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Jupiter Email Buying Guide
JupiterResearch has once again given Silverpop high marks in its "E-mail Marketing Buyer's Guide." This is the fourth year in a row that Silverpop has earned a spot as one of the top two email service providers in the marketplace--the only company ever to do so in the prestigious research firm's annual evaluation of email service providers.
In its "E-mail Marketing Buyer's Guide" published in 2008, JupiterResearch took particular note of Silverpop’s new 7.0 release, which boasts a rich Web 2.0-style user interface able to transform complex procedures into simple, point-and-click processes. Additionally, Silverpop garnered praise for new features, including an upgraded transactional email tool, a robust survey tool, customized landing pages and improved integration with external applications.
"We're thrilled to have received such high evaluations so consistently for so many years, particularly by such a prestigious analyst firm like JupiterResearch," said Silverpop CEO Bill Nussey. "Certainly there are many choices when it comes to selecting an ESP. Yet, in such a crowded marketplace, Silverpop has proven itself to be one of the very best enterprise-level providers of on-demand marketing solutions.”
About JupiterResearch.
Here is a sampling of what JupiterResearch says about Silverpop in its 2008 report, "E-mail Marketing Buyer's Guide.”
“(Silverpop 7.0) has a fresh look, further improving the usability with Web 2.0 technologies, thus easing the mailing production process.”
“Silverpop also significantly grew its services business, adding key personnel and functionality, making them a suitable choice for a variety of client engagement models.”
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