Top industry experts join you and your peers to discuss new tactics and best practices in email and engagement marketing. This year's agenda is packed with highly educational sessions covering the latest trends in digital marketing for both B2C and B2B marketers. |
B2C Marketing Track Sessions moderated by Will Schnabel, VP, Industry Relations, Silverpop |
Email Marketing's Role in a World Gone "Mocial"
Wednesday, May 18, 1 -1:45 p.m.
Facebook, Twitter, FourSquare, Yelp, YouTube, Flickr, mobile apps and other emerging media channels have been the source of much buzz the last few years. While these emerging channels have grown rapidly in consumer adoption and marketing attention, their ROI has yet to approach that of email marketing for the majority of companies. This session will explore key social, mobile and "local" trends, how they are affecting consumer use and interaction with email, and steps email marketers can take to turn these challenges into opportunities.
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Successful Email Design Approaches That Work for All Devices
Wednesday, May 18, 2:30 - 3:15 p.m.
A recent study by comScore Media Metrix and MobiLens found that use of Web-based email declined by 6 percent, while the number of consumers accessing email via their mobile devices grew by 36 percent. The challenge of designing emails continues to grow dramatically as the number of mobile platforms increases and new services such as Facebook Messages are launched. In this session, email design experts will discuss critical best practices and emerging approaches to designing emails that render well across all platforms—mobile, Web and desktop.
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Humanization of Email Marketing Content
Thursday, May 19, 9 -9:45 a.m.
The growth in usage of social media and user generated content is having a profound affect on email content. As consumers and business customers increasingly interact with brands on Facebook, Twitter, LinkedIn groups, communities and the like there is an expectation that brands speak with a more human, personal and transparent voice. In this session you'll learn how two Silverpop clients are using personality, voice of employees and user-generated content to drive engagement and higher ROI.
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Triggers: Pre- and Post-Purchase Emails That Rock
Thursday, May 19, 9:45-10:30 a.m.
Broadcast emails are far from dead, but for most email marketers trigger-based emails are growing in both strategic importance and revenue contribution. For many Silverpop clients, low-volume, high-ROI trigger-based emails comprise less than 5 percent of email volume but 20 percent to 40 percent of email revenue. In this session you'll hear Silverpop clients walk through their triggered email programs in detail—from program planning, selling and management to program deployment, learnings and results.
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6 Clients, 6 Case Studies and Lots of Ideas
Thursday, May 19, 1:30-2:15p.m.
In this session, six clients will share case studies and successes that leverage one or more of their favorite Silverpop features. Each client will have approximately six minutes to wow fellow Silverpop clients with before-and-after success stories highlighting Silverpop features such as Send Time Optimization, Share-to-Social, Transact and more.
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Selling Email Marketing to the C-Suite – Panel
Thursday, May 19, 2:30-3:15 p.m.
With mobile and social getting all the buzz, the challenge of gaining the necessary resources to take your email marketing program to the next level is only getting more difficult. Many executives view email as a "cheap and simple" marketing channel rather than the strategic and high-conversion/high-ROI channel it is. In this fun and interactive panel moderated by veteran and always-opinionated reporter Ken Magill, you'll hear how three marketing executives have successfully sold the C-suite on email's value and role in meeting corporate objectives.
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Regional User Group Meetup
Wednesday, May 18, 4:05 - 5 p.m.
Take the opportunity to meet with your regional user group. Each group will be hosted by a designated Silverpop client and Silverpop team members. Take the time to meet Engage users in your region, learn about how others are using Silverpop’s solutions, and plan for the upcoming regional users group in 2011.
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B2B Marketing Track Sessions moderated by Will Schnabel, VP, Business Development, Silverpop |
Marketing’s Next Act: How Best-in-Class Companies Deliver ROI
Wednesday, May 18, 1 -1:45 p.m..
How are best-in-class marketers delivering value to their companies? What’s different about how they approach planning, measurement and technology investment? Get insight into the process, tools and measurement that make the difference at every stage of the buying process.
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Engage Product Roadmap for B2B Marketers
Wednesday, May 18, 2:30 - 3:15 p.m.
The world of b2b marketing continues to evolve at a furious pace and together we are at the forefront of its future. Social and Mobile are providing new opportunities and challenges. Content strategy, engagement, and demand generation are time consuming and continually evolving. Marketing has moved beyond clicks and downloads into the age of revenue accountability. Come learn how the latest release of Engage will empower your marketing efforts, discover key trends that will shape reshape b2b marketing and gaze into the future as we explore Silverpop’s product vision.
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How Silverpop Uses Engage
Thursday, May 19, 9 -9:45 a.m.
