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Conference Agenda*
Top industry experts join you and your peers to discuss new tactics and best practices in email and engagement marketing. This year’s agenda is packed with highly educational sessions covering the latest trends in digital marketing. |
Hurry! Space is Limited!
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Mon., May 12, 2008
Pre-conference Events |
9 a.m. - 5 p.m. |
Email Boot Camp
Elaine O'Gorman, Senior Vice President of Marketing and Product Strategy, Silverpop |
BtoB Intensive
John M. Coe, President, The Sales & Marketing Institute |
6 - 8 p.m. |
Welcome Reception on the Deck, Marriott Evergreen Conference Resort |
Main Conference
Tues., May 13, 2008 |
8:15 - 9 a.m. |
Check-in/Breakfast |
9 - 10 a.m. |
Opening Remarks: The Future of Email
Bill Nussey, CEO, Silverpop |
10 - 11 a.m. |
Keynote Address: The Business of Innovation
Terry Jones, Managing Principal of Essential Ideas & Founder of Travelocity.com |
11 - 11:15 a.m. |
Break |
11:15 a.m.-12:15 p.m. |
New Silverpop Products & Features to Improve Your Campaigns
Jeff Newlin, Senior Vice President, Global Sales and Client Services, Silverpop
Scott Voigt, Vice President of Product Marketing, Silverpop |
New Vtrenz Features to Improve Your Campaigns
Will Schnabel, Vice President and General Manager of Vtrenz Operations, Silverpop
Bryan Brown, Director of Product Management and Development, Vtrenz |
12:15 - 1:45 p.m. |
Networking Lunch in the Waterside Restaurant, Evergreen Conference Resort |
1:45 - 2:45 p.m. |
The State of Email Marketing
Julie Katz, Analyst, Forrester Research
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Benchmarks and KPIs - How Are the Successful Measuring Up?
Ian Michiels, Senior Research Analyst, Customer Intelligence & Marketing Management, Aberdeen Group |
What Marketer Does: Neat Things You Probably Don't Know About |
One-on-One Deliverability Check-Ups
(appointment required) |
2:45 - 3 p.m. |
Break |
3 - 4 p.m. |
The Role of Email in an Integrated Campaign
Sharon Goldmacher, President, communications 21
Renee Spurlin, Sr. Account Manager, communications 21 |
Closing the Sales and Marketing Loop, Part I: Leveraging CRM
Sumit Virmani, Dynamics CRM Technology Specialist, Microsoft |
What You Wish Marketer Did: Neat Things You'd Like Added In |
One-on-One Deliverability Check-Ups
(appointment required) |
4 - 5 p.m. |
Do Alternatives to Unsubscribing Affect Your Opt-out Rates? A New Silverpop Study
Loren McDonald, Vice President of Industry Relations, Silverpop
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Qualified Leads: Myth or Reality?
The Value of Lead Scoring
Thomas Stein, President and CEO, Stein Rogan + Partners
Helen Dodderidge, Account Executive, Stein Rogan + Partners |
Know the Score: Lead Management Made Easy with Vtrenz |
One-on-One Deliverability Check-Ups
(appointment required) |
| 5 - 5:15 p.m. |
Break |
5:15 - 6 p.m. |
Executive Roundtable and Door Prizes: Informal Q&A with Silverpop Executives
• Bill Nussey, CEO
• Elaine O'Gorman, Senior Vice President of Marketing and Product Strategy
• Jeff Newlin, Senior Vice President, Global Sales and Client Services
• Chris Curtin, Chief Technology Officer
• Will Schnabel, Vice President and General Manager of Vtrenz Operations |
6:30 - 9:30 p.m. |
Networking Boardwalk and Beach Fair in the Special Events Pavilion. Follow the signs and join us for an enjoyable boardwalk-themed cocktail reception, dinner, games, prizes and souvenirs. |
9:30 p.m. - ?? |
Networking
in Stonewall's Lounge, Evergreen Conference Resort |
| Wed., May 14, 2008 |
8 - 8:45 a.m.
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Networking Roundtable Discussions and Continental Breakfast
Deliverability - Cypress Room (led by Ted Roberts, Director of Deliverability, Silverpop)
Email Creative - Holly Room (led by Elaine O'Gorman, Senior Vice President of Marketing & Product Strategy, Silverpop)
Emerging Technologies - Balsam Room (led by Scott Voigt, Vice President of Product Marketing, Silverpop)
List Growth - Magnolia Room (led by Loren McDonald, Vice President of Industry Relations, Silverpop)
Agency - Waterside Restaurant (led by Angela Brohman, Director, Agency Channel, Silverpop)
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9 - 10 a.m. |
Keynote Address: Email Marketing in a Web 2.0 World
David Daniels, Vice President and Research Director, JupiterResearch |
| 10 - 10:15 a.m. |
Break |
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| 10:15 - 11:15 a.m. |
Email Creative to Boost Your Bottom Line
Elaine O'Gorman, Senior Vice President of Marketing and Product Strategy, Silverpop
John Evans, Email Marketing Manager, Vacation.com
Sascha Bosio, CEO/Creative Director, Bosio, Inc. |
Closing the Sales and Marketing Loop, Part II:
Leveraging Web Analytics
Christopher Parkin, Sr. Director, Genesis Solutions, Omniture |
Know the Score: Lead Management Made Easy with Vtrenz |
One-on-One Deliverability Check-Ups
(appointment required) |
11:15 a.m. - 12:15 p.m. |
Maintaining Your Brand During Crisis through Email
Doug Gibeaut, Director of Global Relationship Marketing, UPS
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Empowering Sales through Marketing Automation
Lisa Lucas, Senior Manager of Client Services, Vtrenz
Ginger Stegmier, Director of Marketing, LeanLogistics
Daniela Szymczak, Marketing Communications Manager, Ciena
John Fil, eMarketing Supervisor, Pitney Bowes MapInfo |
What Marketer Does: Neat Things You Probably Don't Know About |
One-on-One Deliverability Check-Ups
(appointment required) |
12:15 - 1:30 p.m. |
Networking Lunch in the Waterside Restaurant, Evergreen Conference Resort |
1:30 - 2:30 p.m. |
Customer Lifecycle Marketing for Email Campaign Success
Laurie Eady, Director of Marketing, Fabric.com |
Maximizing the Marketing ROI of Your White Paper Programs
Loren McDonald, Vice President of Industry Relations, Silverpop |
What You Wish Marketer Did: Neat Things You'd Like Added In |
One-on-One Deliverability Check-Ups
(appointment required) |
2:30 - 3:30 p.m. |
Email Deliverability Best Practices
Ted Roberts, Director of Deliverability and ISP Relations, Silverpop
Closing Remarks
Bill Nussey, CEO, Silverpop |
3:45 p.m. |
Free Shuttle leaves for Hartsfield-Jackson Airport (for those who requested with registration only) |
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*Agenda subject to change |
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