Why IBM Marketing Cloud? | IBM Marketing Cloud
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Why IBM Marketing Cloud?

IBM Marketing Cloud is a leading provider of digital marketing software that enables personalized customer experiences. We help marketers transform the customer experience— increasing engagement and driving revenue. Silverpop helps marketers:

  • Know their customer by collecting data across all of their sources, creating a single customer identity and using a flexible marketing database of record
  • Use automation to deliver highly personalized customer communications that leverage behavioral data and convert at a higher rate
  • Be everywhere their customer is collecting data from all channels and delivering a consistent experience anywhere they interact

IBM Marketing Cloud technology automates highly-personalized interactions at scale by using customer data and each individual’s behaviors to inform and drive every interaction in real time. In today's customer-driven marketplace, we allow marketers to capture more customer behaviors from more sources than anyone else and to seamlessly integrate with best-in-breed technology solutions--giving them unlimited options. IBM Marketing Cloud’s solutions allow our customers to:

  • Deliver highly personalized experience through all of the channels
  • Capture more behavior from more sources
  • Leverage those behaviors to automate highly personalized interactions at scale
  • Allow marketers to seamlessly integrate with best-in-breed technology solutions

Our top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries and more than 5,000 brands around the globe.  


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