Is the Internet technology powering the blog phenomenon poised to forever change the future of digital marketing? According to industry analyst firm, JupiterResearch, consumers are adopting Really Simple Syndication (RSS) at an astounding rate. Learn how Jupiter says individualized RSS can enhance specific aspects of your overall marketing plan, and why it may even be uniquely suited to displace certain types of email.

In its October 2005 report, "The Messaging Innovation Imperative: The Rise of Individualized RSS as Personalized Messaging Medium," Jupiter calls email an embattled communication medium challenged every day by spam, viruses, phishing attacks and hampered deliverability. Individualized RSS--provided it meets seven requirements--represents a great opportunity for companies to develop an alternative messaging system to restore consumer confidence and reduce costs associated with current email woes.

To get your complimentary copy of JupiterResearch's new report, accompanied by Silverpop's informational RSS Marketer's Handbook, please complete the form below.
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Individualized RSS can enhance specific aspects of your overall marketing plan, and may even be uniquely suited to displace certain types of email.
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