhibitor we conducted an experiment to see how many attendees could relate to being[...]

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  • Fill your CRM tank with premium

    "Fill your CRM tank with the fuel that sales reps are screaming for access to, and the value of your CRm investements will dramatically increase."  Jim Dickie, CRM Magazine I[...]

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  • B2B Lead Generation is a Hot Topic

    It seems no matter where I look, B2B Lead Generation is the topic.  Today I read an article in B2B magazine titled, 'B-to-b 'lead generation' efforts lacking in energy'. Not surprisingly[...]

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  • Can-Spam Revisited

    Yesterday, I read an interesting, and potentially daunting, column highlighting possible changes in Can Spam 2003 Act. A Congressional committee may begin hearings to determine if changes[...]

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  • RSS on the Rise

    A recently released report from Forrester Research shows a sharp rise in the use of RSS among marketers. According to the report, "Interactive Marketing Channels to Watch in 2007," 40[...]

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  • The 4 Ps: Are they irrelevant?

    I was reading an interesting article in 1to1 Magazine (Jan/Feb 2007 edition) a few days ago.  I’m a little behind on my reading because things are busy here in the office, but[...]

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  • New Study--Consumers Want an Unsubscribe Button

    A new study from marketing research firm Ipsos and the Email Sender and Provider Coalition provides a great insight into how consumers are viewing the email marketing landscape. Direct Magazine[...]

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  • Experimenting Online – Honesty and Good Conversations Mixed in with a little Searching and Targeting

    In today’s Web 2.0 world, customers truly wear the pants in the relationship with their product and services provides.  And they like it that way.  They want their opinions[...]

    Continue Reading »

  • Lead Score and Activity Alerts: One in the same?

    The concept of marketing and sales alignment has been a hot topic of late.  You have probably received at least a handful of communications, webinar invites or even attended conferences[...]

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  • Marketing and Sales Alignment

    Vtrenz is busy getting ready for a huge webinar event with the AMA (American MarketingAssociation). The American MarketingAssociation is one of the largest professional associations for[...]

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  • Are Standardized Metrics the Answer to Deliverability?

    The Email Experience Council has come out with an interesting new report assessing the state of email metrics and bounce management. In a nutshell, the study reveals that senders vary widely[...]

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  • Email All Grown Up?

    Contrary to concerns that slowing growth could indicate a declining interest in email, a new Forrester Research report concludes that email is still going strong and has merely steadied[...]

    Continue Reading »

  • What Exactly is Mobile Marketing?

    When asked about mobile marketing, many email marketers immediately jump to the idea of targeted outbound SMS messaging. And, if they think about it for a while, they also mention transactions[...]

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  • More than Meets the Marketers Eye

    Do you ever get stuck in stealth mode?  Plugging away at your deliverables and forgetting about the big marketing picture?  I have to admit that I’m guilty.  But over[...]

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  • Pragmatic Marketing

    Vtrenz had the opportunity to participate in a briefing with Adam Sarner (Gartner) this week.  Will Schnabel described Vtrenz’ marketing style as “pragmatic” and it’s[...]

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  • Taking BtoB Email to the Next Level

    For years, BtoB email marketing has lived in the shadow of its larger sibling, BtoC email marketing. The volumes traditionally have been smaller, and the sales process usually more complex,[...]

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  • To Double Opt-In or Not

    In a recent conversation with an anti-spam advocate over the best way to stop unwanted messages, he suggested to me that all the challenges in his industry and mine would go away if emailers[...]

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  • New MarketingSherpa Data Points to Importance of Creative

    In its usual great job of uncovering interesting facts and sharing them with marketers, MarketingSherpa has just released its latest information about how online consumers are viewing their[...]

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  • Why Marketers Get Kicked Out of the Inbox

    Internet security site Dark Reading has a great article about seven common mistakes legitimate companies make when sending marketing email that can lead to their messages being falsely labeled[...]

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  • U.K. Enacts New Regulations Affecting Emailers

    If you send email in the United Kingdom take note. In an effort to fight spam, the U.K. recently put new laws into effect that require companies to disclose sender information in their[...]

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  • Spam is on the Rise Again...

    By all accounts, spam is on the rise again. You can hear it in the numbers being quoted by the well-known anti-spam companies (they seem to agree that it has almost doubled over a year ago)[...]

    Continue Reading »

  • Advertising on the Mobile Phone...

