"Rules of Engagement" Email Boot Camp – May 17

Join us for this one-day, rapid-fire introduction. Silverpop experts will walk you through the email cycle, from data to design, regulations to reporting. Presentations will be interactive, allowing you to participate, ask questions and test your knowledge at the end of each session. Topics will include:

Rule 1: Designing for deliverability
Rule 2: Designing for recipient action.
Rule 3: From Contact to Customer – Leveraging data for growth.
Rule 4: Relevant Reporting – Tracking the metrics that count.

Content will not cover functionality within the Engage platform.

 

Advanced Engage Techniques Boot Camp - May 17

Are you an experienced digital marketer who's ready to take it to the next level? Then this is the course for you. This all-day session consists of a series of hands-on exercises that will teach you how to set up and integrate some of the advanced Engage features, allowing you to track contact activity and provide timely, relevant content to your customers. Topics include:

• Analytics Integration
• Engage Landing Pages
• Engage Web Forms
• Engage Web Tracking
• Contact Scoring
• Automated Programs

Please note: This is not an introductory class. While the content covered in this session isn't rocket science, you’ll need a basic understanding of the Engage platform. If you want to brush up on your Engage basics, we recommend you take the following Web-based trainings via the Silverpop Support Portal: Engage 101, Engage 102, Engage 103 and Engage 105

No need to bring your laptop; computers and Engage access will be provided.
Class size is limited.

 

Building Your Personal Brand:
How to Become an Email Marketing Rock Star

You've mastered the Engage platform, finished the Advanced Workshop, attended conferences and Webinars, read everything you can about email marketing, and your company's program is now knocking it out of the park. But from a personal career level, you're feeling a bit like the proverbial tree that fell in the woods. No one knows about your successes, so those extra resources—not to mention your deserving promotion and raise—are still sitting in the outbox.

In this fun and interactive session, Silverpop's Loren McDonald will share examples and outline several steps to help you on your way to email rock star status. Topics will include:

• Public speaking and Webinars
• Blogging, articles and press interviews
• Social media and online community involvement
• Case studies
• Association involvement
• Visual storytelling

This is an introduction course to email marketing. Content will not cover functionality within the Engage platform.