Testing, testing, testing. As marketers we know that different content can have dramatic impacts on engagement and conversion rates. Yet, we also know that it's one of the practices that it's so hard to put at the top of the list when there are so many other things that we need to work on. IBM Marketing Cloud's integration with Adobe Target has just made the process of testing a lot easier, and a whole lot more impactful. The integration can be set up without any technical resources and before you know it you can be testing email templates containing variable content areas and displaying only the highest performing content to the bulk of your audience, even after it's been delivered.
With IBM Marketing Cloud and Adobe Target you can:
- Set up the integration in minutes without any technical resources
- Execute multivariate tests in emails
- Boost conversion rates and revenue by automatically identifying winning creative and displaying this content to the bulk of your recipients
- Make optimization a habit inside your marketing organization
If you would like to learn more about how IBM Marketing Cloud and Adobe Target can help you to deliver winning email content through email testing, please contact your relationship manager.
Adobe Marketing Cloud gives you a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns. So you can get from data to insights to action, faster and smarter than ever.