    The New York Times published a thought-provoking article (requires free log-in) on mobile phone ads. I've shared my thoughts on mobile advertising before, and as the debate rages on, I'm[...]

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  • Will Microsoft Bombshell Change Email Marketing?

    Newsflash: the new 2007 version of Microsoft's Outlook email tool no longer uses the engine in Internet Explorer to display HTML email. Instead, it uses the somewhat simpler HTML rendering[...]

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  • Email 2.0

    I had the honor of participating on a panel about Email 2.0-- the next generation of technologies available to email marketers--at the Email Insider Summit. As many of you who have followed[...]

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  • Great Tips on Email Creative

    When Silverpop released its study, "Email Creative That Works," I was excited see creative best practices that were truly measured rather than subjectively recommended. At the Email Insider[...]

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  • List-Unsubscribe

    Josh Baer, founder and CEO of Skylist, commented on my AOL unsub post and shared the URL of a site focused on the very issue I raised with Charles Stiles of AOL. It's a technical site, but[...]

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  • Incremental Value

    David Baker, of Avenue A/Razorfish, did his usual smash-up job at the Email Insider Summit. Along with his co-presenter, Gareth Morgan from Intercontinental Hotel Group, David raised the[...]

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  • AOL on an Opt-out Button

    At the Email Insider Summit, I had the opportunity to ask AOL Postmaster Charles Stiles about one of my favorite topics: an opt-out button. The problem is that the "spam" button is used[...]

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  • Some New Perspectives on Spam and Deliverability

    You can't have an email conference without discussing the scourge of our industry, spam, and the Email Insider Summit was no exception. The topic came up a few different times. Here are[...]

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  • Forty-nine

    If you are not familiar with the Email Insider Summit, it's pretty much as its name describes. A group of 100 or so of the top email folks in the country get together to share ideas, network[...]

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  • To Video or Not to Video; That is the Question

    Steve Smith recently wrote an article for MediaPost's Mobile Insider citing recent Nielsen study findings that video makes up less than 1 percent of iPod usage. Wow. That got me thinking.[...]

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  • Why I Love SaaS

    What is SaaS, you ask? It's an acronym for "software as a service." SaaS is beginning to replace terms like ASP (application service provider), hosted software, etc., that describe software[...]

    Continue Reading »

  • Report From ad:tech

    If you measure the momentum of an industry by how many people you have to squeeze by on a tradeshow floor, then interactive marketing as evidenced by ad:tech, is on fire. The conference[...]

    Continue Reading »

  • Email Marketing ROI More Than Double Other Online Marketing

    For those who haven't heard, the Direct Marketing Association recently released some pretty astounding numbers surrounding email. In its latest Power of Direct economic-impact study, the[...]

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  • Great Stats on Interactive Marketing

    We've all seen interactive marketing statistics in one form or another, but The New York Times has just published a good article on click fraud that condenses these stats nicely (Marketers[...]

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  • I Really Hate Spam, Especially from Real Brands …

    Remember the Gevalia Coffee issue back in April 2005, when Kraft Foods was sued by a small California ISP for allegedly spamming its Gevalia coffee brand in violation of CAN-SPAM? I blogged[...]

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  • Judge Denies Request to Suspend Spamhaus Domain

    The U.S. judge overseeing the lawsuit against the anti-spam group Spamhaus has thrown out a proposed order that would have directed the group charged with assigning Internet domain names[...]

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  • Content Filters no Longer Matter as Much

    During one of my presentations at DMA06 in San Francisco last week, an altogether common question was raised: Can words like "free" cause email messages to be unduly filtered as spam? In[...]

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  • Individual Recipient Send Timing

    As my regular readers know, I avoid using my blog as an advertising tool and only to talk about things that interest me. So I hope you all will forgive me if this entry happens to do both. You've[...]

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  • Spamhaus vs. the U.S. District Court

    Spamhaus, a volunteer anti-spam organization based in the United Kingdom, is known in the email community as one of the toughest but most widely recognized spam fighters in the world. In[...]

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  • What's the Best Day of the Week to Mail a Campaign?

    In my previous entry, I shared one of my favorite case studies from my book. The online retailer eBags experimented with sending messages at a unique time targeted to each recipient. The[...]

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  • The Best Time and Day to Send to Your List

    One of the most commonly studied topics in our space is the best time of day, or best day of the week to send an email. Clearly, if you can increase response rates simply by changing the[...]

    Continue Reading »

  • Will Patty Mail Kill Web Beacons?

