Wylei Adaptive Content™
Messaging that adapts to the moment of open.
Wylei’s Silverpop app streamlines “adaptive content” based on real-time geo-location, device, and time of day. Wylei’s machine learning engine automatically learns message content “best-fit” patterns in real-time, and then course corrects with the most relevant, engaging option for each individual.
This automated intelligence is what truly drives increases in engagement and conversion rates.
Real-time Optimization - Deliver both A and B, without lifting a finger.
Super Savvy Me
Barnes & Noble
Wylei provides email marketers with a portal into the email that adapts to how, where, and when the email is opened:
- Video in Email - Captivate your audience with content that moves.
- Geo-location Targeting - Increase relevance with hyper-local targeting.
- Device Targeting - Optimize messaging with integrated device recognition.
- Weather-driven Messaging - Sync your message with the outdoors.
- Interactive Flash Sales - Entice your audience with now-or-never offers.
- Up-to-the-second Accuracy - Ensure your message is always current.
- Real-world Relevance - Keep your subscribers connected.
- Real-time Web Clips - Pull live web content into email.
- Rich Personalization - Stand out by personalizing more than just the subject line.
- Countdown Timers - Add urgency to your message.
- Scratch-off Offers - Make your offer intriguing.
- Interactive Email - Make your email act more like a website.
For more information about how Wylei boosts open and click rates while reducing production effort, please contact your Silverpop relationship manager.
Wylei, LLC is a leading provider of Adaptive Content™ to national brands and marketing agencies. Adaptive Content automatically adjusts to the context of each open, with up-to-the-second relevance, ensuring that every interaction is meaningful. Wylei’s proprietary cloud-based deep learning “relevance engine” automates the time-intensive A/B testing process and selects optimal message elements for every customer, in every context, to be delivered at just the right moment in time. Wylei is based in Lancaster, PA and is powered by data science minds from Harvard, MIT, Stanford and Carnegie Mellon.