Lists are your most important asset, and Silverpop enables efficient and effective email list management.  We can host your lists, or easily integrate with external data sources such as your CRM or Sales Force Automation applications.  Unlike many other email service providers’ email list managers, we make it easy for you to work with your lists. You won't need our help to create, upload or segment your list, and even the most advanced features can be accessed through our application without the need for technical resources or IT support. That means no extra fees, and no waiting on an ESP data administrator or email list manager to return your calls.

See also: Opt-in / Opt-out Management.

Silverpop Makes it Easy to Work With Your Data

List Import
You can import existing lists from other applications in a variety of formats (CSV, TSV, PSV, etc.), with up to 400 user-defined list columns. In addition, you can easily reuse lists from mailing to mailing, and customize field names to make working with your list a smooth experience. Lists are automatically scrubbed and de-duped upon import, eliminating bad email addresses and redundant records. You can also add additional recipients to a list or update field values at any time, either manually or from external data sources. For larger import jobs, you can go on to other tasks while Silverpop processes your list import, export or other updates in the background.

List-Level IP Assignment
The system administrator can define one or more VMTAs (unique IP addresses) for use within an organization. With this feature enabled, Silverpop users can easily select the sending IP address for each mailing.  In this paradigm, transaction or relationship messages can easily be separated from marketing communications. And for the first time, agencies can now manage multiple clients within a single organization and still provide each client with a unique IP address.  List level IP assignment is the next step in addressing the challenges of email deliverability.

Behavior-Based List Queries
Segmenting your list enables you to focus outgoing content and maximize relevancy to improve results. Our easy-to-use query tool lets you analyze or segment your lists without having to learn complex code. Once a query is created, Silverpop gives users the ability to modify a query without rebuilding it from scratch. Additionally, you can incorporate tracking results (such as opens, clicks, clicks on a specific link, bounces, and even non-activity) to create a subset of the master list. For example, you can easily conduct  “reengage/reactivate” campaigns, sending messages targeting people that haven’t clicked in, say, the last 30 days.

List Export
With just a click, you can make your Silverpop list data available to outside applications whenever you need.  Silverpop supports the export of any and all list data in a variety of formats including CSV, TSV and pipe-delimited format.  Export files can be downloaded from the user interface, stored within a Shared Files environment, or stored for retrieval via FTP by an external system.

Automated Segment Creation
Our automated segment creation tools make testing quick and easy. You can break your list into equal parts or random subsets (samples) of data, and easily test messages across multiple audiences. This feature helps take the guesswork out of creating effective and relevant email communications.

List Merge/Purge
This Silverpop component lets you easily remove content from your lists, or merge two existing lists to create a new list, without deleting or altering the originals. The purge wizard provides easy list cleanup, and the merge feature enables you to create one big list to easily send the same mailing to recipients in multiple lists. This process preserves your original lists, eliminating any chance of data corruption, and improves email list management.

Support of Multiple Suppression Lists
This powerful feature provides an email list manager with greater control over suppression activities. For example, if a marketer in a multi-division organization wants to perform one send for two business units with separate suppression lists, Silverpop will suppress against both lists simultaneously without having to merge the two into a new list.

Results-based List Creation
With Silverpop, an email list manager can quickly and easily create follow-up mailings based on recipient actions, such as opens or click-throughs, quickly and simply. Our detailed tracking information can easily be converted into new mailing lists so you can make your subsequent campaigns more targeted and relevant, improving campaign results and overall ROI.

Per-Recipient Send Times
An industry first, Silverpop supports the use of per-recipient send times. Users can elect to send a mailing at the time most conducive to achieving opens and clicks. You can send a message to each recipient at a time of day and/or day of week defined within the list. In addition, Silverpop can auto-populate this list item for each recipient based on past behaviors such as time of open. 

External Content Retrieval
This feature helps users better leverage internal content creation processes and content management systems. Designed for customers who have established content management and publication processes, users can easily retrieve HTML or text from a specified URL, insert the contents into a mailing, convert links for tracking and then send the mailing to the appropriate list.

Recurring Campaigns
Allowing users to schedule recurring mailings within a campaign without an event trigger substantially enhances campaign management. Users can schedule a mailing for a specific day and or schedule the mailing to recur hourly, daily, weekly or monthly.  Paired with External Content Retrieval and other Silverpop features, these mailings can easily and regularly carry unique and variable content for each send.