The Silverpop for NetSuite integration allows companies that use NetSuite CRM to sync CRM data to Engage for use in marketing programs and syncs marketing metrics back to NetSuite CRM for users to have full visibility into marketing activities. Integration between the marketing and CRM solutions provides a clear and consistent view into each contact's activities without the need to update and duplicate data. The integration can help more closely align marketing with other organizational departments including sales and support teams.
Silverpop for NetSuite enables you to:
- Update your Engage database in near real-time with lead and contact information from NetSuite CRM
- Inform your CRM users about the marketing activities that your customers and prospects are taking, including messages they’ve been sent, programs they are in, their score/rank and more
- Use scoring to ensure that your sales teams and focusing on those leads that are active in the buying cycle and fit your buyer profiles
- Allow CRM users the ability to send pre-defined and approved trackable marketing messages directly from with NetSuite CRM to leads and contacts
If you are an existing Silverpop customer and would like to add Silverpop for NetSuite to your account, please contact your relationship manager.
NetSuite Inc. is a leading vendor of cloud computing business management software suites. NetSuite enables companies to manage core key business operations in a single system, which includes Enterprise Resource Planning (ERP), Accounting, Customer Relationship Management (CRM), and Ecommerce. NetSuite's "real-time dashboard" technology provides an easy-to-use view into up-to-date, role-specific business information.