IBM Marketing Cloud Marketing Highlights | IBM Marketing Cloud
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Email Marketing Highlights

    Email Creation and Delivery

    Our intuitive, web-based editor enables you to easily create and edit email content from our Marketing Cloud solution.  With point-and-click access to link tracking, personalization, dynamic content and more— IBM Marketing Cloud's email marketing features make it easier than ever to create content that is relevant and engaging.

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    Campaign Automation

    Easily formulate marketing campaigns, ranging from simple drip strategies to those with complex, multiple touch points through a visual campaign builder that leverages the behaviors of your prospects and customers. 

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    Advanced Segmentation

    Deliver highly engaging, personalized content geared towards your audience.  Stay ahead with our advanced segmentation capabilities—and target contacts based on their behavioral, profile or preference data. 

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    Multi-Channel Messaging

    Drive integrated campaign messaging across all of your channels, including email, social, web and mobile. IBM Marketing Cloud incorporates email marketing features that ensure that all customer touch points are kept integrated to convey a consistent and personalized experience.

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    Web Forms and Landing Pages

    Design and publish landing pages and web forms, which capture inquiry information—all without the need for IT support. IBM Marketing Cloud gives you the freedom to create custom pages that match your brand, allowing you to market your products or services with the maximum effectiveness. 

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    Transactional Emails and Messaging

    Deliver real-time, custom branded, one-to-one transactional messages generated by triggers in emails, web forms, landing pages or tele-sales. 

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    Gain visibility and insight into marketing campaign data by integrating with your CRM system, or other third-party apps. Target your communications more precisely with management, web analytics, data cleansing and enhancements. 

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    Performance and Security

    The safety of your data along with the performance of your campaigns is vital. Our vigorous security measures and dedicated experts in the area of deliverability and reputation management, ensure the protection of your data and brand.

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