Silverpop's Social Sign In - in partnership with Janrain - brings social registration and highly targeted messaging to customers using Silverpop’s Social Connect. Social Sign In enables Silverpop customers to pre-fill web forms with a user’s social profile data , such as email address or name.
Social Sign In not only leads to more registrations and a simpler user work-flow, it also empowers marketers with a wealth of permissions-based access to rich social profile data. Silverpop Engage leverages the social profile data gathered through Social Sign In for powerful segmentation and message relevance based on demographic and interest data.
Additionally, profile data collected by Social Sign In is verified and reduces the need for using a double opt-in workflow.
Social Sign In enables marketers to:
- Lower barriers to form completion for 30-50% more registrations and opt-ins
- Access permissions-based rich social profile data
- Eliminate the 20-30% drop rate from unnecessary double opt-in
- Define granular user segments based on demographic or interest data for precise communication targeting
- Drive more referral clicks with highly targeted and relevant messages
Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success.
Janrain helps organizations succeed on the social web with its user management platform - a suite of products to improve user acquisition and build engagement. Janrain Engage provides social login and social sharing to enable a user to login with an existing account from over 20 different networks including Facebook, Twitter, LinkedIn and Google, as well as share activities from the site to their social networks. Janrain Capture is a turnkey registration and social data storage solution. Janrain Federate provides single sign-on functionality to extend a brand’s online ecosystem. Janrain customers include industry leaders such as Universal Music Group, MTV Networks, AMC Networks, Postmedia Network, Ning, Kodak, NPR, Sears and Citysearch. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please visit www.janrain.com.