Adobe Test&Target gives marketers the necessary capabilities to continually make their online content and offers more relevant to their customers-yielding greater conversion. Test&Target provides an intuitive interface for designing and executing tests, creating audience segments and targeting content-all from a single application. Adobe Test&Target is part of the Adobe® Online Marketing Suite of applications for online business optimizations.
Key joint benefits:
- Performance of content variables for an email can be monitored in real time
- No test segments needed - automatic optimization