RSS: What Marketers Need to Know Now




Really Simple Syndication (RSS) at first blush can appear to be anything but simple. It is easily understood, however, and very real. And the fact that it's 100-percent deliverable and phish-proof are causing increasing numbers of marketers to take notice. Here are a few interesting facts about RSS:

  • Consumers are embracing RSS at an astounding rate.

  • RSS is already built into major operating systems and Web browsers.

  • RSS is at the heart of the exciting new phenomenon known as "pod casting."
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RSS and the Corporate Blog
Is this product of the online self-publishing phenomenon really a cutting-edge marketing tool, or just a rudimentary broadcast tactic dressed up in Internet technology?

RSS: Phish-proof and Secure
To protect against the threat of phishing, and the erosion of trust and ensuing drop in response by wary consumers, companies need to implement solutions that assure customers their communications are safe.


Say Goodbye to Spam
A spam-proof medium offers huge advantages to companies and their online customers: Offer your customers a way to escape unwanted messages while increasing your own message deliverability.

Putting RSSDirect™ to Work:
Five Scenarios for Business Services
Silverpop's RSSDirect™ solution provides businesses with a powerful communication tool that can complement traditional online communications and marketing. Take a look at how companies in four different industries might use this tool to enhance customer relationships.


How to Talk to Customers About RSS
RSS does not stand for Really Scary Stuff. Although many are only now hearing about RSS, it is amazingly simple and easy to use. By focusing on the benefits to customers and prospective customers rather than the technology behind the service, marketers will find a ready and willing group of subscribers. Here are some tips on how marketers can promote their companies' RSS feeds.

How RSS Works
RSS is a simple technology designed to distribute (or syndicate) content from Web sites, including major news sites and blogs. The RSS acronym has had a number of meanings, but today has come to stand for Really Simple Syndication.
The RSSDirectSM Solution
The Power of Pull

Silverpop's new RSSDirectSM solution gives marketers a strong and dynamic way to reach their customers and in a format growing in popularity every day. RSSDirect is a next-generation, individualized RSS (IRSS) solution that combines the targeting of direct mail, the measurability of email, the timeliness of online communications and the security and deliverability of traditional RSS.

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Bill Nussey
CEO,
Silverpop		Welcome to RSSDirectSM, a revolutionary product that combines the technology powering the explosive growth of blogs with the three attributes today's marketers need: personalization, targeting and measurability.

JupiterResearch Commissioned Report & Silverpop RSS Handbook


Sign up now to be among the first to receive a copy of JupiterResearch's new study, commissioned by Silverpop. Learn what this top analyst firm thinks about RSS and the future of this exciting technology as a consumer marketing tool. Along with JupiterResearch's report, you also will receive our RSS marketer's handbook.

Product Demo
See RSSDirectSM in Action