Are you curious about how Silverpop’s marketing team uses Engage? Interested in learning about the types of campaigns and programs that Silverpop creates, and how we align with sales using our own product? If so, then this session is for you. During this session we’ll explore several multifaceted campaigns and highlight the various aspects of Engage that we utilize to create and manage them.
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Client Case Studies
Thursday, May 19, 9:45-10:30 a.m.
In this session, several clients will share case studies and successes that leverage one or more of their favorite Silverpop features to create successful marketing automation programs.
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Marketing Automation: A Success Story
Thursday, May 19, 1:30-2:15p.m.
Join our product experts as they walk through a story connecting Silverpop’s marketing automation features from end to end to show the power of the platform’s capabilities.
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Engage B2B Migration to Engage 8
Thursday, May 19, 2:30-3:15 p.m.
This session is intended to inform Engage B2B customers about Silverpop's migration strategy. Join this session to learn specific details about the migration process and meet with Silverpop experts to help you finalize your own migration plan.
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Product Track Sessions |
Engage 8.3 Overview
Wednesday, May 18, 1 -1:45 p.m. and
Thursday, May 19, 9 -9:45 a.m.
The world of b2b marketing continues to evolve at a furious pace and together we are at the forefront of its future. Social and Mobile are providing new opportunities and challenges. Content strategy, engagement, and demand generation are time consuming and continually evolving. Marketing has moved beyond clicks and downloads into the age of revenue accountability. Come learn how the latest release of Engage will empower your marketing efforts, discover key trends that will shape reshape b2b marketing and gaze into the future as we explore Silverpop’s product vision.
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Getting the Most out of Landing Pages and Web Forms
Wednesday, May 18, 2:30 - 3:15 p.m.
In this session our product experts will focus on how you can get the most out of two incredibly versatile features available in Engage today—Landing Pages and Web forms. Moving beyond the basics, this session will provide you with advanced tips and tricks that will help you more effectively manage your campaigns immediately. You’ll learn how to deploy new landing pages and Web forms more efficiently, build better preference centers, and gather more information on your customers through progressive profiling and other techniques.
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Excel Plug-in
Thursday, May 19, 1:30-2:15p.m.
Silverpop has built the industry’s first native add-in for Excel, allowing you to easily pull reporting data in real-time without downloading, importing and managing multiple files. Join us in this session to learn more about this functionality and how you can use it to leverage your reporting capabilities.
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Socially Speaking: Engage Your Audience Where They Work and Play
Thursday, May 19, 9:45-10:30 a.m.
With the social landscape changing so rapidly, it can be difficult to not only keep pace but also understand how to best use the various social technologies to your advantage. In this session, our product experts will provide an overview of the new and updated social features in the Engage 8.3 release and help you understand how to best integrate those features into your existing campaigns. Additionally, we’ll share some “social” customer success stories for both education and inspiration!
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Getting the Most Out of Databases
Thursday, May 19, 2:30-3:15 p.m.
Do you sometimes feel like your database(s) are managing you instead of you managing them? Our product experts will share best practices and lessons learned in effectual database management and show you how you can truly get the most out of your database(s) through some of our most powerful features, including Contact Lists, Queries and Relational Tables.
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Training Track Sessions |
Engage Dynamic Content
Wednesday, May 18, 1 -1:45 p.m.
Do you want to learn how to swap out the contents in your mailing body based on your customers’ traits? Have you ever wanted to show a different picture in your mailing template for your females or your males? Come to the Dynamic Content class and learn how you can swap out the contents in an Engage mailing, including subject line, “From” name, “From” address, text, hyperlinks and graphics.
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Deliverability
Wednesday, May 18, 2:30 - 3:15 p.m.
Are you confused about what domain reputation is and how it affects your email deliverability? Wondering about the latest Deliverability Trends? Curious if your IP reputation is still important? Then come by and participate in a forum where we focus on Trends, Reputation and Best Practices that will help you improve your deliverability metrics.
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Engage Web Forms and Landing Pages
Thursday, May 19, 9 -9:45 a.m. and
Thursday, May 19, 1:30-2:15p.m..
Learn how to create and publish branded Web forms and Web pages that can easily integrate with the Engage product using Silverpop’s Landing Pages tool. Landing Pages gives you the ability to quickly create a variety of Web forms and personalized websites for your customers. With Silverpop’s Landing Pages you can also easily track and view reporting information for the Landing Pages you create.
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Engage Programs
Thursday, May 19, 9:45-10:30 a.m. and
Thursday, May 19, 1:30-2:15p.m.
Engage Programs allows marketers to create ongoing email programs using an intuitive visual interface. Marketers can set up programs using time, event and rules-based triggers to effectively target their customers and send email messages at precisely the time when they should be sent.
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