Email Boot Camp: The "Email 101" course every new marketer needs and every old marketer wishes they’d had

Email Boot Camp is back by popular demand! If you’re new to email marketing or just want to brush-up on the basics before heading into the main conference, this all-day seminar is for you. Email Boot Camp teaches the fundamentals of email marketing. It is not a Silverpop product training session. Rather, it is filled with rich information in an easy-to-follow format providing a valuable and broad understanding of the world of email marketing.

You’ll begin with a quick test of your knowledge, and learn why email is harder than it looks. Armed with a beginning overview of commercial email and a working vocabulary, you’ll cover crucial areas including:

• Deliverability
• List growth
• Email design
• Frequency
• Data and permission management
• Measurement, benchmarks, testing and analytics
• Regulatory environment
• Email’s role in the marketing mix

You’ll also view examples and learn best practices that will help set your campaigns apart and generate solid results. Seminar presenter Elaine O’Gorman, senior vice president of strategy for Silverpop, has counseled email marketers around the world.

Upon successful completion of the course,  you’ll receive a professional certification in email marketing.

The registration fee for the Email Boot Camp all-day seminar is $399 per person and includes all materials and lunch. Demand is high and space is limited, so register today!