    A recent blog by ZDNet's David Berlind (http://blogs.zdnet.com/BTL/?p=3697) raised an ominous question for email marketers. Could Web beacons, those invisible 1X1-pixel images we use to[...]

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  • The Best of the Best in RSS Marketing... Over Dinner

    Once again, the leaders of the RSS marketing world are getting together to take on the latest and toughest issues (not to mention, eating some great food). Silverpop is co-sponsoring a RSS[...]

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  • Mobile Content That Didn't Work Out

    Amidst a near frenzy of investment and optimism about content and marketing on mobile devices, ESPN quietly announced it is canceling its widely hyped, privately branded mobile phone service.[...]

    Continue Reading »

  • Silverpop's U.K. Customer Conference

    One of my absolute favorite things to do is to spend a day with a bunch of email fanatics. I'm pleased to report that the U.K. has more than its fair share of email fanatics (and visionaries).[...]

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  • Email Marketing in Europe

    I've just returned from a great trip to Europe. My primary reason for going was our London-based annual customer conference (more to come on that later), but I also used the opportunity[...]

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  • Why the Unsubscribe Button Matters…

    Reader Dean Collins posted a comment on my recent entry about why email marketers love the "unsubscribe button." He wonders if perhaps too much is being made of the unsubscribe button, and[...]

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  • Radical Idea for Permission

    Try wrapping your brain around this: short-term permission. As marketers, we are so anxious to build our lists that we grab every opt-in we can and hold onto it forever. But what if we[...]

    Continue Reading »

  • Update on the World of RSS

    I wanted to take a quick pulse on the world of RSS and marketing. How is it doing? What's its future? eMarketer recently published an article that suggested that RSS is much-ado-about-nothing:[...]

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  • Retail Email Continues to Deliver More Bang for the Buck

    A colleague recently forwarded me the interesting results of a new email marketing survey conducted by Internet Retailer. Not surprisingly, the survey reveals that retail email continues[...]

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  • The Death of Demographic Targeting

    Did I get your attention? Okay, so demographic targeting will never die any more than the Web will kill TV or RSS will kill email. But a recent article in Fortune magazine did get me thinking[...]

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  • Why Email Marketers Love the "Unsubscribe" Button

    I just read a great article by Rebecca Lieb for ClickZ about the new email "unsubscribe" button being tested by Microsoft. (See my previous blog entry.) In her article, Rebecca explores[...]

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  • AOL Wants to Dig for Spammer's Gold

    In the latest on the ongoing battle between ISPs and spammers, AOL reportedly is planning on sending in bulldozers to dig for gold and platinum it believes a spammer buried on his parents[...]

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  • The World of Marketing According to Teenagers

    My colleague, Chris S., forwarded me the Beloit College annual survey listing the worldviews of its incoming freshmen. Some of the items impact us as marketers and are very interesting.[...]

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  • The Announcement That Will Change Mobile Marketing

    We've all heard about 3G mobile networks over the last few years, even if most of us don't exactly know what 3G means. In a nutshell, 1G, or first-generation, cellular networks relied on[...]

    Continue Reading »

  • 1-to-1 Spam

    Apparently, a young lady who lives in Ivory Coast is a fan of my recent column in iMediaConnection. She went to the iMediaConnection site and selected the "contact the author" feature. In[...]

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  • Unsubscribe Button May Become a Reality

    My hat is off to Microsoft. The company is the first of the major ISPs to move toward offering a true "unsubscribe button" in place of the ubiquitous "spam button" (see my entry on this[...]

    Continue Reading »

  • Contest Showcases Great Marketing Emails

    I received an email from reader Lisa Harmon with some kind words about my blog, and telling me about an email marketing contest she and her Seattle-based agency sponsor each quarter. The[...]

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  • Anti-spammer Turns Spammer

    On a lighter note, a colleague forwarded me this blog entry by the news editor for NetworkWorld. It's a humorous account of a public relations firm that spammed journalists on behalf of[...]

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  • A Great Overview on Mobile Marketing

    I really liked MarketingSherpa's recent article, "Mobile Marketing: Quick Overview of Options" (open access until July 23). This new channel is both exciting and a little frightening to[...]

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  • Email Marketers and the Frequency Trap

    I just read a great article by David Baker, vice president of email marketing at Agency.com. In his July 10 column for MediaPost's Email Insider, David asks the age-old question: how much[...]

