Silverpop's Movable Ink App enables you to dynamically change messages in the inbox after they've already been sent, maximizing relevancy, engagement, and ROI.
Movable Ink enables dynamic email content in multiple ways:
- Embed live content from your website via RSS or API
- Automatically customize content for your customers by the time, location, device and even the weather when they open your email
- Add real-time content from your company's Facebook or Twitter feeds
Rather than being frozen in time when the marketer hits "send", emails become containers for live content that adapt to when, where, and how recipients open and interact with messages. Building relevant communications becomes easier for the marketer, and results in deeper engagement with the consumer.
Silverpop customers can integrate Movable Ink with Engage in moments and without IT involvement
If you are an existing Silverpop customer and would like to add the Moveable Ink app to your account, please contact your relationship manager.
About Moveable Ink
Movable Ink is the leading provider of Agile Email Marketing technology. Since the channel’s inception, email has been frozen in time at the moment when a marketer hits the “Send” button. With Agile Email Marketing from Movable Ink, email can now be dynamically updated in real-time based on each individual recipient’s time, location, device, social context, and even the weather. Innovative brands use Movable Ink to enhance customer engagement and increase marketing ROI.
The company is based in New York City and is backed by Intel Capital, Contour Venture Partners, Metamorphic Ventures, ff Ventures, Kima Ventures and email veterans such as Bob Pittman, Andy Russell, Josh Baer, and Alan Laifer.