Citrix transforms how businesses and IT work and people collaborate in the cloud era. With market-leading cloud, collaboration, networking and virtualization technologies, Citrix powers mobile workstyles and cloud services, making complex enterprise IT simpler and more accessible for 260,000 organizations. Citrix products touch 75 percent of Internet users each day and it partners with more than 10,000 companies in 100 countries. Annual revenue in 2011 was $2.21 billion.
Key joint benefit:
With Silverpop’s integration with Citrix marketers can now connect their online meeting accounts to their email marketing and marketing automation platform, making event management easier, driving Webinar registrations and increasing engagement afterwards.