    Continue Reading »

  • Being an Independent Company in the Email Marketing Space

    I was tremendously flattered to be selected for BtoB Magazine's Who's Who list in 2006. A reporter for the magazine, Carol Krol, interviewed me in advance, and asked why Silverpop hadn't[...]

    Continue Reading »

  • Making Complaints Work Better for Everyone

    I read a great MediaPost article (requires free sign-in) by David Atlas, an executive from Goodmail systems. David outlines the ideal spam/complaint feedback system, and I think he has hit[...]

    Continue Reading »

  • The Next Generation of Location-based Marketing

    The New York Times just published a great article ("With a Cellphone as my Guide," June 28) about a new mobile service being rolled out in Japan. The benefit of this service could be tremendous[...]

    Continue Reading »

  • Kodak: Picture of a Spammer?

    People usually don't think "spammer" when they hear the word Kodak. But the photography giant recently earned the dubious honor of being the first name-brand, legitimate player to be charged[...]

    Continue Reading »

  • AOL and Google Email Have a Bad Month

    No matter how much you invest or how big your brand is, even companies like AOL and Google can experience service issues. It struck me as particularly noteworthy that both of these esteemed[...]

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  • MarketingSherpa Recognizes My Blog

    Every year, MarketingSherpa holds a "People's Choice" for internet marketing blogs. I am very flattered that they have included this blog as a finalist in the Email Marketing Blog category. If[...]

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  • Does Online Marketing Really Matter?

    A friend of mine recently attended an Online Publishers Association conference, where he saw a presentation on the impact of online marketing relative to more traditional media. Both the[...]

    Continue Reading »

  • Image Supression May Not Be the Biggest Challenge to Measuring Opens in Europe

    A recent article in the widely-read UK interactive publication, The Register, calls out a growing concern of the EU government -- that the Web beacons used to track email opens may violate[...]

    Continue Reading »

  • Early Preview of Outlook 2007 and RSS

    My colleagues here at Silverpop have begun working with the beta version of MS Office 2007. We are particularly interested in Outlook 2007 for obvious reasons <grin>. We've been[...]

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  • Jupiter's Latest Research on RSS Penetration

    Jupiter recently released another study on RSS entitled, "RSS Comes of Age" - it really caught my attention. While it sounds like self-reported usage of RSS users is fairly low (below 5%),[...]

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  • Departing AOL Users Go to ...

    The news is full of stories about customers leaving AOL's service, but the folks at Return Path decided to ask, "Where are they going?" Using data from their ECOA (Email Change of Address)[...]

    Continue Reading »

  • Video in Email

    From an email thread the other day on the issues associated with video email ... A marketer who has not done video in email wanted to know: Since presumably no one would embed a video[...]

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  • Why RSS Won't Work ...

    Okay, now that I've gotten your attention, let me be clear that I am using the words of someone else. Bill McCloskey, a long-time interactive marketing pundit, has decided to draw some fire[...]

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  • Mobile Phones as the Next Ramp to the Internet

    eMarketer recently caught my attention with some startling data on how quickly Internet mobile phone usage is growing. Citing an A.T. Kearney report, eMarketer said the percentage of multi-media[...]

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  • Quiet Revolution Blog recognized in the 100 Top Business Blogs

    A great new site, www.blognoggle.com, is tackling a problem so many of us are beginning to encounter -- there are so many blogs to read that we are starting to get overwhelmed with RSS feeds.[...]

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  • Report from the MarketingSherpa Email Conference

    I've been on a whirlwind travel tour these last few weeks: The DMA's B to B conference, MarketingSherpa's Email Conference, ad:tech in San Francisco, and the eMarketing Association conference[...]

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  • Feedback on My RSS Measurability Post

    I received some great comments about my recent blog entry on the difficulty of measuring traditional RSS, and my belief that marketers will move toward Individualized RSS as a result. (You[...]

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  • Forrester Fire Over Podcasts

    In its April 11 article, "Podcasts: Is Anybody Listening?" eMarketer picked up nicely on the firestorm raised by Forrester Research analyst Charlene Li's latest metrics on current and future[...]

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  • How Can Marketers Improve RSS Measurability?

    I had an interesting conversation recently via email with a marketer who is using RSS. He's using Web beacons -- tiny 1x1-pixel images also used by email marketers -- to count the number[...]

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  • What's Happening to TV Advertising?

    I was at a social event the other evening speaking with a friend of mine who works in a consumer-facing business. He told me his company's online business growth had surpassed its brick-and-mortar[...]

