Silverpop—HTML mass email is easy with controlled email database management

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One-to-One Email Database Management Technology

Silverpop extends the benefits of sophisticated email database management technology and best practices beyond the marketing department and into the broader enterprise. This helps even non-technical employees maximize return on investment, improve customer relationships, and enhance brand equity across more customer touch-points.

Control Email Coming From Your Enterprise

Maintain brand integrity using centrally controlled templates.
Monitor opens, forwards and click-throughs.
Ensure spam free bulk email compliance, including CAN-SPAM requirements.
Email database management that allows for the sharing of customer data--including opt-outs--between your marketing and one-to-one communications.
Integrate one-to-one communications with the marketing program to get a total view of your customer.

Designed as a messaging solution for large groups of individual corporate users, including sales teams, call centers, customer service and support reps, Silverpop's exclusive one-to-one extension of our core technology offers rich graphic email capabilities without the complexities of a full blown marketing engine. Individuals in your company simply log in and send email to customers or prospects—but with superior results.

Truly successful email marketing requires much more than simply following CAN-SPAM requirements. Rather than settling for just spam free bulk email programs, Silverpop's solution enables companies to enjoy true one-to-one marketing while helping to ensure enterprise-wide compliance. Look at the differences:

Instead of:	With Silverpop One-to-One:
A plain text email	Customers receive a professional-looking HTML email based on a centrally controlled template.
Guessing when and if the customer received the message	Senders can see when and how many times the email they sent was opened.
Worrying about out-of-date materials being sent to customers	Senders can create virtual document attachments from a centrally controlled and managed library, and track when and how many times the document was accessed.

The one-to-one extension also provides sales and marketing management with insight into performance across users, as well as control over branding, messaging, and collateral content. To ensure brand integrity in large organizations, designated administrators control the access that each user within the organization has to email templates. Reports deliver insight into individual usage and performance, and provide visibility into which sales and marketing materials garner the greatest return. This powerful combo enables marketers to drive more efficient corporate communications with customers and prospects.

Did You Know?

Although it is often overlooked, just as with HTML mass email, any business email sent in the U.S. that advertises or promotes a commercial product or service is subject to CAN-SPAM. This means opt-outs collected from marketing emails need to be disseminated and applied to other departments that send promotional email--even if that email seems to be interpersonal in nature. It also means those interpersonal emails should carry an opt-out link. The built-in integration of Silverpop's one-to-one extension with our core CAN-SPAM technology make spam free bulk email compliance easy.