One-to-One Email Database Management Technology

Silverpop can extend the benefits of sophisticated email management technology and best practices beyond the marketing department and into the broader enterprise, helping even non-technical employees maximize return-on-investment, improve customer relationships and enhance brand equity across more customer touch-points.  More on one-to-one email technology.

Forward-to-a-Friend Email Marketing

Your customer list is your most valuable asset, and also your best source of prospects. Silverpop's Forward-to-a-Friend functionality allows you to efficiently mine that asset to expand the reach of your email marketing campaign.  More on forward-to-a-friend.

Surveys

The more you know about your customers, the more personalized and relevant you can make your communications to them, and the higher your ROI. Surveys are a great way to get to know your customers better and to engage them in your brand.  More on surveys.

Receipts, Alerts & Notifications

Silverpop automatically can deploy and deliver email messages such as order confirmations and shipping notifications in response to consumer actions, giving marketers ownership and control of transactional email while freeing IT organizations of the R&D burden associated with the ever-evolving email management environment.  More on receipts, alerts and notifications.