With today's sophisticated email marketing products, data is easy to come by, but difficult to understand. You may have mounds of data, but what does it mean? Email management programs, like all interactive marketing programs, yield heaps of data, but where do you start? How do you begin converting all that email analytics data into useful information?

Silverpop is the email service provider that helps you understand more specifically how mailings are performing by allowing you to look beyond opens and clicks. But to do that, other email service providers require you to download your data into another program. With Silverpop's innovative, built-in email analytics tool, you can slice and dice data within your own program--no exporting necessary. You don't need to know complex code or drag in a database administrator. Silverpop's email analytics do it all for you, producing immediate results on the fly for improved email management.