Post-to-Social: Generate social buzz and reach more customers and prospects: Silverpop's Post-to-Social feature allows customers to post or schedule posts, via Silverpop Engage, to Twitter, Facebook, LinkedIn and/or RSS feeds that coincide with their email sends. With Post-to-Social, marketers can post relevant content to a number of social network accounts, including official corporate accounts as well as the individual accounts of sales representatives, executives or company thought leaders from whom permission to post has been granted. After setting up their email, marketers simply select the social networks they want to distribute to and customize the message as appropriate for each network. With just a few clicks, the email send and corresponding social media campaign is distributed or scheduled. Post-to-Social even includes bit.ly integration, so that long URLs can be easily shortened and inserted into the messages and later analyzed to measure interest and response activity.
Share-to-Social: Exponentially increase your exposure: Share-to-Social is a groundbreaking social media marketing feature of Silverpop Engage, making it the first marketing technology solution to incorporate the ability to easily share email marketing messages on social networking sites and produce detailed reports on the results. Silverpop allows you to easily tap into the power of social networks such as Facebook, Twitter and LinkedIn, unlocking a whole new range of possibilities for viral marketing that can make your marketing message more effective than ever. Silverpop has found that sharing email content via social networks such as Twitter and Facebook can increase reach by 24.3 percent.
Social Sign-In: Provide registration alternatives: Silverpop's Social Sign-In offers a simple alternative to Web form completion. By allowing site visitors to register for online offers by signing in with their existing social network accounts, the process is simplified and conversions increase. Silverpop is the only provider in the industry to offer Social Sign-In capabilities. Social Sign-In currently supports the use of social identities from Facebook, Twitter, LinkedIn and Salesforce, with plans to support all the major social networks.
PlacePunch: Deliver highly-relevant content to customers in the real world: The rise of location-based social networks such as Foursquare and Facebook Places has created a brand new opportunity to deliver your content to customers based on where they are in the physical world and transform those customers into brand evangelists. PlacePunch’s location-based marketing features make it easy for you to reward customers for checking in at your venues via Foursquare or Facebook Places and deliver targeted content to customers based on where they are.
Identify your most valuable brand influencers: The enhanced reporting capabilities of Silverpop enable you to identify which of your messages have gone viral, allowing you to track message activity at a granular level and target future communications based on that information. You'll be able to see how many times a message has been shared on social networks, viewed and clicked.
Stay in front of customers with SMS Messaging: Leverage SMS as an alternate channel for communicating with your customers and prospects. Whether you want to send promotions, notifications, contests, surveys, invites or more, with Silverpop leveraging SMS as part of your digital marketing strategy becomes easy.