Adding Custom Quality to Your Campaign
Always under constant pressure to do more? At IBM, we understand that your time is valuable. That’s why we focus on campaign automation. No matter if you’re running a pre-sales nurture campaign, welcome series, reorder or replenishment campaign, or reengagement effort—automation is a way to engage customers more effectively and efficiently.
Our campaign automation functionality allows marketers to create multi-track workflows using email, direct mail, social, mobile and telesales. Keep track of your customers’ behaviors and steps, and know what keeps them engaged. With IBM Marketing Cloud, leverage those behaviors to react to steps taken as well as anticipate future actions. As you automate your marketing and email campaigns, spend less time managing manual tasks—and more time strategizing.