Silverpop - Movable Ink
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Movable Ink

Movable Ink is the leading provider of Agile Email Marketing technology. Since the channel’s inception, email has been frozen in time at the moment when a marketer hits the “Send” button. With Agile Email Marketing from Movable Ink, email can now be dynamically updated in real-time based on each individual recipient’s time, location, device, social context, and even the weather. Innovative brands use Movable Ink to enhance customer engagement and increase marketing ROI. 

The company is based in New York City and is backed by Intel Capital, Contour Venture Partners, Metamorphic Ventures, ff Ventures, Kima Ventures and email veterans such as Bob Pittman, Andy Russell, Josh Baer, and Alan Laifer.

Key joint benefits:

- Easily embed live content within existing templates in Silverpop
- Tailor emails based on time, location, and device at the moment of open
- Conduct A/B split tests and optimize creative in real-time


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