Why IBM Marketing Cloud?
IBM Marketing Cloud is a leading provider of digital marketing software that enables personalized customer experiences. We help marketers transform the customer experience— increasing engagement and driving revenue. Silverpop helps marketers:
- Know their customer by collecting data across all of their sources, creating a single customer identity and using a flexible marketing database of record
- Use automation to deliver highly personalized customer communications that leverage behavioral data and convert at a higher rate
- Be everywhere their customer is collecting data from all channels and delivering a consistent experience anywhere they interact
IBM Marketing Cloud technology automates highly-personalized interactions at scale by using customer data and each individual’s behaviors to inform and drive every interaction in real time. In today's customer-driven marketplace, we allow marketers to capture more customer behaviors from more sources than anyone else and to seamlessly integrate with best-in-breed technology solutions--giving them unlimited options. IBM Marketing Cloud’s solutions allow our customers to:
- Deliver highly personalized experience through all of the channels
- Capture more behavior from more sources
- Leverage those behaviors to automate highly personalized interactions at scale
- Allow marketers to seamlessly integrate with best-in-breed technology solutions
Our top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries and more than 5,000 brands around the globe.