Efficiently create, nurture and distribute sales leads

With the acquisition of pre-eminent marketing automation and demand management company Vtrenz, Silverpop becomes the only email service provider offering marketers out-of-the-box integrated solutions for all stages of lifecycle marketing campaigns targeting high-involvement sales transactions. The combined solutions leverage Vtrenz’s industry-leading demand management and lead-scoring/routing technologies with the scalability, stability, deliverability and value of Silverpop’s strong, broad-based infrastructure. The result: the most sophisticated platform for high-involvement marketers, bar none.



Are you right for Vtrenz?
Is a sophisticated automated marketing and demand management solution right for you? Take our quick quiz to find out.

If you answered “yes” to any of the above, you should investigate Silverpop’s newest offering, optimally suited for marketers managing high involvement sales cycles. The Silverpop Vtrenz solution enables marketers to more easily develop a dynamic, repeatable and measurable lead generation process that increases response rates, accelerates sales opportunities and provides clear visibility into marketing initiatives. Developed for marketers and praised by sales professionals, Silverpop’s Vtrenz product enables you to plan, execute, automate and analyze integrated marketing campaigns including email, direct mail, landing pages, surveys and more.

The Silverpop Vtrenz solution pilots your marketing campaigns and demand management programs with an integrated marketing automation engine that offers unmatched flexibility and power. With Vtrenz, marketers can optimize high-involvement marketing campaigns throughout all stages, from initial interest to engagement and beyond.

Manage contact and marketing data. You gain complete control of customer and prospect data by integrating your marketing deployments and centralizing your prospect and customer data–including marketing campaign activity history–in a central database.

Segment your target audience. With advanced behavior-based segmentation capabilities, you can create targeted campaigns by grouping your audience based on their marketing behaviors, preferences and responses.

Manage and create high-involvement marketing campaigns. With one tool, you can manage your complete marketing portfolio and create new campaigns using a Web-based WYSIWYG content editor to create attractive and personalized communications, including email, direct mail, landing pages or micro-sites and surveys.

Automate campaign execution. Eliminate manual effort by creating and executing marketing campaigns automatically based on user-defined segments and rules. For example, you can implement a message stream that coincides with pre-determined customer milestones such as opt-in, purchase, Web site visit, etc. From event management to lead nurturing campaigns, you can automate all the key aspects of your marketing campaigns.

Integrate with CRM systems. Synchronize contact data and activity history with your CRM system to provide your sales team with a continuous flow of qualified leads. And close more deals by taking advantage of consistent, accurate prospect and customer information across your organization.

Empower your sales team to take action at the optimal time. High-involvement sales often take months of cultivation before a prospect becomes actively engaged in the buying cycle. A previously contacted prospect will suddenly be in the market for your product or services and begin to research your offerings—without your knowledge. Using Vtrenz notification techniques, you can configure triggers that immediately send an email to the appropriate sales representative when a dormant prospect has re-engaged—for example, by opening a previously sent email or visiting a landing page.

Analyze campaign results. Measure and report on all marketing campaign activity with graphical reports. Use the information to set benchmarks for future campaign performance and improve marketing results.

About Vtrenz, Inc.
Vtrenz, a Silverpop Solution, is the leading provider of on-demand marketing automation solutions, and empowers organizations of all sizes to generate demand for their products and services, close more sales and measure the impact of their marketing activities. Vtrenz’ integrated marketing automation platform allows marketers to create, execute and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics. Customers have access to additional services including world-class support, guidance from experienced marketing consultants, and live online training classes. For additional information about Vtrenz, go to www.vtrenz.com.