A new study conducted by Silverpop found that many email marketers are planning to implement list growth tactics that others say didn’t work very well.

Findings from Silverpop’s "2006 Email List Growth Survey" were announced at DMA's Annual Conference for Catalog and Multichannel Merchants. Surveys regarding list growth were completed by a select group of 321 companies around the world. The survey asked what methods marketers use to grow their lists and which were most successful. Marketers were also asked which methods they plan to implement in the next 12 months.

According to key findings from Silverpop’s “2006 Email List Growth Survey,” it’s little wonder marketers struggle with list growth. The study found that  the tactics email marketers say they plan to implement in the next 12 months aren’t necessarily those that others deem very successful. For example, while 24 percent of respondents said they plan to implement a viral marketing campaign, only 10 percent said such actions were very successful.

More details and data are forthcoming in the full report, available now. Click here to register to receive the full report.