Silverpop's Excel Add-In, the industry's first native add-in for Excel, enables you to easily pull reporting data into Excel and create your own custom reports. With the Excel Add-In, you can instantly connect Excel to your IBM Marketing Cloud account and download all reporting and activity data related to your mailings.
The Excel Add-In also wraps your IBM Marketing Cloud data into an Excel tables, making filtering a breeze. The Add-In will also automatically create Pivot Tables within Excel from your IBM Marketing Cloud data, enabling you to drill even deeper into your IBM Marketing Cloud reporting data.
A sample of the metrics available within the Excel Add-In include:
- Mailing Name
- Number Sent
- Bounce Rate
- Gross Clicks
- Unique Clicks
- Gross Opens
- Unique Opens
- Much more!
If you're an existing customer, the Silverpop Excel Add-In for IBM Marketing Cloud is free to download from the IBM Marketing Cloud Community.