Web Pages, Forms and Surveys | IBM Marketing Cloud
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Easily Create Custom Landing Pages and Forms to Drive Interactions and ROI

Web Forms and Landing Page Icon, Large

As a marketer, you know the power that comes with being in control of web content creation.  With IBM Marketing Cloud, marketers who are at any technical skill level can easily create relevant, personalized landing pages and forms easily and quickly.

IBM Marketing Cloud’s Landing Pages offer an intuitive drag-and-drop form builder, so you can create powerful custom Web pages and forms in order to maximize data capture and increase conversions.

IBM Marketing Cloud’s Landing Pages features include:

  • Easy Creation and Management — Get rid of the frustrating “cookie-cutter” templates and other design restrictions. Quickly import HTML pages or use the intuitive Web-based editor to create even more personalized landing pages or microsites from scratch. Be able to match your brand and the creative content of your campaigns—creating true-custom pages.
  • Integration and Personalization — Easily combine your landing pages and microsites with your marketing messages. Be able to create customized content for each visitor arriving from your emails or digital campaigns. Your recipients and prospects can experience the same level of customization from your outbound marketing on personalized landing pages and microsites.
  • Customized Web Forms — Quickly deploy your Web forms in just minutes. With a simple user interface, zero IT resources are required. Create and install branded forms, utilizing integrated Web forms for opt-in, opt-out, preference centers, lead-nurturing communications and more.
  • On-Demand Reporting and Behavioral Tracking—Reports for your landing pages or microsites enable you to quickly and easily understand how visitors are interacting with your content. With Landing Pages, you can identify visitor actions and quickly, automatically market or remarket to those arriving from offline or online campaigns, paid search and other domains.

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