Web Tracking | IBM Marketing Cloud
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Web Tracking

Web tracking functionality gives marketers a clear understanding of their site visitors’ interests and preferences. These tracked actions (including page visits, downloads, video views, demo requests, blog comments and more) can be leveraged for scoring, segmentation and delivering related content.  With IBM Marketing Cloud, marketers can even take advantage of this powerful insight even before the visitor has opted in. Once an email address is captured, this anonymous behavior can be connected to the contact record, ensuring that even the very first interaction is incredibly personal and highly relevant. 


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