Technology Partners

The Silverpop Technology Partners Program enables you to unite your different sources of valuable customer data so that they work in concert, helping you deliver the right message at the right time. Silverpop knows you may have already made significant investments in infrastructure and require a solution that works easily with your existing systems and databases. That’s why we’ve established and continually cultivate technology partnerships with leading providers in these crucial areas:

Web Analytics
Silverpop has established partnerships with the leading Web analytics providers, enabling clients to take their marketing campaigns to the next level more quickly and with greater ease than ever. Silverpop’s current Web analytics partnerships include these top providers:

Enterprise Marketing Management

Silverpop’s partnership with leading EMM software provider Unica helps marketers improve customer outreach and incorporate closed-loop measurements to prove the value of marketing initiatives.

Data and Deliverability
Silverpop also maintains relationships with data and deliverability providers, which help marketers clean data and content and boost email message delivery rates. Some of these capabilities, such as inbox monitoring by Pivotal Veracity and content checking by SpamAssassin, are built directly into the Silverpop Engage platform. Others are accessible by users as adjunct features.

Complementary Service Providers
As the digital communications environment continues to widen, there is a commensurate rise in the number of new and exciting services and products that can add value to clients’ investments in email communications. Silverpop is continually looking for best of breed providers whose services complement our core engagement marketing platform.