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Best Practices
Silverpop’s team of experts continually produces industry-leading thought capital. Whether it is the newest topic, or a better way to think about what you are already doing, Silverpop's white papers and case studies give you access to the best of email marketing.
Silverpop Offers the Best in Thought Capital
At Silverpop, we wrote the book on email marketing. Literally. Silverpop CEO Bill Nussey's book, "The Quiet Revolution in Email Marketing," is the definitive resource for serious email marketers. It introduces a new marketing language, written by the pioneers of the online world. To learn more about the book, click here.
Silverpop is proud to have helped many fine organizations with their email marketing needs. Browse our case study library to find out why you, too, should make Silverpop your partner for email marketing success. For case studies, click here.
Nearly 2,000 times a month, a marketer in need of the latest in email marketing thought capital downloads a Silverpop white paper. Silverpop makes its white papers available to the public because we believe that educating marketers about best practices in email will help elevate and further define the medium, benefiting the entire industry. White papers are available here.
JupiterResearch’s 2008 report, "E-mail Marketing Buyer's Guide" is the result of an in-depth evaluation process covering vendors in the email service provider industry. Silverpop is the only email service provider to be named by JupiterResearch as one of the top two companies in the marketplace each of the last four years. For more on JupiterResearch's Email Buying Guide, click here.
Several times a year, Silverpop issues and commissions research to help email marketers keep up with the changes taking place in this dynamic channel. These studies covering both BtoB and BtoC companies reveal trends and provide vital insight into the email marketing state-of-the art and state-of-the industry. Silverpop studies are available here.
Silverpop co-sponsors educational seminars with leaders in the email marketing industry such as eMarketer and MarketingSherpa. These seminars serve to provide analysis of emerging trends and best practices. Information about Silverpop events is available here.
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