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  • A Great Quote on Next-Generation Media

    Dana VanDen Heuvel of Pheedo uttered a great quote while speaking at the recent Chicago DM Days & Expo. "RSS is the new email, blogs are the new white paper and podcasting is the new Webinar,"[...]

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  • Making the Most of Opt-outs

    My company, Silverpop, recently unveiled some interesting findings in the final phase of its study of the email marketing practices of 175 major retailers. Phase III of the "Retail Email[...]

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  • Mobile Marketing: U.S. vs. Europe, Part I

    ClickZ recently posted a great article by Laura Marriott, the executive director of the Mobile Marketing Association. You can read it here. In a nutshell, she raises the question of[...]

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  • New Report on Global Email Spam

    A newly-released study of more than 100 million email inboxes designed to outline the scope of the global spam problem reports that ISPs blocked or tagged as spam more than 1,000 emails[...]

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  • Opposition to Goodmail Unites Political Rivals

    Politics makes strange bedfellows, and apparently, so does Goodmail. Plans by America Online and Yahoo to begin using Goodmail's certified-email system have brought together two rival political[...]

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  • New Utah Ruling Helps Emailers

    Good news on the email marketing legal front. Utah, which last year enacted a well-meaning but ill-informed child protection law regulating email, was dealt a setback last week from its[...]

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  • JupiterResearch: A Bright and Steady Future for Email Marketing

    If you've been wondering where our industry is headed, independent analyst firm JupiterResearch recently released its 2005-2010 U.S. email marketing forecast, and the news looks good. Among[...]

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  • A Glimpse Into the Future of Marketing

    I recently read a great article in the New York Times profiling multimedia marketing visionary Robert M. Greenberg and his views on how technology combined with consumer overload are irrevocably[...]

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  • Preserving Your e-Newsletters for Posterity

    I recently received an interesting note from QRIEM reader, Francois Lane about a Web site that archives email newsletters in order to preserve them from being lost forever. Besides documenting[...]

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  • Nationwide attention on pay-for-delivery

    The AOL Goodmail announcement exploded onto the national landscape today. I am pleasantly surprised to see the mainstream media paying attention to this issue. Check out the articles in[...]

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  • AOL and Goodmail, Enhanced White Listing is Back!

    Whether it's a case of poor planning or being highly responsive to customer feedback, AOL is quietly pulling back on their earlier intent to shut down the Enhanced White List. This means[...]

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  • Goodmail Pay-for-Delivery Begins

    One of the most commonly-envisioned solutions to spam is to charge senders a fee for every message delivered. The thought behind this idea is that raising the price of email undermines the[...]

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  • Email Child Protection Laws Put Children at Risk

    "Make money for your state and protect your children at the same time!" It's a lawmakers' dream-come-true. And coming true it is. Following Utah's and Michigan's enactment of child protection[...]

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  • Tough Question on Permission

    One of QRIEM's blog readers sent me a great question: "If I have someone in my office call a company, get the person's name and email address and then email them ... am I spamming if I follow[...]

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  • Let's Ban the Term "Permission"

    Okay, so I am on a roll now. In my Jan. 10 post, I proposed several ways the list rental industry could clarify the level of permission it obtains from recipients. But if we really want[...]

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    Tags:
  • Spam: A Tragedy of the Commons

    In 1833, William Forster Lloyd wrote a parable on population growth, introducing an idea called the tragedy of the commons. The term describes the fundamental conflict between individuals'[...]

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    Tags:
  • Podcasting ...

    Few emerging technologies have gained more attention more quickly than podcasting -- the delivery of audio or video content via RSS. Based on analysts' numbers however, podcasting clearly[...]

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  • A Proposed Solution for "Permission" Email

    I can think of some obvious and easy ways the email prospecting folks can raise the bar on the "partner check box" I noted in my previous entry. Rather than simply presenting me with[...]

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  • A Definition of Spam

    One of the mailing lists to which I subscribe is a group dialogue among many of the top folks in email marketing. The group ranges from relationship-oriented pundits like myself, to companies[...]

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  • Latest Outlook Spam Filter

    I'm back from my end-of-the-year break and ready to jump back into the world of email and online direct marketing. I thought I'd kick off the new year with an update on the world of[...]

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  • A Politician Learns About Email Marketing

    Yahoo! has a great news story about Florida's attorney general, Charlie Crist. Mr. Crist made national news with his zealous fight against spam, using Florida's anti-spam legislation to[...]

