Easy to use but powerful, Silverpop's email marketing services give you an impressive array of features to maximize message composition efficiency and response rates.

Powerful Features That are Easy to Use

Fast-Track HTML Import
HTML email software delivers targeted, trackable messaging. With Silverpop, you can easily import full-featured HTML files into a Silverpop message using any valid HTML conventions. Creative developers can operate freely regarding style sheets, nested tables, etc. The unlimited possibilities for creative content in turn speed creative development and streamline communications between marketers and technical staff.

Personalization
You can easily insert personalized information into both the body and subject line of any outgoing message (using text or HTML email software), making it more relevant to recipients, increasing the likelihood they read it, and enhancing its impact across your recipient base.

Hyperlink Creation
Silverpop's email marketing services automatically detect hyperlinks in your message and set them up for tracking and reporting. As recipients click on these links, Silverpop's reporting engine measures recipient activity for each link, providing the sender with important data on what kind of Web traffic a message is generating.

Personalized Hyperlinks
You can automatically insert personalized recipient information, such as user account numbers or other unique identifiers, into hyperlinks. Many users employ this feature to lead their customers to personalized landing pages, to pre-populate information on landing pages, or to pass tracking information to Web analytics or e-commerce applications.

Multi-part Messaging
Silverpop sends multi-part messages that automatically detect the capabilities of the recipient's email application and display the appropriate message type - e.g., HTML email software vs. text-only. Or, if you prefer, you can forego multi-part messaging and send text-only or HTML only messages. In either case, you are able to customize the text-only version to maximize the impact of the message without relying solely on the text appearing in the HTML version.

File Attachments
You can easily send attachments to recipients in any file format. You can embed them (i.e., deliver with the message), or, because many attachments are blocked or stripped by popular email clients and filters, you can choose to create a "virtual attachment" link in the message. This allows the recipient to easily access the document, while also enabling tracking of when and how many times the recipient accesses the document.