Silverpop - Silverpop for
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Silverpop for provides marketers seamlessly integrated, point and click tools that synchronizes  CRM data and email marketing activities. This improves the relevancy of marketing programs and provides users a clear view of marketing activity. No longer do marketing and sales have to work with siloed databases - the Silverpop for integration syncs data so that both departments are working with the most up to date information.

With Silverpop for you can:

  • Synchronize - Near real-time synching of data between the two platforms providing visibility into all customer actions and marketing activity

  • Manage - Completely manage the flow of information between the two platforms with field level bi-directional synching through a visual mapping tool

  • Inform - Provide your sales team real-time insight into what actions your leads and contacts are taking - across your website, email activity, downloads, form submissions or any other meaningful behaviors

  • Empower - Allow your sales representative and support personal the ability to communicate directly with your customers and prospects by sending approved emails or by adding them to a nurture series directly from within the interface

  • Alert - Alert assigned sales representatives when a lead or contact takes a meaningful action - by email or through the creation of a task of chatter post

  • Score - Score on behavioral or demographic criteria and use as trigger to assign to sales ensuring that they get only the most qualified and active leads

  • Report - Build customized reports combining marketing activities with performance to determine the activities that are having the highest impact

If you are an existing Silverpop customer and would like to add Silverpop for to your account, please contact your relationship manager.


About is the enterprise cloud computing company that is transforming customers into social enterprises. Social enterprises know who their customers are and what they like by building customer social profiles; increase productivity and collaboration with employee social networks; and engage with their customers over customer social networks. Based on's real-time, multitenant architecture, the company's platform and application services include:

  • Salesforce Chatter, a private social network for your enterprise
  • Salesforce Sales Cloud, for sales force automation and contact management
  • Salesforce Service Cloud, for customer service and support solutions
  • Salesforce Radian6, for social media monitoring and engagement
  • Salesforce Jigsaw, for B2B sales and marketing account and contact data
  • The AppExchange, the leading marketplace for enterprise cloud computing applications
  •, for custom application development
  • Heroku, for building social and mobile apps in Ruby


Get More Information
Contact Silverpop for pricing details
Required Software
  • Silverpop Engage
  • Salesforce Professional, Enterprise or Unlimited Edition
Additional Information



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