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Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce and multi-channel marketing in a single platform to work full-circle for businesses online – from intelligent optimization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use.

Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. 

Key benefits of Episerver Connect for IBM Marketing Cloud

  • Centralize Content and Email Management: Create content once and publish across web and email channels to increase agility and ensure brand consistency
  • Integrated Personalization Across Channels: the connector enables two-way flow of customer data between Episerver and IBM Marketing Cloud, so you can personalize the cross- channel experience with a single customer view
  • Automate Customer Data Management: The connector automate and integrate data collection and list management between the Episerver and IBM Marketing Cloud, enabling you to tailor the customer experience every step of the customer journey by guiding customers down the sales funnel.

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