Silverpop offers the tools and knowledge you need
to fully engage with your customers
As a marketer in today’s era of customer engagement, you must harness an array of technologies and techniques in order to create highly personalized and meaningful messages. At Silverpop, we constantly strive to anticipate and support your online relationship marketing needs.
Join us for Silverpop’s sixth annual Digital Marketer Customer Conference, May 12-14, at the Marriott Evergreen Conference Center just outside Atlanta.
Learn how to build a powerful marketing program that can keep up with, interpret and act on the actions and attributes of customers and prospects, nurturing your customer relationships and generating a lifetime of high return.
This exciting and informative event exclusively for Silverpop clients will feature sessions on the latest developments and trends in BtoC and BtoB email and online engagement marketing presented by industry luminaries and email marketing professionals. Updates on new features for Silverpop and Vtrenz solutions, roundtable discussions, case studies and networking events will round out the conference. Come join us for the discussions, networking and fun.
Take a look at just some of the speakers and topics:
- Bill Nussey, CEO of Silverpop, on the state of email marketing today.
- Terry Jones, founder of Travelocity.com, on building a successful Web brand. To view a video excerpt from one of Terry’s recent programs, click here.
- David Daniels, vice president and research director of JupiterResearch, on what you need to know about the state of the art and the state of the industry in email marketing.
- Loren McDonald, Silverpop vice president of industry relations, on findings of Silverpop's latest research evaluating the impact of sending opt-outs to a preference center.
- Julie Katz, analyst for Forrester Research on the role of email in integrated campaigns.
- Elaine O’Gorman, vice president of strategy at Silverpop, on email creative that works.
- Ian Michiels, senior research analyst for Aberdeen, on how to integrate sales and marketing for success.
- Will Schnabel, Silverpop's vice president & general manager Vtrenz operations, on improving your automated campaigns.
- Ted Roberts, director of deliverability and ISP relations at Silverpop, on how to ensure your email gets delivered.
You’ll also take away secrets to list growth, steps to creating lifecycle marketing campaigns, how to use Web analytics to boost relevance and revenue, dynamic content made easy and much more!
Silverpop’s Digital Marketer Customer Conference delivers all this, plus an update on new products and features to improve your email marketing. To see the entire agenda, click here.
Don’t be left out of any of the professional enrichment, networking and fun at Silverpop’s sixth annual Digital Marketer Customer Conference.
Space is limited and offered on a first-come/first-served basis. Sign up today!
All attendees must register by April 21.*
Advanced registration is required.
We will be unable to accommodate late or onsite registrations.
New this year!
BtoB Intensive: Lead Optimization
This full day of training delivers seven critical steps necessary to ensure that your lead generation and cultivation program generates maximum results. Presented by acknowledged industry thought leader John M. Coe, you'll come away with proven techniques for achieving maximum results. And, you'll receive a professional certification in lead optimization. Sign up now to guarantee your space! Learn more >>Back by Popular Demand!
Email Boot Camp
For those new to email marketing or who just want to brush up on the basics, Silverpop will be offering its all-day Email Boot Camp on Monday, May 12, prior to the main conference. Upon successful completion of the course, you’ll receive a professional certification in email marketing. This popular pre-conference event is expected to fill up fast, so be sure to sign up early to guarantee your space! Learn more >>Back by Popular Demand!
One-on-One: Deliverability Diagnostic
During the conference, Silverpop deliverability staff will meet with you for a one-on-one, half-hour session. They’ll review your company’s specific deliverability rates and challenges, and offer personalized advice on how you can enhance your email deliverability.
Space is Extremely Limited. Don’t Delay! These popular sessions filled quickly last year. A limited number of spaces are available. To be considered, you must register by the early-bird deadline of March 31. Spaces will be assigned by drawing names. You must request this session by checking the appropriate box on your conference registration form. We will contact you prior to the conference to confirm your participation in the deliverability diagnostic and advise you on your scheduled meeting time.
New this year!
Facilitated Networking Program
Enjoy facilitated networking with other attendees in your industry vertical and/or who share your interests. Participants receive color-coded name badges, making it easy to spot others. A dedicated networking lounge displaying the names and companies of fellow participants, and networking lunches—choose your table by vertical or primary topic of interest—help put you in touch with the people you most want to meet.
*Registration is on a space-available basis. Conference may fill prior to deadline.
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Hurry! Space is Limited!
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