
Receipts, Alerts & Notifications
Silverpop can automatically deploy and deliver email messages in response to consumer actions, such as order confirmations and shipping notifications, giving marketers ownership and control of transactional email, while freeing IT organizations of the R&D burden associated with the rapidly changing email delivery environment.
By centralizing all email communications, sending receipts, alerts and notifications via Silverpop ensures consumers receive email with consistent branding, more relevant content and holistically managed contact frequency.
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After you construct your email message and press "send," a two-step process follows. First, the message is assembled into an Internet-ready format, and then it is deployed to the Internet. The deployment is where the tips and tricks of deliverability are implemented. Whether your messages are assembled by Silverpop, or by your internal system--such as ATG or your e-commerce software--Silverpop's receipts, alerts and notifications system can deploy them with proven success.