Lead Scoring and Contact Scoring | IBM Marketing Cloud
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Lead & Contact Scoring: Automating Scoring and Sales Lead Qualification

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Not all customers and prospects are created equal.  Use scoring functionality to monitor engagement levels, location in the buying cycle and readiness to buy and then deliver highly relevant content accordingly. By collecting information about buyer demographics, preferences and behaviors and using that data to inform customer-specific campaigns, you can ensure that each contact receives the right content throughout every step in the customer journey. 


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