Nearly every marketer wants emarketing tools that offer more information about customers—but how does one find it? You may believe only the most ambitious data warehousing project integrated with a complex email management tool will produce the desired information. But sometimes the easiest way to gather customer insights is simply to ask questions. Surveys are a great tool for gathering incremental information about customers over time.

Silverpop Survey is a full-featured, easy-to-use emarketing tool that allows you to create and send surveys and track responses in real-time. And because it's fully integrated into the Silverpop marketing platform, it gives you the power to gather actionable information. You can incorporate that information into your email marketing analysis to dramatically increase the relevance of your marketing messages.

Compose even sophisticated surveys with ease
Silverpop Survey guides you through the creation of your document in an intuitive and easy-to-follow process. Select from multiple question types such as:

• Single-choice radio buttons
• Multiple-choice check boxes
• Single or multi-line free form text boxes
• Rating scales
• Rank order of items
• And many other options

As you consider each question type, Silverpop Survey provides tips and provides an example of how the question will appear.

Silverpop Survey makes it easy to use branch logic in your survey, guiding respondents through different question paths based on their answers to previous questions. For example, Alice answered "red" to question number 1, while Bob selected "blue." In subsequent questions, Alice would be presented with queries pertaining to her preference for red and Bob would be presented with questions regarding blue.




You choose the best method to reach recipients
Unlike other emarketing tools, with Silverpop Survey, you control the process to collect information in the manner best suited to your needs. You can embed polls within your branded emails, host questions on your Web site, or deploy your fully-branded, multi-page surveys from Silverpop servers. Silverpop Survey walks you through the various deployment options.

Dramatically improve deliverability
Too often marketers spend significant time building the perfect survey, only to conduct email marketing analysis and discover poor response rates because of deliverability issues. But Silverpop’s superior email management tool, combined with ongoing relationships with inbox providers, helps ensure your surveys reach intended recipients.

Protect data from interception or tampering
Online users are increasingly sensitive about protecting personal information. Silverpop Survey allows you to add Secure Socket Layer (SSL) encryption to protect data transfer and demonstrate your commitment to protecting customer privacy.

Close the loop with Silverpop integration
Because Silverpop Survey is fully integrated with the Silverpop marketing platform, you can quickly and easily update mailing lists, respond to actionable data and better segment for improved relevance.

In fact, you can even create one-to-one surveys. Personalization fields from your Marketer list can be inserted into questions and response options in order to create powerful, one-to-one questions. For example, you could create the following question: On [purchase_date] you purchased [purchase_item]. How would you rate your shopping experience?

Enhance branding with full customization
Customers will know immediately that you’re reaching out to them when you use Silverpop Survey. It allows you to use a custom survey link that matches your domain (i.e., surveys.yourdomain.com). It also supports cascading style sheets (CSS) and allows you to create custom headers and footers. You can also include your logo or other images that will resonate with recipients. Once respondents complete the survey, you can redirect them to the URL of your choice -- your home page or a landing page with documents or product information that complements the survey topic.




Control access with centralized user management
If you’ve used various stand-alone survey providers in the past, you know how costly and restrictive they can be. Too often the procedure of granting specific users permission to access specific parts of the survey process -- such as survey creation or response reports -- is time-consuming and cumbersome. Silverpop Survey is a cost-effective solution that puts you in control by giving administrators the ability to manage user permissions at a very granular level.

Obtain robust, real-time reporting
Silverpop Survey includes a number of predefined reports, leveraging the power of Silverpop's reporting engine. You can easily append respondent information to your Silverpop lists, and fully export all response data in multiple formats.