Welcome to RSSDirect™, a revolutionary product that combines the technology powering the explosive growth of blogs with the three attributes today's marketers need: personalization, targeting and measurability.

In this new era of digital communications, consumers increasingly are taking charge of their online experience. For proof, one need look no further than the emerging communications channel now known as Really Simple Syndication, or RSS. Developed by Netscape in 1999 to consolidate and publish news headlines, RSS captured interest during the 2004 U.S. elections as the mechanism by which political bloggers distributed their messages throughout the Internet community.

Since that time, RSS has caught on with a vengeance, and it's easy to see why. RSS enables Internet users to "pull" desired content via "feeds" from Web sites to their computer desktops, favorite Web portals and mobile devices. Spam-weary and time-pressed consumers get the information they want, when they want, from whom they want — all without ever revealing their email addresses.

With an estimated six million U.S. users and with more signing up daily, the rate at which individuals are adopting RSS is surpassed historically only by the pace at which they embraced the World Wide Web. Within a few years, RSS will be the Internet content delivery channel of choice for the majority of consumers — and it will deliver much more than blogs and news.

Spurred by the growing ubiquity of RSS and the opportunity to unlock its potential as a marketing tool, pioneering companies are avidly exploring this promising new channel. As imaginative possibilities are discovered, these enterprises need a partner who will help them turn their RSS-related marketing ideas into reality. That’s where Silverpop comes in.

The RSSDirect solution from Silverpop delivers the full promise of online direct marketing. It combines the technology behind blogs with the personalization, targeting and reporting today’s marketers need to cultivate online business relationships, drive direct response and increase return on investment.

Built on Silverpop’s top-ranked marketing platform, the RSSDirect product works seamlessly alongside existing Internet marketing and email programs and technologies to provide secure, measurable and 100-percent deliverable communications.

If you are searching for an entree into RSS, or simply would like to know more about it, I invite you to explore our Web site further.

Be sure to view the demo of RSSDirect in action, download a copy of JupiterResearch’s new report on the future of RSS, or request information on how you can incorporate the RSSDirect solution from Silverpop into your multi-channel marketing program.

I wish you RSS success!

Bill Nussey
CEO, Silverpop