Silverpop’s operational planning and design services are intended for clients with additional operational needs such as governance control, data integration, data modeling and general program assistance to support their permission-based email marketing programs. Our team of experts is available to assist and guide you in creating a well-defined email program with processes that incorporate best practices in email database management.

The Service Portfolio

Governance Model Creation
Enact a governance model and email database management plan that promotes your ability to effectively market your products and services, while at the same time enforces corporate policy, legal boundaries and industry best practices.

CRM Integration - Architecture Design
Define an integration plan that includes business rules, communications and a detailed architecture for implementation.

Data Modeling, Management and Flow Definition
Define a data model and document the steps and tasks necessary to consolidate, standardize and integrate the respective data sources.

Implementation Planning and Oversight
Develop and implement a corporate-wide, permission-based email marketing operation to manage several activities ranging from technology integration to business process changes.

Operational Planning and Design is offered through Silverpop Strategy Services, a group of dedicated email marketing experts that represents years of accumulated knowledge in all aspects of email marketing and communications. Covering all major verticals, Silverpop’s consultants strive to maximize customers’ investments in permission-based email marketing technologies by applying the core fundamentals of sophisticated email database management and Customer Communications Management.