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  • The FTC's Two-year Report on the Effectiveness of CAN-SPAM

    Earlier this week, the Federal Trade Commission released a report on CAN-SPAM. As required by the original legislation, the FTC was tasked with reviewing the effectiveness of the new law[...]

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  • Comment and Track-back Spam

    Spammers are everywhere. Every day, a dozen spammers post a fake track-back to my site that links to some porn or Viagra site. Because they come in from a ton of different IP addresses,[...]

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  • Good Example of Bad Permission Management

    Out of the blue, I got an email from the Chicago Tribune. I can't recall opting in, but I suspect I probably registered there once a upon a time to read an article. It's probably too[...]

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  • Syndicate: Bloggers Blogging on Blogging

    My first session at Syndicate really cracked me up. Up front is a great speaker with the usual PowerPoint slide projector. But out in the audience, three-fourths of the people are typing[...]

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  • Syndicate Update: HP's Scott Anderson on Corporate Blogging

    As a smaller company, Silverpop employee or executive blogging is a relatively simply matter. My eyes were opened wide, however, by an enlightening presentation from Hewlett-Packard's Scott[...]

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  • Syndicate Conference: Sneak Preview of Microsoft's RSS Future

    The Syndicate conference is in full swing, and mine is proving a very worthwhile trip. I spent some time yesterday with the folks from Microsoft, and got a demo of their upcoming products[...]

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  • Live From Syndicate

    I arrived in San Francisco last night for the RSS industry's premier event, the Syndicate conference. Whether you're a publisher, tech firm or marketer, this gathering is the center of the[...]

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  • Google Adds RSS to Gmail

    Right on the heels of Yahoo!'s addition of RSS to its email program, Google has added the ability to have RSS feeds appear right above a user's email inbox. The feature doesn't yet appear[...]

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  • Even the Sony Portable Video Player Supports RSS

    Okay, so now I am sure that RSS is everywhere. Sony just released an update for its white-hot PlayStation Portable handheld (PSP) which, get this, allows it to receive RSS feeds for things[...]

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  • RSS Continues to Expand ...

    Last week, Microsoft shook up the RSS community with its announcement of "bi-directional RSS," introducing a new specification that takes RSS from a uni-directional, publish-only model to[...]

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  • MAJOR Step in RSS

    In the world of technology and marketing, we often get to witness how the smallest of technical innovations can make a huge impact on how we work online. RSS itself is a solid example. It's[...]

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  • Upcoming Teleseminar with MarketingSherpa ...

    I'll be co-hosting a teleseminar December 13 with my friends Anne Holland and Stefan Tornquist of MarketingSherpa to discuss findings from their newly-released report, "Email Marketing Benchmark[...]

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  • RSS is Like TiVo for Email

    Melinda Krueger has a great article in MediaPost's EmailInsider on the virtues of RSS and its inevitable impact on email. A seldom-mentioned benefit is the ability to use "throwaway" email[...]

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  • Amazon.com - The Ultimate Preference Center?

    I just stumbled across one of the more impressive email marketing programs. Not surprisingly, it's from Amazon.com. Of course, I've been getting Amazon's regular "You might also be interested[...]

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  • Check Out the eMA

    If you haven't heard of the E-Marketing Association (eMA), I invite you to check out the organization (http://www.emarketingassociation.com/). My colleague Elaine O'Gorman and I have been[...]

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  • Retention vs. Acquisition Email, Round 764

    A recent article by Simms Jenkins in iMediaConnection delves into this question with some great insights. He cites eMarketer's finding that it costs five to 10 times more to acquire a new[...]

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  • Pornographers vs. the State of Utah

    This stuff is great. I mean really, I couldn't make up stuff like this if I tried. A group of pornographers calling itself the Free Speech Coalition has filed a lawsuit against the State[...]

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  • The Next Evolution of the Spam Button

    We all have learned to love and hate the "report spam" button, an increasingly common feature in desktop and Web-based email programs. The idea is that, if a user receives a spam message,[...]

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  • Tectonic Shift in Online Marketing

    Big news this week. Google announced it is offering Web analytics services free to its AdWords customers. (See the New York Times Nov. 14 article.) While not surprising given its recent[...]

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  • A Great Article on Building RSS into Your Marketing Plan ...

    If you are considering stepping into the world of RSS, "Unleash the Marketing & Publishing Power of RSS" author Rok Hrastnik has written a great, seven-step article for MarketingProfs: http://www.marketingprofs.com/5/hrastnik1.asp?f=evrl.[...]

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