Each year marketing departments spend millions of dollars and thousands of man-hours developing cutting-edge creative for their email marketing campaigns. But is it wasted money? The Silverpop “2005 Broken Link Study” reveals alarming trends in the prevalence of broken imagery and links in email marketing campaigns from some of the best-known brands in the world.
 
While HTML-based email provides a richer product experience for consumers, the benefits that accrue from HTML are lost if the images and links are not functional—and in fact, mis-rendered HTML messages can not only perform worse than their text-based counterparts, but can have a net negative impact on both brand perception and the health and size of your list.

Silverpop’s comprehensive update of its 2002 study documents the frequency and degree to which email marketing messages are received partially or completely broken in recipients’ inboxes. The findings indicate that, although technologies have changed drastically over this period of time, the prevalence of broken messages has remained at nearly the same level as in the previous study period, albeit for different—and sometimes surprising—reasons.

More details and data are forthcoming in the full report, available now. Click here to register to receive the full report.