Silverpop’s new Landing Pages product allows online marketers of any technical skill level to easily create and manage landing pages and micro-sites. Our Web-based publishing platform lets you design or import pages incorporating elements of personalization and branding to mirror the content of your campaign. Superior tracking at the recipient level allows you to re-market to known landing page visitors based on behavioral factors including: whether or how often they visited your page, clicked specific links, took a desired action, abandoned your page and more.

Easily create and manage landing pages and micro-sites
Quickly import HTML pages or use the intuitive Web-based editor to create pages from scratch. Without the frustrating requirement to use cookiecutter templates or other design restrictions, Silverpop’s Landing Pages gives you the freedom to create truly custom pages that match your brand and the creative content of your campaigns. 

Enhance relevance with personalization
The key to increasing relevance and boosting conversions is ensuring that your landing pages tie in seamlessly with your marketing messages. Silverpop Landing Pages can call on your Silverpop Marketer list data to create personalized landing page content for each visitor arriving from your email campaigns. That means your recipients can experience the same level of personalization contained in their emails on customized landing pages. 

Quickly re-market based on user activity
Reports for your landing page or micro-site enable you to quickly and easily understand how visitors are interacting with your page. With Silverpop Landing Pages, you can identify visitor actions and quickly re-market to those arriving from your email campaigns through the Silverpop Marketer application. Silverpop Landing Pages can also track visitors and Web referrals from paid search campaigns and other domains.