IBM Marketing Cloud's 8seconds App enables real-time multivariate testing within your emails, often results in gains of more than 100% in email opens and clicks. The 8seconds App enables marketers to simply add a few different images for their email creative and then generate thousands of different variations and tests.
Here's how it works:
- 8seconds shows dozens of different variations of your email creative to different recipients that open their email
- Measures statistically and in real time which image is the most successful in terms of clicks or conversion
- 8Seconds Optimizer automatically shows this best image (or combination of images) to the rest of your recipients, ensuring that the bulk of your customers receive the most effective combination of creative.
If you are an existing IBM Marketing Cloud customer and would like to add 8seconds to your account, please contact your relationship manager.
8seconds' Optimizer technology optimizes images in emails based upon recipients' behavior post-send. 8Seconds shows different images to different recipients who open their email and measures statistically and in real time which image is the most successful in terms of clicks or conversion. It automatically shows this best image to the next recipients who still have to open their email at that moment in time.