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Message Composition
At its most basic, opt-in email marketing campaigns consist of three discrete steps: compose a message, choose a list to send it to, and analyze the results. With Silverpop's e-marketing core technology, the first of these steps—message composition—is fast, easy and powerful.
Discover How Silverpop's Message Composition Features Make e-Marketing Faster and Easier
Silverpop understands that email marketing campaigns are not all alike, which is why we offer you a choice in message composition environments. Only Silverpop lets you choose the composition environment that best suits your unique e-marketing needs. Learn more about composition environments for easy opt-in email creation. To learn more about composition environments, click here.
Harness an array of industry-leading e-marketing features to effectively customize messaging for your opt-in email program. See composition features to boost opt-in email campaigns. To learn more about composition features, click here.
Advanced Messaging Capabilities
Increase customer satisfaction and response by using sophisticated techniques such as dynamic content and email marketing campaign automation. Learn more about advanced messaging capabilities for email marketing. For more on advanced messaging capabilities, click here.
Ensure that every email you send is 100-percent CAN-SPAM compliant with Silverpop's suite of opt-in email compliance features. Discover features that ease compliance of your opt-in email program. More on CAN-SPAM compliance is available here.
"Silverpop enables users who aren't already familiar with information technology to rapidly create rich media messages, manage lists and track the results to an individual level."
"Ease of use and reporting are the two most important factors for marketers in selecting an email service provider. Silverpop is very easy to use and its added reporting depth helps complete the picture."
"It is clear that we would not have had the same level of success without Silverpop. Silverpop's product is not only powerful, but is extremely easy to use. The combination of the tool and its easy to use format sets Rand McNally up for email success."
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