Shoutlet and Silverpop have connected social activity and Marketing Automation to streamline the cross-channel customer experience. Social engagement is now tracked and driven into Silverpop Engage, allowing marketers to automate multi-channel campaigns based upon social interactions with their customers.
The integration allows brands to not only qualify leads through social interaction, but also follow-up on them based on their social score and level of social activity.
Key features include:
· Social Segmentation
· Social Data Sync
· Social Behavioral Data
Over 600 brands in more than 70 countries use Shoutlet to drive social engagement that gathers activity, interest, and influence data resulting in meaningful customer relationships.