Email Marketing Changes It All

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Email marketing has made tremendous differences in how companies communicate with customers and prospects. Because it is so measurable, flexible and affordable, email marketing has unmistakable advantages over other marketing channels. And as companies become more adept with their email marketing programs, more consumers recognize the value of establishing a relationship with their favorite companies and brands.

The possibilities are so profound that it has irrevocably changed the world of marketing and customer communications. Email has grown from a simple desktop application into an engine for a multibillion-dollar marketing industry.

Email transforms the economics of marketing. Cost and time are no longer barriers to reaching out to customers. However, it takes effort and creativity to elevate email marketing into a strategic initiative that helps pull a company ahead of its competitors. To do that, marketers need to move away from email as a prospecting tool and use it more as a retention and relationship-building tool.

Programs that succeed aren’t necessarily those that cost the most or send to the greatest number of addresses. They are always, however, focused on building meaningful, long-term relationships and providing relevant content.

Silverpop can provide the guidance and support needed to excel in this exciting marketing channel. The only email service provider to be named by JupiterResearch as one of the top two companies in the marketplace each of the last four years, Silverpop's flexible service model allows marketers to choose from full service or ASP and easily move between the two, making it an ideal solution for any stage of an email program.