Silverpop - bitly
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Bitly is used by the best marketers in the world to build stronger connections with their customers across every digital channel. Originally known for its world-leading link shortening service, Bitly now provides an enterprise-grade Link Management Platform that connects every component of the modern marketer’s software stack and every major integrated Marketing Cloud. Its clients include more than half of the Fortune 100, including Under Armour, Etsy, eBay, Zulily, Pepsi, Keurig, Dunkin’ Brands, Ben & Jerry’s,, Wall Street Journal, Samsung, BuzzFeed, Spotify, PBS, Kaiser Permanente and the American Medical Association.

Bitly has offices in New York, San Francisco and Denver.

Key Benefits of IBM Marketing Cloud's Bitly integration:

- Consistent branding & increased customer engagement: use the same Branded Short Domain that your customers know from your other marketing channels. Increase click-through by up to 34%.

- Analytics & enhanced targeting: get per-customer and per-campaign stats for your Bitly links inside Silverpop. Better segment and target your audience based on who has clicked on your links.

Learn more about Bitly’s Enterprise offering by emailing

Check out their overview video here and their full-length Enterprise demo here.



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