Email Marketing's Role in a World Gone "Mocial"

This session will explore key social, mobile and "local" trends, how they are affecting consumer use and interaction with email, and steps email marketers can take to turn these challenges into opportunities.

Successful Email Design Approaches That Work for All Devices

In this session, email design experts will discuss critical best practices and emerging approaches to designing emails that render well across all platforms—mobile, Web and desktop

Humanization of Email Marketing Content

In this session you'll learn how two Silverpop clients are using personality, voice of employees and user-generated content to drive engagement and higher ROI.

Triggers: Pre- and Post-Purchase Emails That Rock

In this session you'll hear Silverpop clients walk through their triggered email programs in detail—from program planning, selling and management to program deployment, learnings and results.

6 Clients, 6 Case Studies and Lots of Ideas

In this session, six clients will share case studies and successes that leverage one or more of their favorite Silverpop features.

Selling Email Marketing to the C-Suite – Panel

In this fun and interactive panel moderated by veteran reporter Ken Magill, you'll hear how three marketing executives have successfully sold the C-suite on email's value and role in meeting corporate objectives.

Regional User Group Meetup

Take the opportunity to meet with your regional user group. Each group will be hosted by a designated Silverpop client and Silverpop team members. Take the time to meet Engage users in your region, learn about how others are using Silverpop’s solutions, and plan for the upcoming regional users group in 2011.

Marketing’s Next Act: How Best-in-Class Companies Deliver ROI

How are best-in-class marketers delivering value to their companies? What’s different about how they approach planning, measurement and technology investment? Get insight into the process, tools and measurement that make the difference at every stage of the buying process.

Engage Product Roadmap for B2B Marketers

Come learn how the latest release of Engage will empower your marketing efforts, discover key trends that will reshape b2b marketing and gaze into the future as we explore Silverpop’s product vision.

How Silverpop Uses Engage

During this session we’ll explore several multifaceted campaigns and highlight the various aspects of Engage that we utilize to create and manage them.

Client Case Studies

In this session, several clients will share case studies and successes that leverage one or more of their favorite Silverpop features to create successful marketing automation programs.

Engage B2B Migration to Engage 8

This session is intended to inform Engage B2B customers about Silverpop's migration strategy. Join this session to learn specific details about the migration process and meet with Silverpop experts to help you finalize your own migration plan.

Marketing Automation: A Success Story

Join our product experts as they walk through a story connecting Silverpop’s marketing automation features from end to end to show the power of the platform’s capabilities.

Engage 8.3 Overview

The Engage 8.3 release offers a significant number of new capabilities to meet the needs of both B2C and B2B marketers. Join our product experts for an overview of the release, including some of the most exciting new features and enhancements it has to offer.

Getting the Most out of Landing Pages and Web Forms

In this session, you’ll learn how to deploy new landing pages and Web forms more efficiently, build better preference centers, and gather more information on your customers through progressive profiling and other techniques.

Engage 8.3 Overview

The Engage 8.3 release offers a significant number of new capabilities to meet the needs of both B2C and B2B marketers. Join our product experts for an overview of the release, including some of the most exciting new features and enhancements it has to offer.

Excel Plug-in

Silverpop has built the industry’s first native add-in for Excel, allowing you to easily pull reporting data in real-time without downloading, importing and managing multiple files. Join us in this session to learn more about this functionality and how you can use it to leverage your reporting capabilities.

Socially Speaking: Engage Your Audience Where They Work and Play

In this session, our product experts will provide an overview of the new and updated social features in the Engage 8.3 release and help you understand how to best integrate those features into your existing campaigns.

Getting the Most Out of Databases

Our product experts will share best practices and lessons learned in effectual database management and show you how you can truly get the most out of your database(s) through some of our most powerful features, including Contact Lists, Queries and Relational Tables.

Engage Dynamic Content

In this class, you will learn how to dynamically swap out the contents in an Engage mailing, including subject line, “From” name, “From” address, text, hyperlinks and graphics.

Deliverability

In this session, you will participate in a forum where we focus on Trends, Reputation and Best Practices that will help you improve your deliverability metrics.

Engage Web Forms and Landing Pages

Landing Pages gives you the ability to quickly create a variety of Web forms and personalized websites for your customers. Come to this class to learn how to create and publish branded Web forms and Web pages that can easily integrate with the Engage product.

Engage Programs

In this class, you will learn how to set up Engage Programs using time, event and rules-based triggers to effectively target your customers and send email messages at precisely the time when they should be sent.