Silverpop’s strategic e-marketing plan services are designed for companies about to initiate or improve their email strategy, regardless of the email marketing campaign software currently in use. Silverpop’s email specialists are available to guide you through a variety of prerequisite assessments critical to implementing a comprehensive e-marketing plan. Silverpop can also provide ideas and expertise to help in the development of your email strategy and communications plan.

The E-marketing Plan Service Portfolio

CCM/CRM Needs Assessment
Helps you gain a better understanding of your customers, their needs and how an e-marketing plan can help fulfill these needs and maximize your relationships.

Email Readiness Assessment
Evaluates the readiness state of your current email program and identifies any gaps that need to be addressed before implementing a revitalized email strategy.

Opportunity Assessment
Creates a list of communications, campaigns and programs to help you build your e-marketing plan and roadmap.

List Development and Segmentation
Defines a comprehensive segmentation strategy that enables you to send more effective and relevant communications, resulting in the increased profitability of your relationships with customers, clients and consumers.

Customer Communications Roadmap Development
Creates a roadmap complete with timelines, milestones and deliverables of our selected email strategy. Care is taken to develop an implementation plan that does not disrupt or negatively impact existing marketing and communications efforts.

Strategic Planning Services are offered through Silverpop Strategy Services, a group of dedicated email marketing experts with years of accumulated knowledge in all aspects of email strategy, e-marketing plans and communications. Covering all major verticals, Silverpop’s consultants strive to maximize customers’ investments in email marketing campaign software by applying the core fundamentals of Customer Communications Management.